Nokia Exclucive Retail Ner

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Information about Nokia Exclucive Retail Ner

Published on July 22, 2008

Author: ziauddinraju

Source: slideshare.net

NOKIA Exclusive Retail

Introduction NOKIA Exclusive Branded Retail Outlet chain Manage by Excel Telecom Pvt. Ltd. . Party Involve : NOKIA EA Ltd. , Excel Telecom Pvt. Ltd/X TEL, Local Land/space Owner . One Retail chain Brand name evolve . One stop solution .

NOKIA Exclusive Branded Retail Outlet chain Manage by Excel Telecom Pvt. Ltd. .

Party Involve : NOKIA EA Ltd. , Excel Telecom Pvt. Ltd/X TEL, Local Land/space Owner .

One Retail chain Brand name evolve .

One stop solution .

Objective To increase 35% NOKIA handset sales in ETCL territory with in 6 month.. To create loyal customer (retail point) for NOKIA. To make available Original NOKIA handset and accessories at nearest place of customer . To increase the visibility of NOKIA . To offer the consumer touch &feel experience before purchase. To increase ASP for NOKIA.

To increase 35% NOKIA handset sales in ETCL territory with in 6 month..

To create loyal customer (retail point) for NOKIA.

To make available Original NOKIA handset and accessories at nearest place of customer .

To increase the visibility of NOKIA .

To offer the consumer touch &feel experience before purchase.

To increase ASP for NOKIA.

Concept in Brief We will establish some NOKIA branded outlet in prime location within our region. Those will exclusive for NOKIA . This out let can sell connections and accessories as well .

We will establish some NOKIA branded outlet in prime location within our region. Those will exclusive for NOKIA . This out let can sell connections and accessories as well .

Location We will target all GRA and GRB Outlet & The prime location of Divisional town, District town and Thana with in ETCL Territory

We will target all GRA and GRB Outlet

&

The prime location of Divisional town, District town and Thana with in ETCL Territory

Marketing MIX ( 4ps) PRODUCT : Authorized NOKIA Handset and Accessories . Connections of all network operators. Price : At MRP Place : Existing GRA, GRB & any Prime Location. Promotion : Customized Promotion exclusively for NER as well as all NOKIA promotion. And Advertisement for X Tel .

PRODUCT : Authorized NOKIA Handset and Accessories . Connections of all network operators.

Price : At MRP

Place : Existing GRA, GRB & any Prime Location.

Promotion : Customized Promotion exclusively for NER as well as all NOKIA promotion. And Advertisement for X Tel .

Financial Plan Advertisement Cost Distribution cost KPI ( 1% on top of Retail price) Full TPP Entertainment Bill ( 500tk. Per Month) Electricity Bill Sales Assistant Salary     BP Salary Space Rent ( If required) Operating Cost   Decoration Cost Signage& Branding STOCK ( Up to 5Lakh) Security Deposit ( 2Lakh) Tk. Furniture Furniture Space Own cost NOKIA ETCL Local Partner   Investment  

Financial Analysis ROI ( Owner's Point of View) Owner's Gross Profit: 41600/= Less- 6000/= Shop Rent Net Profit: 35600/= Investment: 400000/= ROI: 107% ( Approx.) Sales Per Day:20 Nos ASP: 4000/= Monthly total sales Value:2080000/= ETCL Profit Share: 41600/=

Local partner Selection Procedure Agreement Done Agreement Acknowledgement Selection Applicant Screening Communication Location identification SR TSO ASM Retail Team Start

Benefits Space Owner's 108% ROI. Less investment . Very low Operating Expenses. No price undercut. Brand name More Sales Full TPP KPI Advertisement Support Less Risk

Space Owner's

108% ROI.

Less investment .

Very low Operating Expenses.

No price undercut.

Brand name

More Sales

Full TPP

KPI

Advertisement Support

Less Risk

Benefits X TEL More Sales Increase ASP . Loyal Local Partner. Strong local presences Profit Less Risk

X TEL

More Sales

Increase ASP .

Loyal Local Partner.

Strong local presences

Profit

Less Risk

Benefits NOKIA More Sales Increase ASP . Loyal Local Partner. Strong local presences. Space for Branding & Merchandising.

NOKIA

More Sales

Increase ASP .

Loyal Local Partner.

Strong local presences.

Space for Branding & Merchandising.

Be NOKIA Be Happy THANK YOU Ziauddin Chowdhury ETCL,CTG

THANK YOU

Ziauddin Chowdhury

ETCL,CTG

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