Published on February 18, 2014
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Top Challenges • Shortage in skilled production and supervisory jobs • Outdated approaches to attracting talent • New and diverse skills set required to keep up with changes in technology Manufacturing Institute & Deloitte 2011 Skills Gap Survey © 2013 Xenium
The Opportunities • Branding & Marketing • Web & Social Media • K-12 Education & Partnerships © 2013 Xenium
Going to Market 1. Evaluate strengths, shortcomings 2. Perform a competitive analysis—what differentiates you in the marketplace? 3. Formulate your culture “gotta-haves” (ex. purpose and core values) 4. Create your organization’s value proposition © 2013 Xenium
Branding & Messaging Innovation is People Our commitment to innovation shapes everything we do. Amaze yourself. Amaze the world. Do cool things that matter. Create the impossible. Be extraordinary. See your idea become the next breakthrough. Creating the future of play. We believe in you and the potential of us. We set the bar high. And then we raise it higher. © 2013 Xenium
Recruitment Strategies • Website and online forums • Trade school, high school and college partnerships • Online recruitment sites • Referral Incentives • Consider untapped demographics – Women – Military © 2013 Xenium
1. Review the business case and conduct a brief analysis of the business & workforce needs. 2. Identify the gaps between the talent supply and demand. 3. Discuss strategies for acquiring and developing the needed talent – now and in the next 3-5 years. © 2013 Xenium
Develop A Retention Plan • Identify what your employment brand/value proposition. Why would top talent be attracted to your organization? • What motivates your employees? What methods for rewarding/recognizing people are working for you? Find out! • Implement effective HR programs that capitalize on engageable moments. • Train and hold leaders accountable to your retention plan and practices. © 2012 Xenium
Final thoughts • Start building a talent pipeline now • Put on your marketing hat • Seek out the best and have a strategy • Hire for aptitude and innovation • Design HR programs to retain your top talent © 2013 Xenium
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