NOA - Framing China's Olympic Games

50 %
50 %
Information about NOA - Framing China's Olympic Games
Education

Published on November 7, 2008

Author: ana_adi

Source: slideshare.net

Description

Delivered at the National Olympic Academy meeting in London, UK in March 2008.

Framing China’s Olympic Games Public Relations, International Media and the Online Public by Ana Adi

Contents Context Channel 4 - Unreported World Traditional vs. New Media “ China’s Olympic Lie” Framing theory Framing China’s Olympic Games

Context

Channel 4 - Unreported World

Traditional vs. New Media

“ China’s Olympic Lie”

Framing theory

Framing China’s Olympic Games

Context Olympic media research gaps Beijing 2008 Accredited vs. Non-accredited media Local vs. International media Online or Offline?

Olympic media research gaps

Beijing 2008

Accredited vs. Non-accredited media

Local vs. International media

Online or Offline?

Channel 4 - Unreported World Channel of the Year (2006) Profit doubled in 2005 Demographics: YAYA, early adopter, posh, active Dispatches - “China’s Stolen Children” “ China Rising” (2007) “ Mao’s Children” (1989) “ The Tank Man” (1989) Unreported World - foreign affairs series

Channel of the Year (2006)

Profit doubled in 2005

Demographics: YAYA, early adopter, posh, active

Dispatches - “China’s Stolen Children”

“ China Rising” (2007)

“ Mao’s Children” (1989)

“ The Tank Man” (1989)

Unreported World - foreign affairs series

China’s Olympic Lie Uploads: 3 (2 on YouTube and 1 on Veoh.com) Total views: 114.082 Total comments: 199

Uploads: 3 (2 on YouTube and 1 on Veoh.com)

Total views: 114.082

Total comments: 199

Traditional vs. New Media Technology has created major behavior and lifestyle changes “ When news happens it’s common for the first photographs not to be sent via news wire, but posted to a Flickr site.” (Newsweek, April 3, 2006) Beijing 2008: High-Tech Olympics How should we study the Olympic media? answer: increasingly, through new media coverage, but for now, through its convergence

Technology has created major behavior and lifestyle changes

“ When news happens it’s common for the first photographs not to be sent via news wire, but posted to a Flickr site.” (Newsweek, April 3, 2006)

Beijing 2008: High-Tech Olympics

How should we study the Olympic media?

answer: increasingly, through new media coverage, but for now, through its convergence

China’s Olympic Lie Key Words : Olympics; Beijing; authorities; petitioners; human rights; Metaphors: Oxymoron: illegal jail ran by the state Translator as traitor for helping the UK film crew Beijing as end point Exemplars: China’s successful bid (2001) China’s preparations for the upcoming Olympic Games (2008) Catch phrases: the crime is to complain about abuses Unhappy petitioners are bad for business mosaic of extraordinary and tragic stories Depictions: Olympic Games as an indirect reason for injustice Olympic Games as a show off

Key Words :

Olympics; Beijing; authorities; petitioners; human rights;

Metaphors:

Oxymoron: illegal jail ran by the state

Translator as traitor for helping the UK film crew

Beijing as end point

Exemplars:

China’s successful bid (2001)

China’s preparations for the upcoming Olympic Games (2008)

Catch phrases:

the crime is to complain about abuses

Unhappy petitioners are bad for business

mosaic of extraordinary and tragic stories

Depictions:

Olympic Games as an indirect reason for injustice

Olympic Games as a show off

China’s Olympic Lie Two groups: Chinese authorities vs. Chinese petitioners One reporter: fighter for freedom and justice Ideology frames: completely aligned with the dominant ideology Function frames: defining problems: Olympic Games identifying causes: injustice frame making moral judgments: anti-communist suggesting remedies: implied not stated

Two groups: Chinese authorities vs. Chinese petitioners

One reporter: fighter for freedom and justice

Ideology frames: completely aligned with the dominant ideology

Function frames:

defining problems: Olympic Games

identifying causes: injustice frame

making moral judgments: anti-communist

suggesting remedies: implied not stated

Framing theory - a definition “ To frame is to select some aspects of a perceived reality and make them more salient in a communicating text, in such a way as to promote a particular problem definition, causal interpretation, moral evaluation and/or treatment recommendation for the item described” (Entman, 1993)

Framing research ideal “ Framing research examines how frames are sponsored by political actors, how journalists employ frames in the construction of news stories, how these stories articulate frames, and how audience members interpret these frames.” (Carragee & Roefs, 2004)

“ Framing research examines how frames are sponsored by political actors, how journalists employ frames in the construction of news stories, how these stories articulate frames, and how audience members interpret these frames.”

(Carragee & Roefs, 2004)

Framing theory - advantages Analyze frames as: macro- and micro-concepts Study framing: strategy of constructing and processing news characteristic of the discourse itself

Analyze frames as:

macro- and

micro-concepts

Study framing:

strategy of constructing and processing news

characteristic of the discourse itself

Framing China’s Olympic Games RQ1. How do international human rights advocacy groups frame China’s human rights? RQ.2. How do Chinese authorities frame China’s human rights? RQ.3. How do international online news outlets employ the frames sponsored by human rights advocacy groups? RQ. 4. How do international online news outlets employ the frames sponsored by human rights advocacy groups? RQ.5. How do the stories published on the websites of international mainstream media articulate these frames?

RQ1. How do international human rights advocacy groups frame China’s human rights?

RQ.2. How do Chinese authorities frame China’s human rights?

RQ.3. How do international online news outlets employ the frames sponsored by human rights advocacy groups?

RQ. 4. How do international online news outlets employ the frames sponsored by human rights advocacy groups?

RQ.5. How do the stories published on the websites of international mainstream media articulate these frames?

Framing China’s Olympic Games RQ.6. On the same issue, how much weight do major news outlets put on information from Chinese authorities and international organizations when framing the news? RQ. 7. As an issue evolves, do this balance of news sources change? RQ.8. Does the Olympic event change the way major news outlets frame/report on human rights issues? RQ.9. Are viewers able to depict these frames? RQ.10. If so, how do they interpret them? RQ11. Do viewers concentrate on a frame? If yes, which?

RQ.6. On the same issue, how much weight do major news outlets put on information from Chinese authorities and international organizations when framing the news?

RQ. 7. As an issue evolves, do this balance of news sources change?

RQ.8. Does the Olympic event change the way major news outlets frame/report on human rights issues?

RQ.9. Are viewers able to depict these frames?

RQ.10. If so, how do they interpret them?

RQ11. Do viewers concentrate on a frame? If yes, which?

Methodology & Sampling Qualitative assessment of frames Quantitative content analysis Variables: ideology & function frames Advocacy groups: Amnesty International Human Rights Watch Chinese authorities: BOCOG BIMC UK media: Guardian Unlimited Daily Telegraph BBC US media: The New York Times Chicago Tribune CNN The online public

Qualitative assessment of frames

Quantitative content analysis

Variables: ideology & function frames

Advocacy groups:

Amnesty International

Human Rights Watch

Chinese authorities:

BOCOG

BIMC

UK media:

Guardian Unlimited

Daily Telegraph

BBC

US media:

The New York Times

Chicago Tribune

CNN

The online public

"Western powers started talking about human rights after they had profited enough from colonialism. If China doesn't get the resources to meet the demands of domestic development, which western power will take responsibility of our lives? I therefore support our government to fight for what we need in Africa. Western countries cast blame on us because they failed to get the oil and most western people are misled by the media and think bad things about China. How many of them indeed know that Beijing is in China and are interested to learn about China as Chinese people learn about the West?"
 Rebuild China Source: Channel4.com

Q & A Thank you! Acknowledgments : Dr Andy Miah John Robertson

Add a comment

Related presentations

Related pages

Olympics | Olympic Games, Medals, Results, News | IOC

Official website of the Olympic Games Find all past and future Olympics Youth Olympics sports athletes medals results IOC news photos videos.
Read more

Noa | LinkedIn

View 9294 Noa posts, presentations, experts, and more. Get the professional knowledge you need on LinkedIn. LinkedIn Home What is LinkedIn? Join Today
Read more

American Noah Lyles wins 200m in Youth Olympics ...

... The 2nd Youth Olympic Games, Noah Lyles wins the ... China, The 2nd Youth Olympic Games, ... Champ Boys 200m Final Heat 2 Noah Lyles ...
Read more

China 2008 - A free Sports Game - Games at Miniclip.com ...

China 2008. 0 4 / 5 based on 7263 reviews ... Play Games at Miniclip.com. Home; iPhone Games; Android Games; Blog; Games for Your Website; Submit a Game ...
Read more

2008 Summer Olympics - Wikipedia, the free encyclopedia

The 2008 Summer Olympic Games, ... A variety of concerns over the Games, or China's hosting of the Games, had been expressed by various entities, ...
Read more

[News] High school sprinters Noah and Josephus ... | Veooz 360

... they would run in the 2016 Olympics in Brazil. Today, Noah ... China to Set up "China House ... such a "house" since the 2004 Olympic Games, ...
Read more

Olympic Sports Schedule, News, and Results - Olympic Games ...

Olympic sport and Summer and Winter Olympics coverage on ESPN ... Los Angeles was among the four cities bidding for the 2024 Games ... Roberto Machado Noa ...
Read more