nitin'sppt

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Published on July 16, 2009

Author: nitinkumarchoudhary

Source: authorstream.com

Presentation On : Parle Agro Presentation On BCG MATRIX : 2 BCG MATRIX PRODUCT MIX : PRODUCT MIX BISCUITS BEVERAGE CONFECTIONARI Parle-g Frooti Poppins Krackjack Appy Melody Monaco Bailley Mango bite Hide&seek Appy fizz Kismi Toffee Product life cycle : Product life cycle INTRODUCTORY GROWTH MATURITY DECLINE BREAD & CAKES FROOTI PARLE-G APPY .HIDE&SEEK SEGMENTATION : SEGMENTATION DEMOGRAPHIC AGE: 5-15 YEARS INCOME: LOW- MEDIUM EDUCATION : ALL CITIES: TIER-1,2,3 NEED ANALYSIS : NEED ANALYSIS - COMPETITION IN THIS SEGMENT IS LESS - MARKET IS SUITABLE FOR THIS PRODUCT - HUGE OPPORTUNITIES IN THIS SEGMENT - DUE TO PARLE REPUTATION IN THE MARKET TARGETING : TARGETING MAKE POPULAR AMONG YOUTH. INCREASE EXPORT. INCREASE MARKET SHARE. EXPAND IN RURAL MARKET. MAINTAIN ITS POSITION IN THE MARTKET. POSITIONING : POSITIONING PRICE AMUL BRITANIA PARLE QUALITY MARKET STRATEGY : MARKET STRATEGY CONCENTRATE ON RURAL MARKET. DESIGN OF PACKAGING . CREAT INTREST AMONG KIDS &YOUTH. EXPAND ITS MARKETING IN EVERY SECTION OF SOCIETY. 9 Thank You : Thank You

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