Noise for the nose - Prask Sutton

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Information about Noise for the nose - Prask Sutton
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Published on May 28, 2014

Author: ies-uk

Source: slideshare.net

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Prask Sutton - Advertising and Marketing Multi sensory specialist. Speaks at the IAQM Odour Launch

Noise for the Nose The prevalence of olfactory marketing and why smell doesn’t always equal sell Prask Sutton, 76msma

Mercedes S-Class

Smell = Sell

Smell = Sell In a study by The New York Times, 81% of consumers showed a preference for products they could smell as well as see. Tamar Charry, N.Y. Times News Service, “Marketers Hope to Win Customers by a Nose with Use of Scented Ads.” The Oklahoma City Journal Record (July 11th, 1996)

Non-Scents

The future of scent marketing

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