Published on March 3, 2014
WELCOME TO SOCIAL MEDIA Presented by Danielle Abreu
WHAT IS SOCIAL MEDIA • Forms of electronic communication • Online communities for sharing information • Online collaborative media for marketing • Blogs, photo and video sharing, wiki’s
SOCIAL MEDIA MYTHS • Social media is just for the young • There is no return in social media marketing • Social media marketing is new • Social media is too-time consuming
SOCIAL MEDIA IN THE CORPORATE WORLD • Majority of businesses are incorporating social media into their marketing plan • Businesses report an increase in market exposure • Businesses that use social media report increase in sales • Successful measurements of ROI’s
BENEFITS OF SOCIAL MEDIA • Reach your target market faster • Many ways to create brand awareness • Increase sales • Connect with your clients • Receive instant feedback
WHAT CAN SOCIAL MEDIA DO FOR NORTHWESTERN TECHNOLOGIES • Reach your target market • Identify client’s perception • Increase sales • Increase brand awareness • Connect with businesses
SOCIAL MEDIA SUMMARY • Social media impact • Opportunities • Benefits • Effects
REFERENCES Barker, Barker, Bormann, & Neher. (2012). Concepts and applications. Mason, Ohio: South-Western:, Smith, B. (2014, January 7). 20 Marketing Statistics that Will Influence Decisions in 2014 [INFOGRAPHIC]. RSS. Retrieved February 20, 2014, from http://socialmediatoday.com/brianna5mith/2039861/20-marketing-statistics-willinfluence-decisions-2014 Women, M. (2012, August 8). The Developing Role of Social Media in the Modern Business World. Forbes. Retrieved February 20, 2014, from http://www.forbes.com/sites/moneywisewomen/2012/08/08/the-developing-roleof-social-media-in-the-modern-business-world/
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