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NowFloats for Enterprise : Datum Recruitment Case Study

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Information about NowFloats for Enterprise : Datum Recruitment Case Study
Technology

Published on March 11, 2014

Author: NowFloats

Source: slideshare.net

Description

NowFloats has helped improve the discoverability of Datum Recruitment services. Datum Recruitment specializes in recruitment services and job placements in Africa. They have operations in multiple countries across the continent. It is essential for them to get discovered and drive traffic to their websites. They have seen increased number of job applications.

Various websites of Datum have also received various queries from potential candidates who have discovered their website and are looking for jobs.
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Datum Recruitment Services An international employment agency specializing in recruiting for jobs in Africa. They provide ‘Executive Search’ and ‘Staffing Solutions’ for middle management and executive level jobs in Africa. For over 30 years they have helped expatriates and locals build fulfilling careers in Africa. A CASE STUDY

Datum has a website which showcases their expertise and lists the jobs openings they have. A candidate can register and apply from the site. The jobs are all across Africa and other geographies. They need to be found by job seekers in various countries. There was no easy way for job seekers to directly get in touch with the person concerned. Pain Points

NowFloats solution for Datum Country specific sites with country relevant jobs make the jobs discoverable. make the jobs discoverable. 2 3 1 It helps attract local relevant online traffic thanks to NowFloats Location-Based SEOTM. 2 These sites are sub-domains of the main site, thereby increasing traffic and search engine results of datum-recruitment.com 3 Country specific sites provide all the job listing in the country at one place linking to their main site. 4

NowFloats solution for Datum 5 It provides job seekers an easy way to reach out to the executive incharge immediately via Talk-To-Business. 5

In Numbers Total Visits 29,027 Total Visits TOTAL VISITS 6 6 Total Updates (EVER) 439 Leads Generated 60+ Total Unique Visits 8,474

Search Landings Visitors to the various sites of Datum are landing from highly relevant keyword searches. Below are site specific sample queries. recruiters specialising for roles in africa recruitment agency hiring for Angola jobsinafrica.datum-recruitment.com 1 executive jobs in Ghana executive search firm in Ghana jobsinghana.datum-recruitment.com 2

Search Landings executive search in Uganda uganda recruitment agencies executive recruiting kampala, uganda jobsinuganda.datum-recruitment.com 4 executive hiring in Nigeria recruitment agencies in nigeria for employers recruitment agencies in nigeria jobsinnigeria.datum-recruitment.com 3 high paying job in Zambia recruitment agencies in zambia exec recruitment agencies Zambia jobsinzambia.datum-recruitment.com 5 zambian international employment agencies job agencies in zambia recruitment agency in nairobi kenya executive staffing agencies Kenya Recruitment agency Kenya jobsinkenya.datum-recruitment.com 6 Job agencies in kenya

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