Published on August 29, 2008
Connecting People Courtesy of Nokia Conversations, http://conversations.nokia.com
Nokia is the world leader in mobility, driving the transformation and growth of the converging Internet and communications industries About Nokia | page 2 of 22
Strong R&D presence in 10 countries Head office in Finland Device manufacturing in nine countries Sales in more than 150 countries Nokia’s global reach | page 3 of 22
Markets Group Executive Board Corporate Development Office Corporate Functions Services & Software Devices Nokia Siemens Networks Nokia organization | page 4 of 22
Device volumes (millions of units) Net sales (EUR million) Operating profit (EUR million) Operating margin (%) Earnings per share, diluted (EUR) Operating cash flow (EUR million) Research and development (EUR million) R&D (% of net sales) Personnel at year end 2006 347 41 121 5 488 13.3 1.05 4 478 3 897 9.5 68 483 2007 437 51 058 7 985 15.6 1.83 7 882 5 647 11.1 112 262 Change 26% 24% 46% - 74% - 45% - - Nokia key figures | page 5 of 22
Nokia net sales 2007 EUR 51 058 million Nokia net sales 2007 | page 6 of 22 Europe 39 % North America 4 % Asia-Pacific 22 % China 13 % Latin America 8 % Middle East & Africa 14 %
Nokia employed 112 262 people at the end of 2007 Personnel | page 7 of 22 Europe 52 % North America 5 % Asia-Pacific 16 % China 12 % Latin America 11 % Middle East & Africa 4 %
Mobile device market share 4th quarter 2007 Device market share | page 8 of 22 Nokia 40 % Motorola 12 % Sony-Ericsson 9 % Samsung 14 % LG 7 % Other 18 %
© 2008 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials Vision Promise Approach Our vision is a world where everyone can be connected. Our promise is to help people feel close to what is important to them. Trusted consumer relationship. Best mobile devices everywhere. Context enriched services. Nokia’s vision, promise and approach | page 9 of 22
Consumers are active and engaged There is a progressive and continuous increase in consumer involvement with technology and communications globally. Social networks are becoming central for how people communicate. Nokia is a consumer led company. © 2008 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials Consumers | page 10 of 22
There is a progressive and continuous increase in consumer involvement with technology and communications globally.
Social networks are becoming central for how people communicate.
Nokia is a consumer led company.
Our business strategy Trusted consumer relationship Maximize Nokia’s lifetime value to consumer. Best mobile devices everywhere Take share and drive value across price bands and geographies. Enhance and capture market growth in emerging markets. Context enriched services Differentiate services through two context dimensions: people and places. Take share of the Internet services market by delivering winning solutions. Take share of business mobility market. Maximize Nokia’s monetization potential through advertising. © 2008 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials Nokia’s strategy | page 11 of 22
Trusted consumer relationship
Maximize Nokia’s lifetime value to consumer.
Best mobile devices everywhere
Take share and drive value across price bands and geographies.
Enhance and capture market growth in emerging markets.
Context enriched services
Differentiate services through two context dimensions: people and places.
Take share of the Internet services market by delivering winning solutions.
Take share of business mobility market.
Maximize Nokia’s monetization potential through advertising.
Live Connect Mobile devices | page 12 of 22 Explore Achieve Entry
Internet services | page 13 of 22
Nokia Siemens Networks has 1400 customers in 150 countries Infrastructure - Nokia Siemens Networks | page 14 of 22
Nokia is the world’s 5 th most valued brand Number 1 brand in Europe and Asia Nokia brand | page 15 of 22
Consumer understanding | page 16 of 22 RATIONAL HIGHER INVOLVEMENT Young Explorers Technology Stylists Style Leaders Style Followers Family Providers Pragmatic Leaders Life Builders Mature Acceptors Life Jugglers Technology Leaders ASPIRATIONAL LOWER INVOLVEMENT Image Seekers Simplicity Seekers
Technology and architecture| page 17 of 22 deep understanding of the user experience global development community industry-leading research and development culture of open innovation
Nokia is ranked as the world's number one supply chain Nokia devices are available at approximately 350,000 points of purchase Channels and supply chain | page 18 of 22
Corporate responsibility is fundamental to Nokia’s business, brand and culture Corporate Responsibility | page 19 of 22
Environment | page 20 of 22 Environment Materials management Energy efficiency Take-back and recycling
Nokia values | page 21 of 22 very human engaging you achieving together passion for innovation
Thank you | page 22 of 22
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