Nita Rollins presents The Open Imperative to Texas Interactive Marketing Associations

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Information about Nita Rollins presents The Open Imperative to Texas Interactive Marketing...

Published on August 14, 2008

Author: iCitizen2008

Source: slideshare.net

Description

Futurist and author Nita Rollins explores how radical business imperative emerges from these forces and how you and your business have to open up to consumer involvement in your brand’s messages and offerings. Learn about both the risk and immense rewards of doing so, and how to set a framework to become O.P.E.N. – On-demand, Personal, Engaging and Networked.

The Open Imperative Opening Your Brand to the iCitizenry Austin, Houston, Dallas/Fort Worth Dr. Nita Rollins Interactive Marketing Associations Futurist RI:Lab

SLOWNESS Questing Eco-Everything NICHE CONSUMERISM Geek Chic Metaphoria CARTOCRACY ZEITGEISTING Data Visualization HAPPINOMICS WE-COMMERCE Mashionality OPENNESS Self-Casting Self- Urban Nomadism

S T The OPEN Macrotrend E P E

WORLDVIEW OF A CLOSED BRAND Targets Consumers Monologue Awareness Push Guarded Communications Created by Marketers Brand Management

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