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Nokia Trends Lab

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Information about Nokia Trends Lab
Business & Mgmt

Published on December 3, 2008

Author: navajobbdo

Source: slideshare.net

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Nokia Trends Lab

Briefing Implement Nokia Trends Lab, the international Nokia entertainment platform, in Belgium and The Netherlands

Central idea Each event is filmed and turned into a TV program, broadening the reach Each event has a different artist as mentor, inviting the audience to participate in the creation of the event

Central idea Functionalities of Nokia devices are integrated in a creative way by interactive displays, workshops, tasks such as event reporter and the show itself

Results 6 events in Belgium and The Netherlands for a total of over 5000 attendants 20 creative Labs with an average of 20 participants each Extensive communication An ongoing experiment!

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