Published on February 18, 2014
Hijacking Customer Journey The
“Everything starts with the customer.” Louis XIV
TODAY, BUSINESS IS TOUGHER FOR ALL BUT A FEW BRANDS
CUSTOMERS ARE MORE INTELLIGENT
ACCESS TO INFORMATION IS NOW UNLIMITED
POWER HAS BEEN TRANSFERRED TO CONSUMERS
THE OLD DECISION MAKING PROCESS NO LONGER WORKS
DECISION MAKING IS DONE BEFORE REACHING THE SHELF
MOBILE SEARCH ENABLES POINT OF PURCHASE VALIDATION
PRODUCT AVAILABILITY OK? THEN…
HIJACK THE PROCESS USING BRAND ADVOCACY AND YOU CAN MOVE THE GOALPOSTS IN YOUR FAVOUR
LET US EXPLAIN HOW BRAND ADVOCACY CAN DRIVE SALES FOR YOUR BUSINESS
Brand Advocacy Experts Field Marketing Specialists To find out more about how we can help your brands, please contact us: James Martin | Divisional Director firstname.lastname@example.org Tel +44 (0) 7951 029065 Alan Holliday | Managing Director email@example.com Tel +44 (0) 7770 915381
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