Published on October 1, 2014
Presented By Swaraj Mishra
Journey of NOKIA 1865-Co-founded by Fredrik Idestam & Leo Mechelim. 1967-Enter into telecom industry & pulse analyzer for power plant. 1970-Launched its 1st product NOKIA DX200. 1989-Introduction of 1st Commercial GSM NOKIA 1011. 2000-NOKIA 3310, 2003-NOKIA 1100,NOKIA 6600. 2011-END of SYMBION OS TO WINDOWS.
Message before change company as being on a "burning platform", blaming the "war of ecosystem“ between IOS and Android as part of Nokia's overall struggle. Nokia's CEO Stephen Elop,2011 Then Nokia & Microsoft(CEO Steve Ballmar) announced a major partnership between them.(feb,2011) On 3rd September 2013, MICROSOFT announced its intent to acquire NOKIA's mobile phone.( View slide
Product Of Lumia Launch Period O.S. LUMIA 710,800 OCTO 2011 7 LUMIA 710 JAN 2012 7 LUMIA 920,820 NOV 2012 7 LUMIA 620 JAN 2013 8 UPGRADED TO 8.1 LUMIA 520,720,630 APRIL 2013 8 UPGRADED TO 8.1 LUMIA 925 MAY 2013 8 UPGRADED TO 8.1 LUMIA 1020 JULY 2013 8 UPGRADED TO 8.1 LUMIA 625 AUG 2013 8 UPGRADED TO 8.1 LUMIA 1320 OCT 2013 8 UPGRADED TO 8.1 LUMIA 525 NOV 2013 8 UPGRADED TO 8.1 LUMIA 930,630 JUN,MAY 2014 8.1 LUMIA 530 AUG 2014 8.1 View slide
Sales of NOKIA LUMIA 2011-2013
LIFE CYCLE OF LUMIA Why? Where you will post it ? Any Idea? GET AN IDEA…
UPCOMING LAUNCHED PRODUCT FOR LINE EXTENSION LUMIA 830 & 730
Market Share of LUMIA SERIES
BCG MATRIX Where to put Nokia Lumia Serries & Lumia 520 ? REFERENCE-Although sales of the Lumia line had exceeded those of BLACK BERRY in the same period(last 5 quarters), Nokia still made an operating loss of €115m (m), with revenues falling 24% to €5.7bn following the second quarter of 2013.
Bibliography http://www.cnet.com/news/nokia-on-the-edge-inside-an-icons- fight-for-survival http://timesofindia.indiatimes.com/tech/tech-news/Nokia-slips- to-No-10-in-smartphone-market-gartner/articleshow/ 20045866.cms https://www.comscore.com/Insights/Marketrankings/comc core-reports-March-2014US-Smartphone-Subscriber- Market-Share http://www.xbitlabs.com/news/mobile/display/201407281 10237_Microsoft_s_Mobile_Strategy_Seem_to_Fail_Sales_ of_Lumia_and_Surface_Remain_Low.html http://en.wikipedia.org/wiki/Nokia_Lumia_series TIMES OF INDIA 4th September 2014
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