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Information about nov-retail-pizzahut
Business-Finance

Published on January 8, 2009

Author: aSGuest9626

Source: authorstream.com

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Marketing Strategies for Retail Growth : Marketing Strategies for Retail Growth Pankaj Batra Director-Marketing Pizza Hut Retail : Retail Business as usual Retail : Retail What lies beneath What lies beneath : What lies beneath 1. Of the people, by the people, for the people Slide 5: 2. Being where the consumer is Full, frontal, intruding, tempting Slide 6: 3. Scale driven “The guy with more stores wins” - Anonymous Slide 7: 4. About leveraging real estate Slide 8: 5. Not just product, but an experience Slide 9: 6. Retail is detail “Strategy is only as good as its execution” Slide 10: 7. Retail is news “Never before, never again” Slide 11: 8. About advocacy Slide 12: 9. Not about price-offs “Customers move to the lower cost provider when marketers stop giving them reasons not to” - Tom Peters What lies beneath : What lies beneath 10. Exciting and humbling Today’s consumer : Today’s consumer Willing to pay for relevance Willing to pay for excitement Willing to pay for quality Willing to pay for simplifying life Willing to pay for forward movement But selective and defiant Slide 15: Need to be just a step ahead…in sync with the consumer’s perception of value Slide 16: “Its not the strongest of the species and not the wisest that survive, but the ones that are most responsive to change.” - Charles Darwin Thank You : Thank You

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