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Nokia: Connecting People In New And Better Ways

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Information about Nokia: Connecting People In New And Better Ways

Published on January 5, 2009

Author: nokiaconversations

Source: slideshare.net

Description

This is an overview of our corporate strategy, showing what the industry is like, and where we see our opportunities.
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Connecting People in new and better ways

Nokia brand is a strategic asset 1 billion people Nokia is the world’s 5th own a Nokia device most valuable brand 2008* *Source: Interbrand 2008 2 © 2008 Nokia

Nokia is #1 in mobile devices 38% global market share in Q3 2008 #1 global mobile device manufacturer since 1998 #1 in the world’s fastest growing economies #1 in converged devices 3 © 2008 Nokia

Industry environment & key trends 4 © 2008 Nokia

Social networking friendster
 Social networking drives new communications and Internet behavior 5 © 2008 Nokia

Mobile phones have become powerful computers Mobile phones are at the heart of Internet innovation 6 © 2008 Nokia

People use their mobiles for multiple purposes Utility Voice Productivity 4 % Time allocation per application 12 % 1% PIM Browsing 14 % 8% Games 4% Multimedia 16 % Messaging 37 % Source: Smartphone 360 study 2007 7 © 2008 Nokia

Convergence brings new competition 8 © 2008 Nokia

Context - Creating the next generation web Place People Time 9 © 2008 Nokia

Consumers drive our thinking 10 © 2008 Nokia

Nokia segmentation model 11 © 2008 Nokia

Consumers drive our thinking – example Technology Leaders Technology Leaders Modern, leading edge consumers Technology is their life Very positive towards mobile entertainment Highly sociable with an active lifestyle 12 © 2008 Nokia

Segmented offering Technology Leaders Pragmatic Young Leaders Explorers 13 © 2008 Nokia

Converged devices 14 © 2008 Nokia

The 4th screen video You can view this video at: http://www.youtube.com/watch?v=XpeNk3E36YU 15 © 2008 Nokia

Our business today - The fourth screen 16 © 2008 Nokia

Nokia continues to lead in converged devices Global converged mobile Global converged mobile device device market shares (Q2 2008) market shares (Q3 2008) Source: Canalys Nov 2008 17 © 2008 Nokia

Nokia is the largest manufacturer of GPS enabled devices 18 © 2008 Nokia

Nokia is world’s largest music device maker 19 © 2008 Nokia

Nokia Nseries 20 © 2008 Nokia

Nokia Nseries multimedia computers - 80 million units sold by end of Q3 2008 Video Live TV Music Maps Photos Games 21 © 2008 Nokia

Nokia N96 The Nokia N96 redefines high-end 22 © 2008 Nokia

Nokia Eseries 23 © 2008 Nokia

Nokia Eseries: Winning business devices Appeals to business people across the organization Meets the needs of IT departments Enables business collaboration and productivity 24 © 2008 Nokia

Microsoft Mail for Exchange - Business email made easy Push email Push contacts Microsoft ® Push calendar Exchange Corporate directory Device management 25 © 2008 Nokia

Introducing Nokia 5800 XpressMusic 26 © 2008 Nokia

Nokia 5800 XpressMusic Play Share Touch 27 © 2008 Nokia

Media bar Music Images and Video Share on Ovi Video Center Web 28 © 2008 Nokia

Contacts bar Emails SMS Images shared Call logs 29 © 2008 Nokia

Input choices 30 © 2008 Nokia

Solutions to people 31 © 2008 Nokia

Services: Huge window of opportunity Music Gaming The world in 2011: EUR 40 billion for these core Maps markets Media Messaging 32 © 2008 Nokia

Context is the foundation for services CONTEXT 33 © 2008 Nokia 33 © 2008 Nokia

Ovi Internet services 1 Brand 2 Services A unified experience on 3 mobile device, PC and web

People expect complete solutions Web Desktop Mobile 35 © 2008 Nokia

Nokia Maps - complete solution Nokia Maploader Maps on Ovi Nokia Maps 2.0 36 © 2008 Nokia

Share on Ovi – media sharing community Nokia Ovi Suite Share on Ovi Share mobile 37 © 2008 Nokia

Nokia Comes With Music – all the music in the world 38 © 2008 Nokia

Files on Ovi – Access your files anytime, anywhere 39 © 2008 Nokia

Games – N-Gage game experience Discover Try & buy Play Share 40 © 2008 Nokia

Mail on Ovi – Free email for consumers An integrated Ovi.com experience with web access in February 2009 yourname@ovi.com

Personal email made easy – Nokia Messaging Over 1000 ISPs supported Easy set up 42 © 2008 Nokia

Ovi is open 43 © 2008 Nokia

Ovi offers people complete solutions 44 © 2008 Nokia

Summary

Context is the foundation for services CONTEXT 46 © 2008 Nokia 46 © 2008 Nokia

Nokia offers people complete experiences 47 © 2008 Nokia

Thank you! 48 © 2008 Nokia

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