Published on February 20, 2014
Strategic Update of North American Light Commercial Vehicles Telematics Market Exploring Opportunities in the Light Commercial Vehicle Telematics Industry North America Brief Summary N949-18 June 2012
Table of Contents Section Executive Summary Slide Numbers 9-24 Key Findings 10 Market Engineering Measurements 11 Top Level Strategic Factsheet Total Market Embedded Subscription Summary-Key Conclusions and Future outlook 12-13 14 15-16 Overview of LCV Telematics Market 17 Telematics Life Cycle Analysis 18 Evolution of LCV Telematics 19 Key Market Trends 20 Market Segment Overview 21 Key Industry Challenges 22 Key Benefits of Fleet Management Systems 23 Fleet Operators Purchase Decision Criteria 24 N949-18 2
Table of Contents Section Research Scope, Objectives, Methodology and Background Slide Numbers 25-31 Research Scope 26 Research Aims and Objectives 27 Key questions this study will answer 28 Research Background 29 Research Methodology 30 Key Participants Compared in this Study 31 Definitions and Segmentation 32-34 Types of Telematics Solutions – Definition 33 Vehicle Segmentation 34 Market Overview 35-37 Fleet Management Solutions service roadmap for LCV market 36 Traditional Fleet Management eco system 37 External Challenges: Drivers and Restraints – Total Market Driver and Restraints N949-18 38-41 39 3
Table of Contents Section Slide Numbers Light Commercial Vehicles Telematics Market Drivers 40 Light Commercial Vehicles Telematics Market Restraints 41 Forecast and Trends – Total Market 42-52 Market Engineering Measurements 43 Light Commercial Vehicles in Operation Forecast 2011-2018 44 NA LCV Embedded Telematics Market Forecast by Scenarios 45 Forecast Scenario Assumptions for Embedded Solutions 46 Telematics Hardware and Services Revenue Forecasts 47 LCV Embedded Telematics Pricing Forecast 48 Individual Telematics Services Penetration Forecasts 49 Telematics Original v/s Replacement Demand Forecast 50 Penetration by fleet size 51 Penetration by industry 52 Market share and competitive analysis – Total Market Competitive Environment N949-18 53-55 54 4
Table of Contents Section Competitive analysis-Market share Total LCV Telematics Market Slide Numbers 55 56-66 PEST outlook 57 Market overview by vendors 58 Embedded, portables and smartphone solutions 59-60 Different business models 61-62 Products and services packages 63 Competitive force analysis 64 SWOT analysis 65 Overview of fuel ROI for FMS 66 Key Trends 67-87 Key light commercial vehicles regulatory trends 68 Driver distraction 69 Evolution of smart phones into independent solutions New business channels for wireless providers N949-18 70-71 72 5
Table of Contents Section Wireless providers Slide Numbers 73-74 Spectrum crunch 75 Prognostics 76 Insurance and telematics 77-79 Expanding value chain 80-81 Integration of navigation 82 Goal to integrate real-time 83 Integration with back office application 84 Market consolidation 85 Recent acquisitions in the LCV telematics market 86 Verizon profile 87 Market Participants profile 88-117 Challenges faced by OEMs 89 FORD 90-91 Telogis 92-95 Teletrac 96-99 N949-18 6
Table of Contents Section Slide Numbers Trimble 100-103 FleetMatics 104-107 Networkfleet 108-110 Navman Wireless 111-112 NexTraq 113-114 Conclusions and Future Outlook 115-117 The last word – Three big predictions 116 Legal disclaimer 117 Appendix N949-18 118-128 7
Research Scope, Objectives, Background and Methodology N949-18 8
Research Scope Base Year 2011 Study Period 2011 to 2018 Forecast Period 2011 to 2018 Vehicle Type Light Commercial Vehicles Geographical Scope North America LCV Telematics Market: LCV in Operation North America, 2011-2018 Year Class 2-3 Vans Total 2011 5,430,000 5,660,000 11,090,000 2012 5,670,000 5,620,000 11,290,000 2013 5,960,000 5,580,000 11,540,000 2014 6,230,000 5,520,000 11,750,000 2015 6,470,000 5,470,000 11,940,000 2016 6,720,000 5,600,000 12,320,000 2017 6,730,000 5,700,000 12,430,000 2018 6,970,000 5,800,000 12,770,000 Note: All figures are rounded. The base year is 2011. Source: Frost & Sullivan analysis. N949-18 9
Research Aims and Objectives Aim The aim of this study is to provide an overview on the Light Duty Commercial Vehicles Telematics Market. Objectives 1. Provide a strategic overview of the North American Light Duty Commercial Vehicle Telematics Market. Includes key technology/regulatory trends, market drivers and restraints . 2. Provide market size and forecasts of the Light Duty Commercial Vehicles Telematics market by services and breakdown by Vendors 2011-2018. 3. Provide forecasts of the current and future Light Duty Commercial Vehicles Telematics market (unit shipments and revenue) – 2011 to 2018. 4. Competitor analysis: Analyse competitive factors, competitor market shares and product portfolio analysis. Source: Frost & Sullivan research. N949-18 10
Key Questions this Study Will Answer LCV Telematics Market: Key Questions This Study Will Answer, North America, 2011 What is the business environment of the Light Duty Telematics Market, the dynamics and its impact? What are the adoption levels for embedded, portable and smartphones solutions? What are the regulatory trends and what type of solutions will have high penetration in the future? What are the adoption levels by industry served? Who are the key players in the light duty telematics segment in North America and what is the level of involvement of OEMs in this space? Source: Frost & Sullivan analysis. N949-18 11
Research Background This research study is a short summary capturing contents from various of our recently published and on-going research in the area of commercial vehicles telematics market such as • N838 - 2010 Strategic Analysis of North American Medium and Heavy-duty Commercial Vehicle Telematics Market– Completed • M6E6 – 2010 Strategic update of European Medium and Heavy-duty Commercial Vehicle Telematics Market – Completed • Strategic Analysis of European Light Commercial Vehicles Telematics Market – In progress • Comparative analysis of European and North American Commercial Vehicles Telematics Market. – In progress This study is also supplemented by our on-going continuous interactions with vehicle manufacturers, suppliers, service providers and software providers in the area of connected vehicle services Source: Frost & Sullivan research. N949-18 12
Research Methodology Research Methodology Frost & Sullivan’s research study is based on secondary and primary research data. Secondary Research: Extraction of information from existing reports and project material within the F&S database, to include data and information gathered form technical papers, specialized magazines, seminars and internet research. Primary Research: Over 30 interviews have been conducted over the phone by senior consultants/industry analysts with original equipment suppliers, regulation authorities and distributors. Primary research has accounted for 80% of the total research. LCV Telematics Market: Key Industry Participants, North America, 2011 Company Actsoft Teletrac Xora Xata Zoomsafer Trimble Verizon Hughes Telematics/ Networkfleets Webtech Wireless Sagequest/ FleetMatics Nextraq Telogis Navman Wireless Wireless Matrix N949-18 TomTom Ford Motor Company Source: Frost & Sullivan. 13
Key Participants Compared in this Study The groups compared in this study are as follows: Aftermarket Participants Sagequest Trimble Teletrac Network Fleet Telogis Ford Navman Wireless NexTraq Source: Frost & Sullivan analysis. N949-18 14
Definitions and Segmentation N949-18 15
Types of Telematics Solutions Definition The industry has moved from tracking vehicles to tracking mobile resources and better management of business rather than just assets. Types of Solutions Embedded Solutions Portable Solutions Smartphone Solutions Definition A telematics box functionally installed into the vehicle that provides access to fully connected world. The in vehicle interface gives access to a range of services like, personalized data, vehicle management, etc. Rugged handheld PCs, Tablets, etc. : A telematics boxed fixed into a vehicle and a detachable second telematics device which maintains a connection with the box to exchange data. This interface access services like, proof of delivery, proof of service, etc. A GPS enabled smart phone that provides telematics services becomes a powerful tool in exchanging data. Navigation and other Location Based services are usually free apps. Installation Effort Requires installation and has a higher cost. Catered by both OEMs and Aftermarket Time required for installation is comparatively low and hardware is supplied free of cost by a few providers. Catered mostly by aftermarket No installation involved. Open source applications available. Catered by aftermarket and at times bundled with embedded solutions Example Companies Telogis, Hughes Telematics/Network Fleet, Sagequest/ FleetMatics, Trimble,Teletrac,etc TomTom, Xata Turnpike,etc Xora, Actsoft,Google,etc. N949-18 16
Vehicle Segmentation Vehicle Classification Definition Light Commercial Vehicles (LCV) Gross Vehicle Weight Ratings LCVs represent vans and light trucks. The typical applications include pick-up and delivery, utilities, airport operations, facilities management, and Class 2 3 GVWR <= 3.5T several other vocational applications. Medium Commercial Vehicles MCVs represent all types of mid-size trucks, vans, (MCV) and buses. The typical application includes home delivery, logistics, parcel delivery, utilities, waste and recycle collection, airport operations, and Class 4 6 GVWR >3.5T & <=16T small and medium school and transit buses, among others. Heavy Commercial Vehicles (HCV) This constitutes all types of large trucks. The typical application includes line haul freight trucks, refuse trucks, mining and construction trucks, and Class 7 and 8 GVWR >16T other types of vocations that demand high GVWR trucks. N949-18 17
Executive Summary N949-18 18
Executive Summary—Key Findings The industry is moving towards integrating FMS with Enterprise Solutions to provide a business platform than a mere track and trace functionality. 1 Non Automotive participants entering the market by ways of acquisitions and white labels. 2 The market growth will be least motivated by regulatory mandates but is mostly driven by risk and liability decision 3 FMS is integrating with various applications and have provided versatile approach in tracking mobile resources. 4 Increase in fuel prices and cost containment are driving fleets for operational efficiencies Source: Frost & Sullivan analysis. N949-18 19
Executive Summary - Total Market Embedded Subscriptions The industry is geared for a steady growth with the decrease in the overall investment and the influx of various types of solutions. LCV Telematics Market: Embedded solutions installed base forecast, North America, 2011-2018 3500000 ~2898790 Units 3000000 2500000 2000000 ~1209000 Units 1500000 1000000 500000 0 2011 2011 2012 2013 2014 2015 2016 2017 2018 2018 Embedded Telematics Unit shipment Note: All figures are rounded. The base year is 2011. Source: Frost & Sullivan analysis. N949-18 20
Executive Summary – Top Level Strategic factsheet (Cont.) Increasing penetration witnessed in the portable and smartphone type solution segment. Embedded solutions clearly dominating the overall space today. LCV Telematics Market: Percent of penetration by Individual telematics services, North America, 20112018 LCV Telematics Market: Key Market Participants, North America, 2011 Supplier 26.64% Major Telematics Solution Providers Telogis,Network Fleets/Hughes Telematics, Sagequest/ Fleetmatics,Trimble, Teletrac, Navman Wireless, Wireless matrix,etx. Key OEM Solution Providers Ford Communications Providers AT&T, Verizon, Vodafone, Sprint and others RVD 59.36% 13.24% Navigation 45.12% 0 2011 2018 N949-18 20 Navigation 13 45 40 60 RVD 27 59 80 Note: All figures are rounded. The base year is 2011. Source: Frost & Sullivan analysis. 21
Executive Summary—Key Conclusions and Future Outlook There has been a significant maturity in terms of technology resulting in sophistication of business models and offerings. Telematics has become fairly mainstream. Parameters Current • The potential size of the market is vast and not fully penetrated (10.09% in a population of 11.09 million LCVs) • Future Market is placed in the launch pad for robust growth in subscription, unit shipments and revenues 57% of market highly fragmented Competition • Solutions Higher levels of awareness among end users pushing concentration levels towards mid and high level solutions providing continuous asset visibility 44% of the market is consolidated by three players • Aggressive competition from current fragmented market players and newer participants for the bigger market pie with competitive packages and asset optimization services • • Expected to have a steady growth without any sudden changes ( ~21.93% in a population of ~12.77million in 2018) • Market Status • Interest persists in basic track and trace solutions along with idle asset monitoring with geo fencing capability. Source: Frost & Sullivan analysis. N949-18 22
Executive Summary—Key Conclusions and Future Outlook (Cont.) There has been a significant maturity in terms of technology resulting in sophistication of business models and offerings. Telematics has become fairly mainstream Parameters Current • Technology Seamless connectivity with cellular and standard/optional satellite coverage for high value goods and government fleets Future • Multi modal communication platforms (Wifi+Cellular+Satellite) • • Value Proposition Fleets: Improved asset monitoring, response time, operating cost and machine uptime Increase in competition vendors looking to expand their product portfolio • Prognostics and preventive maintenance helping fleets project a green image • Barriers to enter North American Market • Major portion of the market is consolidating. • Fairly easy to enter the market with a smart phone solution. Example: Google’s recent entry Non automotive players entering the industry Source: Frost & Sullivan analysis. N949-18 23
Executive Summary - Overview of LCV Telematics Market Embedded, Portable and Smartphone Solutions are considered in this research. LCV Telematics Market: Overview of LCV Telematics market, North America, 2011 GPS Satellites GPS Satellites Satellite Communication TCU Truck Communication Infrastructure TNOS Service/Content provider Telematics Solutions Embedded Solution: A Telematics box functionally installed into the vehicle Portable Solution : A telematics boxed fixed into a vehicle and a detachable second telematics device which maintains a connection with the box to exchange data Smartphone Solution: A GPS enabled smart phone that provides telematics services Source: Frost & Sullivan analysis. N949-18 24
Executive Summary - Telematics Life Cycle Analysis Prognostics and Diagnostics are native to Embedded solution in addition to Navigation and Advanced Services. Currently the industry is in it’s growth phase and largely under penetrated. LCV Telematics Market: Product Life Cycle Anlaysis,North America, 2011 2005 onwards: Related growth in technology and new 2025 : The business models started to market would 2001 -2005 : emerge and the industry saw slow down The market a rapid growth growth and will volume for the gain saturation. growth period was low. Development Growth Maturity Decline Prognostics Prognostics is still in a developmental phase. The solution is not stable as the telematics providers have to work with the OEMs to come up with a fool proof solution Advanced Services Technology development and integration of back end services is rapidly moving in the growth phase due to the demand for effective and efficient business operation. Navigation The growth in navigation is sustained by effective route planning and obtain more efficient routes for a driver. Higher fuel costs has been driving the adoption. Remote Vehicle Diagnostics Demand for diagnostics is slowly increasing with the fleet owners priority on maintaining their fleets better to extend their fleet life cycle Note: Note: All figures are rounded. The base year is 2011. Source: Frost & Sullivan analysis. . N949-18 25
Executive Summary - Evolution of LCV Telematics The industry has developed at a fast pace and has matured from basic track and trace to a complex system covering a vast breadth. FUTURE • • • • • Back office Integration with data analytics Effective low cost offerings with more features. Stable offerings in remote vehicle diagnostics and prognostics. Integration of various telematics solutions offered on single platform to optimise fleets. Exposure of ROI leading to customer satisfaction and retention Addition of new partners in the value chain to strengthen offerings (zoomsafer) Route Optimization and better visibility into the business Customized low insurance premiums Present Availability of engine data to track idling and rationalizing fuel costs Standard Insurance premiums Results • • Higher Operational Efficiency • N949-18 Increased Route Efficiency Optimal asset tracking and management Lack of efficient routing Past Limited business intelligence despite data availability Limited visibility of assets High device cost 26
Executive Summary - Market Segment Overview The market is highly fragmented with a few players dominating the market . The market still holds significant potential. LCV Telematics Market: Percent of Embedded solutions penetration by installed base, North America, 2011 ~ 11.09 Million LCV Telematics Market: Vehicles in Operation(VIO) by percentage, North America, 2011 LCV Telematics Market: Percent of Market share of key players by installed base, North America, 2011 ~17.82 Million 28% 24% 4% 12% 11% 10.09% 14% LCV VIO 62% 11% 2011 17% 2% 15% Light Duty Vehicles Embedded Solutions Penetration 44% of the market is consolidated by the top 3 players: Telogis, Trimble, Teletrac are the top 3 players 2011 LCV MCV HCV Note: All figures are rounded. The base year is 2011. Source: Frost & Sullivan analysis. N949-18 27
Executive Summary - Key Benefits of Fleet Management Systems Fleet managers are moving towards indirect cost savings and are looking at retaining existing customers through better customer service and acquire new ones. • • • • • Fleet monitoring Reduce wear and tear Vehicle Recovery Less down time Fleet reduction • • • • • • • • Direct Cost Savings • More Streamlined process • Route efficiency Fuel Savings Better workflow and field force management Driver Operations Business Intelligence to make informed decisions Increase in vendor reliability and competitive portfolio Reduced back end support and better intelligence Revenue Generation Operational Efficiency Maintenance • • • Communication savings Fuel savings, Driving distance saved, Driver hours Lower insurance premiums Fuel efficiencies Customer satisfaction Customer retention Operational Benefits • • • • Employees in Back office Staff Turnover Lost drivers Late arrivals Revenue Generations • • New customers Customer retention through satisfied services Source: Frost & Sullivan analysis. N949-18 28
Executive Summary - Fleet Operators Purchase decision criteria A Fleet owner today is not looking for a solution but for a partner who could grow along with the business and continue high quality support. Service Ubiquity Brand Value • Appearance • Convenience in Purchasing • Ease of Use Quick ROI After Sales Support Purchase Criteria Solution Cost Value for the money Reliability • • • Low Medium Financial Viability Single vendor capable to provide all telematics services to ease integration Compelling ROI for small fleets to adopt compare to larger fleets which realize ROIs at a faster pace. Vendors who could support long term and are financially stable to sustain business High • Quick ROI • Solution Cost • After Sales Support • Service Ubiquity • Experience – Brand Value • Number of Services – Value for the Money • Reliability – Fail Safe • Financial Viability Source: Frost & Sullivan analysis. N949-18 29
Executive Summary - Key Market Trends Flexibility in devices and technology evolution has benefitted the industry by far sending the market into a value based adoption. All the value chain participants are likely to see opportunities. Smartphones adding device flexibility and supplementing market growth An increase in demand for integrated navigation Addition of Non Automotive participants in the value chain Voluntary adoption of telematics to manage costs. Integration of telematics with Insurance . Key Trends Increasing integration of mobile assets to back office Imminent market consolidation Source: Frost & Sullivan analysis. N949-18 30
Relevant Research Commercial Vehicles Telematics and ITS Forthcoming. Research 2012 2012 2012 • Powertrain • Safety • Telematics • Aftermarket • Regulations • Chassis • Market Overview • Growth Opportunities 2012 2012 2012 2011 2011 Comparative Analysis of European and North American Commercial Vehicle Telematics Market Impact of GLONASS Mandate on the Russian Fleet Management Systems Market Strategic Analysis of European and North American Markets for Prognostics in OEMs and Independent Fleet Vendors - How Can OEMs and Aftermarket Vendors Realize the Benefits Roadmap of New Services and Developments in the European and North American CV Telematics Markets Strategic Analysis of the European and North American LCV Telematics Market European Fleet Managers Desirability and Willingness to Pay for Fleet Management Systems and Telematics Services White Paper - Educating the EU Fleet Operators on Changing Value Proposition of Fleet Management Systems – In-progress Strategic Dashboard for Commercial Vehicle Telematics in Europe and North America -2011 Edition – In-progress 2011 2011 Forthcoming N949-18 Strategic Analysis of CV Telematics Market in South Korea – In-progress Strategic Analysis of European HCV MCV Telematics Market – In-progress 2011 Strategic Analysis of the European Trailer Telematics Market – In-progress 31
Relevant Research Commercial Vehicles Telematics Recently Published Research. 2011 Strategic Analysis of North American Trailer Telematics Market - Published 2010 Strategic Analysis of the North American HCV MCV Telematics Market Published Strategic Analysis of European and North American Green Telematics Market for 2009 • Powertrain • Safety • Telematics • Aftermarket • Regulations • Chassis • Market Overview • Growth Opportunities Commercial Vehicles - Published 2009 Strategic Analysis of Indian Market for Commercial Vehicle Telematics Systems - Published 2009 European Commercial Vehicle Telematics – ROI & Business Case Analysis - Published An Update of European Heavy and Medium Commercial Vehicle Telematics Markets 2009 Published 2009 Strategic Analysis of the Commercial Vehicle Telematics Market for Korea - Published Existing N949-18 32
Relevant Research Commercial Vehicles Telematics Existing Research. 2008 2007 Malaysian Commercial Vehicle Telematics Market 2007 European Light Commercial Vehicle Telematics Market 2007 North American Commercial Vehicle Telematics Market 2006 Malaysian CV Market 2006 Australia CV Telematics Market 2006 Frost & Sullivan Presentation at the 2006 Commercial Vehicle Telematics Conference in Chicago 2006 Commercial Vehicle Tracking in Argentina; Brazil, and Mexico 2006 EU CV Telematics Market 2006 Strategic Overview of Current CV Telematics Industry Issues in NA 2006 • Powertrain • Safety • Telematics • Aftermarket • Regulations • Chassis • Market Overview • Growth Opportunities North American School Bus Telematics Market Japanese Commercial Vehicle Telematics Market Existing N949-18 33
Market Engineering Methodology One of Frost & Sullivan’s core deliverables is its Market Engineering studies. They are based on our proprietary Market Engineering Methodology. This approach, developed across the 50 years of experience assessing global markets, applies engineering rigor to the often nebulous art of market forecasting and interpretation. A detailed description of the methodology can be found here. Source: Frost & Sullivan research N949-18 34
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