Published on July 29, 2008
Paul Adams Google MEX 2008
Life is different. No computers. Research is hard.
Life in emerging markets is very different from what we know and understand.
Chaos. Organic structures.
Adaptations. Shortcuts. Workarounds.
One of the biggest opportunities is that most of these people have never used a computer.
USA 304 71 India 1133 5 China 1326 16 %
One of the biggest challenges is that is that doing research to understand people in these markets is hard.
Photo credit: www.flickr.com/photos/numstead/483006337/
The impact of scale.
Paul Adams Google MEX 2008 [email_address]
This presentation from 2008 by Paul Adams is a good reminder of what designing for emerging markets is about. Chaos. Adaptions. Workarounds.
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