Published on March 5, 2014
AdityaAlur, Sr. Manager, Sell-in marketing, Nokia Jure Sustersic, Cross-platform marketing, Nokia
FOCUSING ON THE GLOBAL GROWTH IN LOW COST SMARTPHONES 175M +22% 0 300 600 900 1200 1500 1800 2100 2012 2017 PREMIUM(>US$300) HIGH(US$191-299) MID(US$100-190) ENTRY(US$36-99) ULTRA-LOW(<US$35) DELTA HANDSET VOLUME FORECAST Source: Strategy Analytics Volume Forecast May 2013, Strategy Analytics June 2013 Data Traffic Forecast Brand Relationship Tracker –Nokia Consumer Intelligence Portal including both featurephone and smartphone owners. Average scores over last 6 months. Consumers intending to purchase within 6 months in the SUB 150 USD segment. NPSScore Source Nokia SET (Solutions Experience Tracker) Study P7-P9 2013 29% BRAND LEVEL NPS CONSUMERS LOVE NOKIA 88% AWARENESS 50% CONSIDERATION 32% PREFERENCE 0 500 1000 1500 2000 2500 3000 3500 4000 4500 2012 2017 VIDEO BROWSING MUSIC GAMES& APPLICATIONS MESSAGING PERSONALIZATION ALERTS HANDSET DATA TRAFFIC BY SERVICE (PETABYTES) HANDSET DATA TRAFFIC WILL GROW BY 260% BETWEEN 2012 - 2017
WITHTERRIFICApp Momentum A CONTINUED AND RELENTLESS FOCUS ON EXPANDING THE APP PORTFOLIO 8X increase in paid app revenue post billing integration. 200K+ store available in 50 languages and 191 markets. 120K+ new registered developers. MOREDEVELOPERS MOREAPPS MOREREVENUE OPERATOR BILLING 175% increase in monthly paid app revenue volume. $
INTRODUCING THE NEW NOK IA X FAMILY NOK IA X NOK IA X+NOK IA XL
BUILDINGTHE PERFECT COMPLEMENT TO LUMIA
ACCESS THE WORLD OF ANDROID APPS
UNIQUE NOKIA EXPERIENCES + EXCLUSIVE BENEFITS ON MICROSOFT SERVICES
97% POSITIVE SENTIMENT FOR FASTLANE FROM CONSUMERS BEST APPS VIA FASTLANE
NOK IA XL
NOKIA X €89 NOK IA X+ €99 NOK IA XL €109
App Distribution, Monetization & Promotion Jure Sustersic
Nokia Store Anativeexperienceoptimised to serve data-challenged markets 17 FOR CONSUMERS: Simplified discovery experience. Locally relevant and curated content. FOR DEVELOPERS: Easy to setup, publish and manage. Fast content processing and advanced transaction analytics.
Free to download and play dominates 18 102B app downloads $26B in app revenue 90% of apps are free Source: Gartner
The monetization challenge 19 3/5 OFTOPANDROIDDOWNLOAD* COUNTRIESWEREGROWTHMARKETS (INDIA,RUSSIA,BRAZIL). 0/10 OFTHEGROWTHMARKETSMADEIT TOTHETOP10 REVENUE COUNTRIES Source:App Annie * - download datafrom Google Play
The lack of credit cards excludes a huge audience 20 US KOREA VIETNAM INDIA INDONESIA POPULATION 317M 50M 89M 1200M 237M CREDIT CARDS 686M 96M 2M 24M 10M
Nokia Store Operator billing 21 61 163 Boost your revenues with one of the largest operator billing networks in the world. 10Xoperators countries increased revenue opportunity
Nokia In-App Payment Maximiserevenueswithfreemium. • Build long term revenue streams to your app with upgrades,in-game currency and more. • Easy,familiar and localized single-click payments using operator billing • See what works with advanced,fully integrated transaction analytics • True70/30 revenue share! 22
Nokia Try & Buy Offeringappsonatry-before-you-buy basisleadsto morerevenuethansimplepaiddownloads. • Build on the NokiaIn-App Payment infrastructure and experience • No need to changeyour code • Currently running aspilot. Interested? Contact email@example.com with your app detailsand reason! 23 COMINGSOON
3rd party monetization tools 24
Have fun. Earn rewards. Build new ideas.
Participate and access promotional campaigns. DVLUPfor NokiaX • Get exclusive accessto app challenges,news, events, partner opportunities and more • Earn pointsand redeem rewards, including promotional placementsin NokiaStore 26
Thank you http://developer.nokia.com/nokia-x/opportunity 27
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