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Nmd feeding humjmingbird

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Information about Nmd feeding humjmingbird

Published on February 18, 2014

Author: gwagnon

Source: slideshare.net

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Feeding The Hummingbird

Gary Wagnon NinjaMarketingDojo.com

What is Ninja Marketing? Ninja Marketing is not just website A Ninja is a master of not just one design, SEO or social media, but all discipline, but many. three together. Ninja Marketing teaches a customized A Ninja adapts to every situation. Approach that is specially designed to fit the business’s needs Ninja Marketing is about improving search engine ranking, increasing traffic to your website and converting more browsers into buyers.

A Balanced Online Marketing Approach • Web Site Design • Search Engine Optimization • Social Media Without all 3 in balance, your online marketing plan will not be as strong.

Search Engine Optimization SEO SEO is the practice of making web sites compatible with the search engine algorithms. SEO elements include: On Page Optimization – Header/Images/HTML format Content Site Popularity (Links) Social Signals Local Search & Reviews

Old School SEO Things that don’t work now today Lots of links everywhere Article Marketing Guest Blogging

The State of SEO Today • Inbound Links Have Less Value • Quantity Links vs Quality Links • Quality Content Reigns Supreme

Google Hummingbird

Google Hummingbird How Google Hummingbird effects search today? • New Search Engine Algorithm • Match the meaning of search query • Mobile Device Driven

Local Search

Local Search

So How Do You Capitalize on This Mega-Trend?

Tip #1 Create Content that responds to what you customer may be asking Make Sure Your Website Has: FAQs How To’s Should Ask Questions If Your Customers Are Asking For It – Your Website Better Say It

Hummingbird Strategies Industry/Business Updates Eliminate using shorthand & abbreviated phrases. Stick to Natural Language

Formula For A Successful Online Marketing Presence

Strong Optimized Website No Template Built Sites Like Godaddy, 1 & 1, Wix Optimize Images for size and keyword Check site for valid links and content Avoid pages of duplicate or low quality content.

Tip #2 Build A Verified Profile “Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance.” Google Executive Chairman Eric Schmidt

Building Your Verified Presence Social Media Profiles – Be on all the big dogs Quantify Social Events – The number of tweets, shares, likes & +1s a piece of content you authored generates Frequency of Social Events – How often your content generates social activities (shares, tweets, +1s, etc.) Publisher Credibility – Sites with bad reputations can actually harm your efforts

Tip #3 Quality Content Blog or complete Web site – Google Loves WP Google + - The Quickest Route to Ranking Attributes credit to the originator of content and passes the benefit on to their web site

Google + Authorship Step 1 – Create/Activate Google + Account Make Sure You Add A Professional Picture

Google + Authorship Step 2 – Connect to Blog Step 3 – Link to Google + Profile

Tip #4 Think Outside Your Site Think topics rather than keywords What questions does the page answer? What synonyms can be used? Optimize for multiple keywords on same page Make every piece of content stand on it’s own Repurpose content from older blogs with links

Tip #5 – BBB (Better Be Blogging) Blogs – The Source for Fresh Content Fresh Content for Search Engines – Google Rewards Relevant Content Increases Opportunity to Rank for Keyword Phrases – the more posts you create, the more chances you have Positions Yourself as the Expert Improves Your Trust Level – 32% of online consumers trust a stranger’s opinion on blogs more than branded advertisements.

Blog Frequency Matters Consistency improves your brands credibility. Sporadic blogging might reflect a sporadic attitude in other business elements Create a regular schedule and maintain it Positions Yourself as the Expert Increases credibility with Google & increases AuthorRank. As rank improves, blogs chance of making page 1 are higher.

Editorial Calendar • Schedule Content By Major Topics • Create Sub-Topics • Schedule Content for Social Media • Determine Best Time To Post

Synergy Between Social and Search Social Signals have more impact on search Increase engagement on Twitter can improve search ranking Google +is a must Make it easy to share your content

Tip #6 Engaged Social Media

Synergy Between Social and Search Social Signals have more impact on search Increase engagement on Twitter can improve search ranking Google +is a must Make it easy to share your content

Another Facebook Change Post from pages don’t show up as often (if any) in Timelines Embedding Links into posts instead of sharing content is disappearing BOTTOM LINE – If no one engages with your content, your social media is useless.

7 Tips To Gain FB Reach • • • • • • • Focus on Engagement Analyze Why Fans Click the Like Button Avoid overusing strong calls to action Avoid Using Memes Analyze Outbound links to determine which source is most well received Increase Post Frequency Test different times of day for different types of content.

Tip #7 Gotta Have Google+

Gotta Have Google+ Replacing link popularity as an important ranking factor Instantly notifies Google you have new content Links your content back to your website

Influencing a Google Search Target Your Potential Customer/Clients and add to Google Circles When they add you back, the visibility of your content is greatly increased.

Tip #8 Google + Business Page

Google + Business Page Manage Reviews Double Your Content’s Exposure – Share Personally and to Business Page Connect to YouTube Channel

Tip #9 Local Search

Local Search Citations from High Authority Directories and Web Sites Reviews – Google +, Yahoo Local, Bing Local, Yelp Mobile Databases like Axciom, InfoUSA, Apple Maps, Localeze

Tip #10 Video Adds Value The average user spends 88% more time on a website with video. Video attracts 2 to 3 times as many monthly visitors, doubles their time spent on the site and has a 157% increase in organic traffic from search. Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.

Video The average user spends 88% more time on a website with video. Video attracts 2 to 3 times as many monthly visitors, doubles their time spent on the site and has a 157% increase in organic traffic from search. Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.

Easily Embedded Into A Website or Blog Indexed by Google Video Script indexes keywords in search Optimized videos can show up high in search results

Ninja Marketing Dojo Webinar Based Training Master the Basics and Build Upon Those Skills Covering Everything Online Marketing Including Strategies & Tricks to Use Efficiently & Effectively: •Google +Local •LinkedIn •Email Marketing •Keyword Research •YouTube •Article Marketing •Google + •Twitter •Public Relations •Facebook •Tools •Community Sites •Blogs •Content Marketing

www.ninjamarketingdojo.com Become a Master of Online Marketing •Improve Search Engine Ranking •Increase Traffic To Your Website •Convert More Browsers Into Buyers Live Class, Streaming Video or Video Recording Fridays 1:30 – 3:30 Fronimos Greek Restaurant 3242 E. Speedway (Speedway/Country Club) Guests $25 / Members $75 per month (4 classes)

800biz Online Marketing • • • • Website Design Search Engine Optimization Social Media Marketing Social Media Coaching – Group, One on One or Online www.800biz.com

Buying Decision

Are Your Using Social Media Effectively????

Identifying Communication Channels

Identifying Communication Channels FACEBOOK TWITTER LINKEDIN •Relationships •Short MicroBlogs •Business/Executives •Social •Breaking News •Groups are the key •Sharing Pics, Videos •Sharing Pics, Videos •Recommendations •Tagging, Commenting •Retweeting •Jobs Hunting GOOGLE + PINTEREST •Direct Line to Google •Pictures/Videos •Techies - Males •Women •Posting Blog Content •Pinning •+1s •InfoGraphs, Food/Fashion

Buying Decision Components • • • • • • Website Blog Social Media Articles Email Marketing Press Releases

Websites – The Anchor The Essential Message Your Brand Message and Vision The Problem You Solve, WIIFM The Educational Message Definition of Your Services/Products Your Credibility & Reliability Call To Action

Blog – The Educator

Blog – The Educator • Experts are Attractors • Experts are Givers • Experts are Empathizers

Blog – The Educator • What Big Problem You Solve? • What Do They Need? • What One Word Describes Your Brand? Why? • What is Your Vision? What Outcome Do You Consistently Want To Deliver?

Top Social Media Mistakes • Selling • Failing to Engage • Posting Content that doesn’t encourage engagement Failing to Monitor Activity • • • Inconsistency Using the easy channel instead of the right channel

Facebook is a good place to advertise. Facebook is a good place to sell. NOT!!

Relationship Building IS ABOUT Personal Branding Referral Source Lead Generation

Personal Page vs Business Page

Facebook Personal Pages •It’s about personal engagement •Share information others will find interesting & they will engage •Start “selling” on your personal page and they will leave •Develop the “know & trust” factor •Referring is much easier with higher visibility and name recognition. Your FB Personal Page is like a party – relax and get to know people.

Facebook Business Page •No Limit To Page Likers No Mutual Friend Requirement •Analytics Available •Custom Apps Available •Minimal Privacy Controls •Can Schedule Status Updates

Posting To Business vs Personal Page Personal Pages Business Pages •Insights into your personality •Insights Into Company •What’s important to you •Tips & Tricks •What’s inspirational to you •General Interest and Education Ideas •Tips & Tricks •NO SALES •Industry Education •Recognition & Referrals (use wisely) •General Interest •Limited Sales Messages

The Key Is… ENGAGEMENT!

0.5% IN ANY GIVEN WEEK, LESS THAN 0.5% OF FACEBOOK FANS ENGAGE WITH THE BRAND THEY ARE FANS OF. - MARKETING SCIENCE http://marketingscience.info/assets/documents/275/Facebook_fans_A_fan_for_li fe.pdf

What displays in the News Feed is the result of the EdgeRank algorithm which selects what Facebook thinks you will find the most engaging. So - the question is, “How do I get my posts in the News Feed?” That is where EdgeRank comes in!

Affinity The more time you spend talking & interacting with Profiles & Pages on Facebook, your affinity for those will be stronger.

Weight Weight is the level of interaction a piece of content gets.

Time Decay Over time a post’s relevance decays, making it less important and pushing it down the News Feed

Growing Follower      Ask Friends Website & Blog Links Contests, Special Discounts, Drawings Ask for Shares Email Signature, Business Card Link  Make it easy for people to share  Make sure your page has something of value

5 Tips to Increase Engagement      Post content that generates a response Post great pictures Fill In The __________ Click Like If You Think, Love, Believe ___ Post content audience is passionate about

Building Your Brand With Twitter

Twitter

Twitter 15% of Internet Users Ages 18 – 29 – 26% Largest Group Race 28% Blacks Average Income Under $30K – 19% No High School 22% Urban 19%

Top 7 Ways to Use Twitter • Building Buzz about product, service, website launches or events • Generate Traffic for website or Blog • Lead Generation • Keyword Research • Track what people are saying about you business • Get noticed by industry leaders • Brand awareness

Twitter – Getting Noticed • Tweet 1 or 2 Value Messages Per Day • Tweet between 9 am – 3 pm • The goal is not to have 2000 followers. The goal is to have 200 valuable, relevant messages that are retweetable.

Facebook with a Shirt and Tie Professionals, Executives, Entrepreneurs 100 million members Executives from all Fortune 500 companies are LinkedIn Members

Using LinkedIn • • • • • • Target industries you want to reach Get connected through your friends Answers Questions and become an expert Use groups to build your social capital Find jobs/employees Recommend people you do business with or trust

Where To Begin The Social Media Plan • Identify Your Target Audience – Demographics, Likes, Interests • • • • Pick the Appropriate Channel(s) Design Your Message Monitor and Engage Most Importantly – Be Genuine and Provide Value

Where To Begin The Social Media Plan • Identify Your Target Audience – Demographics, Likes, Interests • • • • Pick the Appropriate Channel(s) Design Your Message Monitor and Engage Most Importantly – Be Genuine and Provide Value

Ninja Marketing Dojo Webinar Based Training Master the Basics and Build Upon Those Skills Covering Everything Online Marketing Including Strategies & Tricks to Use Efficiently & Effectively: •Google +Local •LinkedIn •Email Marketing •Keyword Research •YouTube •Article Marketing •Google + •Twitter •Public Relations •Facebook •Tools •Community Sites •Blogs •Content Marketing

www.ninjamarketingdojo.com Become a Master of Online Marketing •Improve Search Engine Ranking •Increase Traffic To Your Website •Convert More Browsers Into Buyers Live Class, Streaming Video or Video Recording Fridays 1:30 – 3:30 Fronimos Greek Restaurant 3242 E. Speedway (Speedway/Country Club) Guests $25 / Members $50 per month (4 classes)

800biz Online Marketing • • • • Website Design Search Engine Optimization Social Media Marketing Social Media Coaching – Group, One on One or Online www.800biz.com

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1.Feeding The Hummingbird 2. Gary Wagnon NinjaMarketingDojo.com 3. What is Ninja Marketing? Ninja Marketing is not just website A Ninja is a master of not ...
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