NLBM Sponsorship Proposal 9 1 09

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Information about NLBM Sponsorship Proposal 9 1 09

Published on March 12, 2008

Author: Megane


Slide1:  In Memory of John “Buck” O’Neil 1911 - 2006 Chairman Of The Negro Leagues Baseball Museum & Champion for Players of the Negro Baseball Leagues “Their Legacy Plays On”:  “Their Legacy Plays On” Discover the “Shades of Greatness Introduction:  Introduction Most American sports fans are familiar with the heroic story of Jackie Robinson for breaking the color barrier in Major League Baseball. In his 10 seasons with the Brooklyn Dodgers this remarkable star was named Rookie of the Year, stole home plate 19 electrifying times, and helped lead his team to 6 pennants and a World Series Championship. Jackie was ultimately elected to the Baseball Hall of Fame. However, there’s another story of “greatness” which equally deserves to be seen and heard by everyone. This story quietly resides near 18th Street and Vine in Kansas City, Missouri at the Negro Leagues Baseball Museum. It is a story of achievement and contribution by groups of individuals that left their mark on America’s history forever. It’s the story of the Negro Baseball Leagues, which flourished between 1920 and 1948, and was the first in baseball to bring together in the United States Hispanic baseball players from across Mexico and South America. Imagine during this period: A Negro Baseball League with African American and Hispanic ball players, with skills equal to or better than Major League Ball payers; Crowds of 35,000 or more regularly came to watch teams play; A league in which baseball was played under night lights, more than five years ahead of its counterpart, Major Leagues Baseball; All Star games at Chicago’s old Comiskey Park, that drew greater attendance than that of Major League Baseball; A league without gender barriers since women played along side of men; Cities with Negro League teams flourishing economically; and League from which 18 players gained selection into baseball’s Hall of Fame in Cooperstown, New York Introduction:  Introduction Baseball greats such as Jackie Robinson and Roy Campanela (Brooklyn Dodgers), Hank Aaron (Atlanta Braves), Willie Mays (New York and San Francisco Giants) Satchel Paige (Cleveland Indians) and Ernie Banks (Chicago Cubs) were among many ball players that began their careers in the Negro Baseball League. These are some of our transition players and will, likewise, be featured in the new Negro Leagues Baseball Museum mobile exhibit. Included, in part, amongst the Negro Leagues Hall of Famers were Josh Gibson, the “Babe Ruth of the Negro Leagues,” Walter (Buck) Leonard, with nine consecutive Negro League championships, Martin Dihigo (a national institution in his native Cuba), James (Cool Papa) Bell, widely considered the fastest player ever to play baseball, Minnie Minoso of the New York Cubans, Cleveland Indians and Chicago White Sox, and Larry Doby of the Cleveland Indians. Between 1920 and 1933 two prominent Negro baseball leagues existed, the Negro National League and the Eastern Colored League, before falling to financial difficulties. In 1933 a new National Negro League was chartered and in 1937 the Negro American Leagues came into existence. During their existence the Negro Leagues played 11 World Series (1924-27, 1942-48) with more than 22 professional teams, such as the New York Cubans, Kansas City Monarchs, Pittsburgh Crawfords, Philadelphia Stars, Brooklyn Royal Giants, Cleveland Buckeyes and Chicago Leland Giants, to name but a few. Today a wonderful opportunity exists for spreading the history and accomplishments of the Negro Baseball Leagues. A mobile exhibition featuring an abbreviated composition of the Negro Leagues Baseball Museum in Kansas City is tentatively scheduled for introduction to the nation during the second quarter of 2007, either in New York City or Los Angeles, to take advantage of the large media outlets. Program Objectives:  Program Objectives Create awareness of Negro Leagues Baseball as a major contributor to our American heritage and generate publicity for the Negro Leagues Baseball Museum in Kansas City Encourage contributions to the museum’s programs for scholarships, grants, and support of diversity training. Recognize past and present members of the Negro Leagues with guest appearances. Promote NLBM Educational Programs and elevate the museum’s annual “Legacy Awards” presentations. Provide sponsors with a high profile multicultural event to enhance their customer base and corporate image, an opportunity to generate positive word-of-mouth advertising. Assist corporate sponsors in increasing awareness and sales of their products and services among African American, Hispanic, Asian and general market consumers. Provide sponsors an opportunity to conduct sampling, market research programs, etc. Provide consumers an opportunity to experience the personality of their favorite and new brands as a strategy for increasing sales and customer satisfaction. Program Summary:  Program Summary The gentlemen’s agreement which banded Black and Hispanic baseball players from playing Major League Baseball for more than six decades, ended in 1947 when Jackie Robinson was signed by Walter O’Malley of the Brooklyn Dodgers to play second base. Robinson, who played for the Kansas City Monarchs of the Negro National League, was the first Black baseball player of modern times to break the color barrier. Larry Doby, who signed with the Cleveland Indians, soon followed. The rest is modern baseball history. History WAS made in 1947, but it truly BEGAN in 1920 when visionary Rube Foster, a player, manager, owner and commissioner, came up with the idea for the Negro Leagues. Foster is considered one of baseball’s greatest Renaissance men. However, that history ended in 1960 when, with four remaining teams, the Negro Leagues quietly closed their doors. The Negro Leagues rose from the ashes of segregation to become one of the most significant chapters of American history. America benefited tremendously from the sacrifice, the fortitude and the perseverance demonstrated by the men and women who simply wanted to play baseball for the love of the game. The Negro Leagues, in addition to producing many outstanding ball players, 18 of which thus far have been inducted into the baseball Hall of Fame in Cooperstown, NY, also set the stage for the entry of Latin American baseball players into the Major Leagues. Baseball players from Mexico, South America, Cuba, Puerto Rico and the Caribbean regularly played with Negro League teams. Some teams were even made-up entirely of Latin ball players, such as the New York Cubans. A very close bond developed between the Negro Leagues and the countries from which Latin baseball players came to the United States to play ball. During this period many African American players regularly played winter baseball in those countries. Some of the more notable ones to play were Oscar Charleston, Satchel Paige and Josh Gibson. The most versatile player ever to play the game of baseball was Martin Dihigo who was a national institution in his native Cuba. He played 12 years with the Negro Leagues, playing with the New York Cubans and Cuban Stars. Dihigo was eventually inducted into the National Baseball Hall of Fame. The Negro Leagues Baseball Museum in Kansas City, MO has, for quite some time, has wanted to take this story of “greatness” to the American public, but in a way in which people from all walks of life can experience, first-hand, what contributions Negro Leagues baseball made to this country and to the game of baseball. Program Summary:  Program Summary The Museum is now planning to produce a mobile exhibit that will feature many of the museum’s highlights. The mobile exhibit will be state-of-the art, with the latest in Audio-Visual technology, 35 Negro Leagues Baseball payers and executives that have been inducted into the National Baseball Hall of Fame in Cooperstown, New York, will be featured inside the mobile exhibit in state-of-the art display techniques. Unique sound devices will enable visitors to hear a short biography of each player. There will also be kiosks strategically located inside trailer from which additional information can be obtained about teams, cities, players, and additional facts related to this period in our country’s history. In addition to appearances at Minor League baseball parks, during the first of a three year period the mobile exhibit will travel to appearances at special Multicultural events and festivals, participate in Black History Month activities, and be available to appear at special events hosted by various Hispanic and Asian organizations (such as the U.S. Hispanic Chamber of Commerce, The National Council of La Raza, LULAC, etc.), African American organizations (such as the Urban League, the National Association for the Advancement of Colored People, the Congressional Black Caucus, the Tom Joyner Sky Show, etc.) and community-based programs. The exhibit will also take part in as many special educational school projects as possible. Corporate sponsors will be permitted to schedule special appearances of the mobile exhibit at a variety of programs such as: sales meetings, grand openings, new product introductions, sampling programs, market research sites, and other sporting events they sponsor or promote (such as golf, tennis, basketball, soccer and football). Where and when possible, surviving members from teams which played in the Negro Leagues, will make appearances for autograph signings and photo opportunities. Similarly, when and if possible, players such as Hank Aaron, Willie Mays, Billie Williams, Monte Irvin, Joe Black and Jim “Mudcat” Gant, Manny Mota, Juan Marichal, and Orlando Cepeda to name a few, will also make local appearances at the exhibit. During the first year the NLBM is estimating that approximately 165 million people will be informed about, see, hear, read about, or visit the mobile exhibit as a result of the public relations support program that will promote the exhibit. The museum is also estimating that an audience of 36-million African-Americans, 38 million Hispanics and 11 million Asians will, likewise, relate to this exhibit. The project will be backed by a very extensive public relations campaign, targeted at gaining maximum exposure for sponsors. It is estimated that the public relations programs will generate $5-10 million in print, radio, Internet, Outdoor, as well as cable and network TV coverage. This is a rare opportunity to support a project that will help relive a time in a chapter of our American heritage when life as a Black baseball player was not very kind, but where people of strong wills, both Black and Hispanic, men and women, distinguished themselves far beyond anyone imagination. More about this story of greatness is found in accompanying pages. Mobile Exhibits Designs:  Mobile Exhibits Designs The new Negro Leagues Baseball Museum Mobile Exhibit will be a one-of-a-kind in the United States, exposing a true piece of American heritage and baseball history. Only within recent years did America come to learn about the contributions made to major league baseball by individuals and teams that played in the Negro Leagues. The mobile exhibit will be state-of-the art, with the latest in Audio-Visual technology, Hispanic baseball visuals, facts and statistics. An inflatable pitching and batting venue will also accompany the mobile exhibit, along with a 50’ diameter pavilion inside of which will be other displays relating to event sponsors. The mobile is designed in such a way as to allow for the addition of live performances immediately outside the trailer with seating under a covered shelter. Performances will be conducted by “Theatre for Young America” with songs and performances relating to Negro Leagues Baseball, along with a host of other surprises. 35 players executives from the Negro Leagues elected to the National Baseball Hall of Fame in Cooperstown, New York, will be displayed, with audio highlights of each individual’s career. One-of-a-kind artifacts will be displayed, and will be accompanied by a museum spokesperson to whom visitors can ask questions about the Negro Leagues, the players, and the cities which hosted Negro Leagues teams. Package all this up in a custom-built trailer with vivid baseball graphics and you have quite an educational and informative show. The following sketches are included of the Negro Leagues Baseball Museum Mobile Exhibit. Suggested 2008-2009 Tour Schedule:  Suggested 2008-2009 Tour Schedule Anaheim, CA Arlington, TX Baltimore, MD Boston, MA Chicago, IL Cleveland, OH Detroit, MI Kansas City, Mo St. Paul/Minneapolis New York, NY Oakland, CA Seattle, WA Tampa, FL Toronto, Canada Atlanta, GA Chicago, IL Cincinnati, OH Denver, CO Houston, TX Los Angeles, CA Miami, FL Milwaukee, WI Montreal, Canada Philadelphia, PA Phoenix, AZ Pittsburgh, PA San Diego, CA San Francisco, CA St. Louis, MO Atlanta, GA Atlantic City Baltimore, MD Birmingham, AL Brooklyn, NY Chattanooga, TN Chicago, IL Cleveland, OH Detroit, MI Indianapolis, IN Kansas City, MO Memphis, TN Newark, NJ New York City, NY Philadelphia, PA Pittsburgh, PA St. Louis, MO Special Events will be planned for each city that had a Negro League baseball team African American Festivals & Events AL Championship Playoffs Asian Festival & Events Black History Month Special Events Hispanic Festival & Events NL Championship Playoffs World Series Sponsor Special Event Request American League Baseball Cities National League Baseball Cities Host Cities (which had Negro League Baseball Teams) Other Events Media/PR Campaign:  Media/PR Campaign The tour will include a combination of national and local broadcast outlets such as morning shows, business broadcasts, sports news and late night shows. Regional market coverage (priority given to markets the mobile museum would visit) would be executed through a satellite media tour. Depending upon the market the tour is executed from from, local print coverage, an Associated Press story and radio interviews would also be included. Kicking off the tour with a New York or Los Angeles or Kansas City based media tour featuring a spokesperson and the mobile museum. Goal will be to create targeted pitches and generate deep stories based on each outlet’s genre and target audience. Long-lead pitching to generate coverage in travel magazines, regional publications, lifestyle and sports periodicals. PR campaign will drive “buzz” in each market through local morning shows (broadcast and radio), feature coverage in local newspapers and evening news coverage of the vehicles. To support this effort B-Rolls will be designed to show the mobile museum by highlighting earlier events in the schedule. Strong on-site media coverage tied with the events the mobile museum is visiting. Market-by-market pitching would be executed in advance of the mobile museum’s arrival in each market. Sponsor Benefits:  Sponsor Benefits Since the participation of sponsors is a key component for the success of the Negro Leagues Baseball Museum Mobile Exhibit, every effort will be made to insure that each sponsor has a rewarding experience and achieves it business objectives. Sponsor Benefits:  Sponsor Benefits 1. Access To The Fastest Growing Consumer Groups (Growth in Population & Purchasing Power) This program provides an excellent opportunity for sponsors to increase their consumer franchise and customer base, especially among the fastest growing consumer segment, multicultural consumers. The population of multicultural consumers is growing much faster than the general market. The African American population estimated at over 38 million, is expected to grow 23% by 2015 to 40.6 million consumers. The Hispanic population grew 5 times the U.S. population rate of growth. With 39 million consumers in 2004 the Hispanic population is larger than the population of Canada, In 2004, the Asian population is at 11 million By 2020, 1/3 of America will be made up of African American and Hispanic consumers. By 2050, 50% of America will be made up of ethnic groups (African-Americans, Hispanic Americans, Asian Americans, Native Americans, and immigrants from Latin America, the Caribbean, and the Pacific Rim). At the same time, White consumers as a percentage of the total US population are expected to decline from 73.6% to less than 50% by 2050. Sponsor Benefits:  Sponsor Benefits Minority spending power continues to grow. Today, the combined consumer spending power of African Americans, Hispanic Americans, and Asian Americans is approximately $1 trillion – comprising a gross domestic product equal to the sixth largest economy in the world. Since a much smaller percentage of minority consumers (except for Asian Americans) invest in the stock market, compared to the general market, their purchasing power has not been adversely affected as much as the general market with declines in stock prices. In fact, in many case their spending power has increased as a result of price reductions and the introduction of 0% financing offers in the marketplace. Therefore, minority consumers are very desirable customers. (Sources: Market Segment Research; Population Report, Middle Series, 1996, U.S. Census, U.S. Bureau of Labor Statistics, Selig Center for Economic Growth, Hispanic Opinion Tracker 2001) Based on a January 4, 1999 article in Advertising Age, “Funding multicultural marketing is no longer a feel good option for marketers, but a necessity for companies that want to be in business 20 years from now.” Sponsor Benefits:  Sponsor Benefits 2. The Traveling Exhibit Will Visit Markets That Represent 70% of the Hispanic and African American Population and 50% of the Asian Community. The top 10 U.S. Hispanic Markets represent nearly 60% of the Hispanic market 2/3 of Asians live in 10 states and 50% live within 3 metropolitan areas The top 15 markets by African American population reach 50% of African American consumers. The vast majority of these cities already have a Major League Baseball team; therefore, they will be a tour stop. 3. The Naming Rights Sponsor Will Have the Right to Help “name” the NLBM Mobile Exhibition Tour 4. Key Sponsors Will Help Determine The Tour Schedule and Travel Route (Subject to approval by MLB, the NLBM and announced game dates) Sponsor request for special event appearances of the mobile exhibit will be prioritized based on sponsorship level. 5. $5-10 Million of Incremental Media Coverage (Print, radio, Internet, Outdoor, as well as cable and network TV) is estimated as a result of the public relations campaign to support this tour. Sponsor Benefits:  Sponsor Benefits 6. Category Exclusivity for Each Sponsorship Level Only one sponsor from a given industry or product category will be permitted at each sponsorship level. 7. Large Crowds of Consumers Will Visit the Exhibit Scheduling the exhibit to tie-in with regularly scheduled game days for Major League Baseball will insure large crowds of consumers to visit the exhibit and participate in the interactive games and displays. 8. Hosting VIP Customers & Recognition of Top Performers Key corporate sponsors will be provided a VIP stadium tour of the local ballpark for their dignitaries, top customers and top performers Stadium sky boxes will be available for use (subject to availability) Invitations to VIP events (MLB All-Star Game, MLB National League Playoffs, MLB American League Playoffs, MLB World Series, NLBM Legacy Awards) Press conferences Team/Media Day Use of the Pavilion for a sponsor reception Sponsor Benefits:  Sponsor Benefits 9. Highly Visible Logo and Company Name Placements Company name and logo will appear on stadium scoreboards at each game, based on sponsorship level Company logo and name in all press kits and press releases Key sponsor will be included in all B-roll produced and distributed to the media Sponsors will be included in all exhibit pamphlets/brochures produced Key sponsors will be invited to participate in scheduled press conferences 10. Photo Opportunities With Past and Current Day Baseball Heroes Sponsors will be provided photo opportunities with surviving heroes that played in the Negro Leagues and with modern day Hall of Famers that will appear during the exhibit The NLBM is a treasure throve of history. The mobile exhibit has been designed to reflect key elements of the NLBM. As seen through its designs, the mobile exhibit will highlight teams, leagues, cities, players, owners, artifacts, and important elements. And what does all this mean? Perhaps the most attention-getting, most media focused mobile exhibit of its kind anywhere. And what’s in it for sponsors? Opportunity! Annual Sponsorship Costs:  Annual Sponsorship Costs The Negro Leagues Baseball Museum Mobile Exhibit, as described hereinabove, is planned as a three year program. Year 1 sponsors will have “the right of first refusal” on the second and third years. NAMING RIGHTS SPONSOR CO- SPONSORS (Each) LEGACY SPONSORS Four (Each) $3,197,340 $1,598,670 $799,335 $2,147,000 $1,073,500 $536,750 $2,147,000 $1,073,500 $536,750 Year 1 Year 2 Year 3 Audience Potential:  Audience Potential Sponsors who become a part of the NLBM Mobile Exhibit program have an opportunity during the first year of the program to reach an estimated audience potential of 165,000,000, (of the 240 million U. S. population) based upon the “totals” from the following categories: Audience totals from American League Cities Audience totals from National Leagues Cities Audience totals from Negro League baseball cities Estimated weekly attendance at the NLBM Mobile Exhibit and Baseball Park. Black History Month events/other special events Hispanic events, such as Cinco de Mayo On-the-road visual impressions Awareness from print, radio, Internet, and outdoor, as well as cable and network TV Similar audience potentials will be available throughout each of the two remaining years of the initial 3-year schedule. Sponsors with specific interests in multicultural marketing will have the ability to reach both Black and Hispanic target audiences. The potential African-American audience is approximately 36 million. The potential Hispanic audience is 38 million. The potential Asian audience is 11 million. Audience Potential:  Audience Potential ESTIMATED WEEKLY MOBILE EXHIBIT ATTENDANCE Because of the planned and aggressive 18 month media campaign surrounding initial introduction of the NLBM Mobile Exhibit and Baseball Park it is estimated that between 300,000 - 375,000 individuals from across the country are expected to visit the exhibit and ball park. This estimate is conservative, but in line with attendance figures from other popular Fairs and Special Events held in the United States. Event days per week = 3 Event Weeks = 50 Daily Attendance = 2,500 Total annual attendance = 375,000 AFRICAN-AMERICAN/HISPANIC/ASIAN SPECIAL EVENTS Special Events tied to Black History Month and other ethnic and multicultural events have been on the increase, in number of events and attendees, from all walks of life. The NLBM Mobile Exhibit is certain to be a participant in 2008, and beyond. African-American Special Events/Festivals = 130,000 Hispanic Special Events/Festivals = 130,000 Asian Special Events/Festivals = 130,000 Total estimated attendance = 390,000 Audience Potential:  Audience Potential ON-THE-ROAD VISUAL IMPRESSIONS According to studies conducted by the American Transportation Association, * for every 4.5 hours a “marked” vehicle is traveling on the road during the period of a year, 10 million visual impressions are generated. “Marked” vehicles traveling an additional 3.5 hours and into the night over this same period of time, will generate an additional 5-million impressions for a combined total of 15-million visual impressions. * 1989 ATA Research AUDIENCE POTENTIAL Total Audience Black Audience Hispanic Audience National League Cities 71,328,500 10,026,345 13,978,549 American League Cities 68,555,700 8,953,118 11,058,151 Negro Leagues baseball cities 78,281,000 15,005,500 11,017,364 Annual mobile exhibit attendance 375,000 60,000 61,875 African-American/Hispanic and Asian Special Events 390,000 130,000 130,000 On-the-road visual impressions 15,000,000 2,400,000 2,475,000 Total Potential Audiences 233,930,000 36,574,966 38,820,939 Legacy Awards:  Legacy Awards On November 16, 2000, when more than 200 Negro League legends gathered in historic Kansas City for a reunion, and for the first presentation of Legacy Awards, presented by NLBM to major league baseball players and executives who best typify the award in whose honor it is given. The award, now given annually, is also given to non-baseball individuals, from both the corporate and private sectors, in recognition for outstanding support of NLBM and efforts to promote cultural diversity. The awards are as follows: Legacy Award Presented to: James “Cool Papa” Bell Award Stolen Base Leader, AL and NL The Oscar Charleston Award “Most Valuable Player” AL and NL The Satchel Paige Award “Pitcher Of The Year” Al and NL The Josh Gibson Award “Home Run Leader” AL and NL The Buck Leonard Award “Batting Champion” AL and NL The Rube Foster Award “Executive Of The Year” AL and NL The C. I Taylor Award “Manager Of The Year” AL and NL The Jackie Robinson/Larry Doby Award “Rookie Of The Year” AL and NL The Buck O’Neil Award “Outstanding support of NLBM & efforts to promote cultural diversity” The NLBM Legacy Awards are as highly regarded as those awards presented by Major League Baseball for outstanding achievements by players, managers and executives of both the American and National Leagues. Current Educational Programs:  Current Educational Programs Educating children has been a primary goal of the NLBM ever since it opened its doors to the public in 1990. It continues as a never-ending priority. Currently the museum’s educational focus is on three programs: Project Retrace; Project Reading Around The Bases; and Project Story Telling. Project Retrace encourages children to recreate what they’ve just been taught, or what they’ve just experienced, using art form to communicate their knowledge and understanding. Project Reading Around The Bases involves children interacting with celebrities. Athletes, or other high-profile individuals, read to children and talk with them about culture and cultural differences......maintaining a vigil on the enforcement of literacy. The project also supplies books and other reading materials to children. Project Story Telling has children listening to the voices of experience. People of varying backgrounds talk about both fictional and real life stories, again, with the focus on learning and literacy. The NLBM Mobile Exhibit will do likewise, as it visits with schools throughout the country. The exhibit trailer will be equipped with a bi-directional satellite and other state-of-the-art electronic equipment, enabling classes to be taught on location from distant places, such as the NLBM, other museums with distant learning programs, and from colleges and universities, both in the U.S. and abroad. Real-time television programs can also be received and transmitted from the exhibit sites. Considering the historical nature of the NLBM Mobile Exhibit , combined with its educational programs in place, and off-site learning programs which will be instituted, the NLBM mobile exhibition promises to be THE mobile event at which children and adults of all ages get to discover the shades of greatness................get to discover the legacy. John “Buck” O’Neil Negro Leagues Education & Research Center:  John “Buck” O’Neil Negro Leagues Education & Research Center Said John “Buck” O’Neil, Chairman of the Negro Leagues Baseball Museum, “it is important that our children understand the struggles that other have endured to help America become a great country. They need to be constantly reminded of yesterday in order to fully appreciate the world we live in today. With this knowledge, we empower them to meet the challenges of tomorrow.” Slide40:  Where The Negro Baseball Leagues Were Born

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