Nokia Lumia Serries with Product Life Cycle & BCG matrix

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Information about Nokia Lumia Serries with Product Life Cycle & BCG matrix

Published on October 1, 2014

Author: swarajmishradigital



It is the PPT for the Nokia Lumia serries. Here you can find out the product lifecycle and BCG matrix of the serries.
The data that we have shared with you are secondary data taken from wikipedia and other trusted news &b magazine sites which links i have given at the end.

Presented By Swaraj Mishra

Journey of NOKIA 1865-Co-founded by Fredrik Idestam & Leo Mechelim. 1967-Enter into telecom industry & pulse analyzer for power plant. 1970-Launched its 1st product NOKIA DX200. 1989-Introduction of 1st Commercial GSM NOKIA 1011. 2000-NOKIA 3310, 2003-NOKIA 1100,NOKIA 6600. 2011-END of SYMBION OS TO WINDOWS.

Message before change company as being on a "burning platform", blaming the "war of ecosystem“ between IOS and Android as part of Nokia's overall struggle. Nokia's CEO Stephen Elop,2011 Then Nokia & Microsoft(CEO Steve Ballmar) announced a major partnership between them.(feb,2011) On 3rd September 2013, MICROSOFT announced its intent to acquire NOKIA's mobile phone.( View slide

Product Of Lumia Launch Period O.S. LUMIA 710,800 OCTO 2011 7 LUMIA 710 JAN 2012 7 LUMIA 920,820 NOV 2012 7 LUMIA 620 JAN 2013 8 UPGRADED TO 8.1 LUMIA 520,720,630 APRIL 2013 8 UPGRADED TO 8.1 LUMIA 925 MAY 2013 8 UPGRADED TO 8.1 LUMIA 1020 JULY 2013 8 UPGRADED TO 8.1 LUMIA 625 AUG 2013 8 UPGRADED TO 8.1 LUMIA 1320 OCT 2013 8 UPGRADED TO 8.1 LUMIA 525 NOV 2013 8 UPGRADED TO 8.1 LUMIA 930,630 JUN,MAY 2014 8.1 LUMIA 530 AUG 2014 8.1 View slide

Sales of NOKIA LUMIA 2011-2013

LIFE CYCLE OF LUMIA Why? Where you will post it ? Any Idea? GET AN IDEA…


Market Share of LUMIA SERIES

Market Growth

BCG MATRIX Where to put Nokia Lumia Serries & Lumia 520 ? REFERENCE-Although sales of the Lumia line had exceeded those of BLACK BERRY in the same period(last 5 quarters), Nokia still made an operating loss of €115m (m), with revenues falling 24% to €5.7bn following the second quarter of 2013.

Bibliography fight-for-survival to-No-10-in-smartphone-market-gartner/articleshow/ 20045866.cms core-reports-March-2014US-Smartphone-Subscriber- Market-Share 10237_Microsoft_s_Mobile_Strategy_Seem_to_Fail_Sales_ of_Lumia_and_Surface_Remain_Low.html TIMES OF INDIA 4th September 2014

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