Published on March 18, 2014
Who we are SIMONE FAVARO Digital marketing consultant, holds classes and seminars on social media and communications for public and private institutions. In 2013 published the book Business Networking: how to use the social web for creating professional realtions PAOLO PINZUTI Born in 1978, bachelor in international and diplomatic sciences, blogger and journalist, he works since ever in marketing and communication with a special focus on sutainability
The project The Nuovo Levantino is the first online magazine in Italian aiming to tell Izmir and all what happens in Turkey Aims of the Nuovo Levantino are: • to tear down cultural and linguistic barriers which hinder exchanges between Italy and Turkey • to promote the integration among people, institutions and companies operating in Turkey
The structure The Nuovo Levantino is a website divided into categories which represent the main area of editorial interest: Policies Business and Economy Culture and Events Tourism Resources Blog
Channels Newsletter Social Media
Community ITALIAN NIGHTS Every 2 weeks 20-25 attendees New projects coming...
Target Audience The Nuovo Levantino addresses to 5 target audience: 1. Italians living in Turkey 2. Italians temporary in Turkey due to work reasons 3. Italian levantines 4. Italian speaking Turks 5. Italians not living in Turkey who want to visit or invest into the country
Target Profile Women Men Overall 54% 44% Age (Main segment) 25-34 25-44 Country (Main segment) Turkey Turkey People Engaged 53% 45%
Statistics 84% of total Visits Are from Turkey and Italy *Period: 1/02/2014 – 28/02/2014 1.000 unique visitors 2,219 Page Views
Statistics BY CITY PER COUNTRY – TURKEY* Izmir 63% Istanbul 21% Ankara 7% *Period: 1/02/2014 – 28/02/2014
Statistics BY CITY PER COUNTRY – ITALY* ROME 16% MILAN 11% Catania 10% *Period: 1/02/2014 – 28/02/2014
Strenghts • The first Turkey’s online magazine in Italian • A Multi-channel project (On and Off Line) • Fast growing community of Italian and Turkish managers and enterpraneurs • Strong relationships with local branch of Italian institutions
Opportunity You can use Il Nuovo Levantino for: • Reaching the Italian community in Turkey • Reaching business partners in Italy • Reaching the Turkish community in Italy
How ? We can help you in different ways according to your needs: • Marketing activities (on and off line, integrated, customized and non convential) • Public Relations (Events organization in Turkey or in Italy) • Business Development (scouting for new opportunities, partners)
Thanks ! SIMONE FAVARO : linkedin.com/in/simonefavaro : 0533 249 6188 : firstname.lastname@example.org PAOLO PINZUTI : linkedin.com/in/ilpinz : 0541 782 2080 : email@example.com www.nuovolevantino.it
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