No-Fail Strategies for Fan and Follower Acquisition

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Information about No-Fail Strategies for Fan and Follower Acquisition
Business & Mgmt

Published on October 17, 2011

Author: littlefieldbranding

Source: slideshare.net

//NO-FAIL STRATEGIES FORFAN AND FOLLOWER ACQUISITION MASTERMINDS

//STRONG WELCOME TABS MASTERMINDS

// STRONG WELCOME TABS MASTERMINDS

// STRONG WELCOME TABS MASTERMINDS

// TELLYOUR CUSTOMERS MASTERMINDS

// TELL YOUR CUSTOMERS – ON PROPERTY forget modesty ce • Include vanity URL Embra on everything bragging Join us on facebook at facebook.com/BoomtownNewOrleans Must be 21. ©2011 Pinnacle Entertainment, Inc. All rights reserved.BTNO-10515-Facebook_poster.indd 1 3/15/11 6:22 PM MASTERMINDS

// TELL YOUR CUSTOMERS – ON PROPERTY • Include vanity URL on everything • Signage MASTERMINDS

// TELL YOUR CUSTOMERS – ON PROPERTY • Include vanity URL on everything • Signage • Marquee graphics MASTERMINDS

// TELL YOUR CUSTOMERS – ON DATABASE • Email blast MASTERMINDS

// TELL YOUR CUSTOMERS – ON DATABASE JUMP ON THE FANWAGON for your chance to win big! • Email blast • Direct mail MASTERMINDS

//TELL YOUR CUSTOMERS – MASS MARKET • Web graphic MASTERMINDS

//TELL YOUR CUSTOMERS – MASS MARKET Entertainment. It happens here. Lee Greenwood ______________________ Job #: GS-12793 Client: Gold Strike Title: Oct. Combo Ent Ad FRI., nOv. 11 • 9 P.M. Publication: Memphis Flyer Millennium Theatre Color: 4/c Trim: 9.35 x 12.4 24 95 Bleed: 0 $ (plus tax) ______________________ Date: 9/22/11 • Web graphic SAT., nOv. 26 • 8 P.M. Millennium Theatre $ 29 95 (plus tax) • Print ads EnTERTAInMEnT Gabby Johnson Trigger Proof Oct. 6 - 8 Oct. 12 - 15 • Wed. 9 P.M. - 1 A.M. Thu. - Sat. 9 P.M. - 2:30 A.M. Thu. - Sat. 9 P.M. - 2:30 A.M. I’m Melody, your Ambassador of Fun. Chat with me for inside access to everything Gold Strike. facebook.com/GoldStrikeTunica twitter.com/GSTunica | For tickets, call 888.747.7711 or visit goldstrike.com Winning. It happens here. Tickets based on availability. Schedule subject to change. ©2011 MGM Resorts International.™ All rights reserved. Gambling problem? Call 1.888.777.9696 GS-12793_9.35x12.4_Oct_Memphis_ComboAd.indd 1 9/22/11 2:34 PM MASTERMINDS

//TELL YOUR CUSTOMERS – MASS MARKET EnTERTAInMEnT Entertainment. It happens here. Gabby Johnson Trigger Proof Lee Greenwood Oct. 6 - 8 Oct. 12 - 15 • Wed. 9 P.M. - 1 A.M. ______________________ Job #: GS-12793 Thu. - Sat. 9 P.M. - 2:30 A.M. 9 P.M. • Email blast Thu. - Sat. 9 P.M. - 2:30 A.M. Client: Gold Strike Title: Oct. Combo Ent Ad FRI., nOv. 11 • Publication: Memphis Flyer Millennium Theatre Color: 4/c Trim: 9.35 x 12.4 24 95 Bleed: 0 $ (plus tax) ______________________ Date: 9/22/11 I’m Melody, your Ambassador of Fun. Chat with • Direct mail me for inside access to everything Gold Strike. facebook.com/GoldStrikeTunica twitter.com/GSTunica SAT., nOv. 26 • 8 P.M. Millennium Theatre $ 95 29 | For tickets, call 888.747.7711 or visit goldstrike.com (plus tax) • Winning. Web graphic here It happens . Tickets based on availability. Schedule subject to change. ©2011 MGM Resorts International.™ All rights reserved. Gambling problem? Call 1.888.777.9696 EnTERTAInMEnT • Print ads GS-12793_9.35x12.4_Oct_Memphis_ComboAd.indd 1 9/22/11 2:34 PM Gabby Johnson Trigger Proof Oct. 6 - 8 Oct. 12 - 15 • Wed. 9 P.M. - 1 A.M. Thu. - Sat. 9 P.M. - 2:30 A.M. Thu. - Sat. 9 P.M. - 2:30 A.M. I’m Melody, your Ambassador of Fun. Chat with me for inside access to everything Gold Strike. facebook.com/GoldStrikeTunica twitter.com/GSTunica | For tickets, call 888.747.7711 or visit goldstrike.com Winning. It happens here. Tickets based on availability. Schedule subject to change. ©2011 MGM Resorts International.™ All rights reserved. Gambling problem? Call 1.888.777.9696 GS-12793_9.35x12.4_Oct_Memphis_ComboAd.indd 1 9/22/11 2:34 PM MASTERMINDS

GET YOUR CUSTOMERS TO // TELL OTHERS MASTERMINDS

//GET NOTICED• Optimize for Edge Rank MASTERMINDS

//GET NOTICED • Optimize for Edge Rank• Familiarity • Videos• Photos • Links MASTERMINDS

//GET NOTICED• Optimize for Edge Rank MASTERMINDS

// GET THEM TALKING • Ask questions MASTERMINDS

// GET THEM TALKING • Get them involvedWe’re giving our fans the power ... Check out our slot poll and letus know which game you would like to see! - 2 minutes ago MASTERMINDS

// GET THEM TALKING • Get them involved MASTERMINDS

// GET THEM TALKING • Get them involved MASTERMINDS

// UTILIZE FACEBOOK’S FEATURES • Sharing button MASTERMINDS

// UTILIZE FACEBOOK’S FEATURES • Tagging friends MASTERMINDS

GIVE THEM AN// INCENTIVE MASTERMINDS

// GIVE AWAY PRIZES • Standard giveaway MASTERMINDS

// GIVE AWAY PRIZES • Standard giveaway MASTERMINDS

// GIVE AWAY PRIZES• Points-based giveaway • More entries for social action MASTERMINDS

// GIVE AWAY PRIZES• User-generated content MASTERMINDS

// GIVE AWAY PRIZES • Tiered giveaway MASTERMINDS

// GIVE AWAY PRIZES • Tiered giveaway MASTERMINDS

// GIVE AWAY PRIZES• Leverage Entertainers MASTERMINDS

// GIVE AWAY PRIZES• Leverage Entertainers MASTERMINDS

// FACEBOOK ADS MASTERMINDS

// ADVERTISING –COST OF SOCIAL MEDIA VS. OTHER MEDIUMS TV • Radio • Interactive Medium CPM CPC :30 TV $9 — :60 Radio $11 — Traditional Online $2.50 $3.70 Facebook Ads $0.57 $1.08 MASTERMINDS

// WHAT THEY LOOK LIKE • Title MASTERMINDS

// WHAT THEY LOOK LIKE • Title • Body Copy MASTERMINDS

// WHAT THEY LOOK LIKE • Title • Body Copy • Image MASTERMINDS

// WHAT THEY LOOK LIKE • Title • Body Copy • Image • Social Endorsement MASTERMINDS

// TARGETING• Location, Language, Education and Work• Age, Gender, Birthday and Relationship Status• Likes and Interests• Friends of Connections• Connections MASTERMINDS

// TARGETING MASTERMINDS

// TARGETING MASTERMINDS

// TWITTER MASTERMINDS

//RETWEET AND WIN MASTERMINDS

//SECRET PASSWORD MASTERMINDS

//NO-FAIL STRATEGIES FORFAN AND FOLLOWER ACQUISITION MASTERMINDS

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