Nokia 6210 Street Activation

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Information about Nokia 6210 Street Activation

Published on December 10, 2008

Author: navajobbdo

Source: slideshare.net

Nokia 6210 Street

Briefing Find a brand activation idea that builds awareness around the Nokia 6210 Navigator

Central idea Street Activation: Let the 6210 facilitate your daily life The idea was to let the people experience the devices The devices were available in an incubator and also in the hands of the hostesses

Central idea Contest Netherlands & Belgium: « Do you know the shortest way to …? » People were encouraged to go to the nearest Nokia store and participate to the pinpoint contest in store Prizes: city trip for 2 (Netherlands) Nokia 6210 devices (Belgium)

Results Animation: good & easy way to explain the possibilities of the Nokia 6210 Contest: excellent traffic builder, stores were well located Full visibility in the streets & in store

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