North American VoIP Access and SIP Trunking Services Market

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Information about North American VoIP Access and SIP Trunking Services Market

Published on February 26, 2014

Author: FrostandSullivan

Source: slideshare.net

Description

The broad acceptance of Internet protocol (IP)-based communications within enterprises is fueling the North American voice over IP (VoIP) access and session initiation protocol (SIP) trunking market. The advanced capabilities VoIP and SIP trunking provide to customers over traditional voice services drive much of the uptake. Moving from a nascent stage to one of long-term growth, the market continues to experience intense competition and consolidation among participants.

New analysis from Frost & Sullivan, North American VoIP Access and SIP Trunking Services Market research, finds the market earned revenue of $2.83 billion in 2013 and estimates this to reach $9.35 billion in 2019. This analysis provides a market overview, drivers and restraints, forecasts and trends, market share and competitive analysis, and a last word of analyst predictions.

To read more on Frost & Sullivan's research findings, please visit: http://bit.ly/1hUIBoh

The Advanced Capabilities of VoIP and SIP Trunking Exceeds Traditional Voice Services Research PREVIEW for the North American VoIP Access and SIP Trunking Services Market @FS_ITVision

Sample of Key Highlights • • • • The voice over Internet protocol (VoIP) access and session initiation protocol (SIP) trunking services market continues its rise to become the defacto communications link from business customers’ premises to service providers’ networks. In 2012, the market grew by 25.9 percent in terms of installed users, and by 26.1 percent in terms of revenue. Revenue is expected to grow by 22.5 percent over the period 2012-2019. Consolidation in the VoIP access and SIP trunking services market quieted down in 2012 compared to the rampant activity of previous years. After a particularly active 2011, many market participants are focused on integration of their acquisitions, rather than adding to their holdings. Adoption rates stabilized among different customer profiles. Large enterprises (businesses greater than 500 employees), comprised 32.7 percent of the revenues for the year, with small and medium-sized businesses (SMBs) making up the remaining 67.3 percent of the customer base. The ratio between enterprise and SMB remains consistent with 2011 and reflects continued mainstream adoption. Source: Frost & Sullivan analysis.

Executive Summary—CEO’s Perspective 1 In this early growth stage, the market focus is on migrating new customers to VoIP, and not competitive churn. 2 Hosted IP telephony solutions are the most direct competition to SIP trunking, even internally within service providers. 3 Simplification and optimization of deployments will accelerate mainstream customer adoption. 4 Competitive differentiation will come from features and flexible options, rather than commodity pricing. 5 Mergers and acquisitions that can be quickly integrated are still the shortest path to growth and scale. Source: Frost & Sullivan

Market Distribution Channels Key Takeaway: While most VoIP and SIP trunking providers rely on direct and indirect sales in the retail market, a number of providers also serve the wholesale market to extend reach. Total VoIP Access and SIP Trunking Services Market: Distribution Channel Analysis, North America, 2012 Reseller Sales VARs, Systems Integrators, and Consultants VoIP Access and SIP Trunking Service Providers Direct Sales Wholesale Sales Access Trunks For Hosted Telephony/UC, Contact Center, and other 3rd party applications End User Key: VARs: value-added resellers Source: Frost & Sullivan

Market Drivers Total VoIP Access and SIP Trunking Services Market: Key Market Drivers, North America, 2013–2019 Drivers 1–2 Years 3–4 Years 5–7 Years Modern unified communication platforms support SIP as the default PSTN interface, incentivizing customers to adopt SIP trunking alongside platform refreshes. H H H Advanced capabilities including mobility and disaster recovery enhance the control and value of SIP trunking services. M M M The return on investment (ROI) benefits of IP telephony migration are pushing businesses to VoIP access and SIP trunking. M M M Growing trust in the quality of VoIP and SIP trunking is extending the technology past early adopters into mainstream deployments. M M M Future hybrid cloud models will require a break from physical circuits to dynamic IP-based links. L L L Impact ratings: H = High, M = Medium, L = Low Source: Frost & Sullivan

Market Restraints Total VoIP Access and SIP Trunking Services Market: Key Market Restraints, North America, 2013–2019 Restraints 1–2 Years 3–4 Years 5–7 Years Contract restrictions are limiting customers’ choices, keeping them locked into existing provider relationships and TDM deployments. H M L Hosted UC solutions offer a compelling alternative to onpremises systems and SIP trunking. M M M SIP interoperability concerns and manual processes complicate enterprise deployments. M M M Required customer education about the benefits of VoIP and SIP trunking services limits enterprise adoption. M M M Aggressive pricing can seriously restrain market revenue growth. M M M Impact ratings: H = High, M = Medium, L = Low Source: Frost & Sullivan

Details of the Full Analysis

Contents Section Slide Number Executive Summary 5 • Key Findings 6 • Market Engineering Measurements 7 Market Overview • Market Definitions 10 11 Drivers and Restraints—Total VoIP Access and SIP Trunking Services Market 17 Forecasts and Trends—Total VoIP Access and SIP Trunking Services Market 29 • 36 Demand Analysis—Total VoIP Access and SIP Trunking Services Market Market Share and Competitive Analysis—Total VoIP Access and SIP Trunking Services Market 39 The Last Word 45

List of Exhibits Figure Slide Number Total VoIP Access and SIP Trunking Market: Market Engineering Measurements, North America, 2012 7 VoIP Access and SIP Trunking Services Market: Distribution Channel Analysis, North America, 2012 15 Total VoIP Access And SIP Trunking Services Market: Key Market Drivers, North America, 2013–2019 18 Total VoIP Access and SIP Trunking Services Market: Key Market Restraints, North America, 2013–2019 23 VoIP Access and SIP Trunking Services Market: User and Revenue Forecast, North America, 2011–2019 31 VoIP Access and SIP Trunking Services Market: Percent of Users with Native SIP Trunking and VoIP Access with Protocol Conversion, North America, 2011-2019 32 Total VoIP Access and SIP Trunking Services Market: Average Annual Revenue Per User, North America, 2011–2019 34 Total VoIP and SIP Trunking Services Market: Penetration Analysis, North America, 2011–2019 36 Total VoIP Access and SIP Trunking Services Market: Market Share by Percent of Revenue, North America, 2013 40 Total VoIP Access and SIP Trunking Services Market: Competitive Structure, North America, 2012 41 Total VoIP Access and SIP Trunking Services Market: SWOT Analysis, North America, 2012 42 Total VoIP Access and SIP Trunking Services Market: Market Engineering Measurements, North America, 2012 51

Key Questions This Analysis Will Answer Is the market growing, how long will it continue to grow, and at what rate? How is the market impacted by the overall enterprise unified communications market? How are traditional market participants faring against new challengers? How will the structure of the market change with time? Is it ripe for acquisitions? Do current deployment models meet customer needs and how will these models change? When is the tipping point for VoIP access and SIP services over traditional telecom services? Source: Frost & Sullivan

Partial List of Companies Interviewed • • • • • • • • • • • • 2600Hz 8x8 AT&T Comcast CenturyLink FairPoint Communications Intelepeer Level 3 Communications Megapath MTS AllStream Star2Star Verizon Business • • • West IP Communications Windstream XO Communications Source: Frost & Sullivan research.

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