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NOP Global - Brand Advocacy Experts

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Information about NOP Global - Brand Advocacy Experts
Business & Mgmt

Published on February 18, 2014

Author: jimmart29

Source: slideshare.net

Description

How do you get your brand in front of today's savvy customer? You cannot rely on the traditional consumer buying process in a time where the power of data is in the hands of the individual, so as a brand, how can you move your product ahead of the competition?
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Hijacking Customer Journey The

“Everything starts with the customer.” Louis XIV

TODAY, BUSINESS IS TOUGHER FOR ALL BUT A FEW BRANDS

CUSTOMERS ARE MORE INTELLIGENT

ACCESS TO INFORMATION IS NOW UNLIMITED

POWER HAS BEEN TRANSFERRED TO CONSUMERS

THE OLD DECISION MAKING PROCESS NO LONGER WORKS

DECISION MAKING IS DONE BEFORE REACHING THE SHELF

MOBILE SEARCH ENABLES POINT OF PURCHASE VALIDATION

PRODUCT AVAILABILITY OK? THEN…

HIJACK THE PROCESS USING BRAND ADVOCACY AND YOU CAN MOVE THE GOALPOSTS IN YOUR FAVOUR

LET US EXPLAIN HOW BRAND ADVOCACY CAN DRIVE SALES FOR YOUR BUSINESS

Brand Advocacy Experts Field Marketing Specialists To find out more about how we can help your brands, please contact us: James Martin | Divisional Director james.martin@nopglobal.com Tel +44 (0) 7951 029065 Alan Holliday | Managing Director alan.holliday@nopglobal.com Tel +44 (0) 7770 915381

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