Published on February 18, 2014
Feeding The Hummingbird
Gary Wagnon NinjaMarketingDojo.com
What is Ninja Marketing? Ninja Marketing is not just website A Ninja is a master of not just one design, SEO or social media, but all discipline, but many. three together. Ninja Marketing teaches a customized A Ninja adapts to every situation. Approach that is specially designed to fit the business’s needs Ninja Marketing is about improving search engine ranking, increasing traffic to your website and converting more browsers into buyers.
A Balanced Online Marketing Approach • Web Site Design • Search Engine Optimization • Social Media Without all 3 in balance, your online marketing plan will not be as strong.
Search Engine Optimization SEO SEO is the practice of making web sites compatible with the search engine algorithms. SEO elements include: On Page Optimization – Header/Images/HTML format Content Site Popularity (Links) Social Signals Local Search & Reviews
Old School SEO Things that don’t work now today Lots of links everywhere Article Marketing Guest Blogging
The State of SEO Today • Inbound Links Have Less Value • Quantity Links vs Quality Links • Quality Content Reigns Supreme
Google Hummingbird How Google Hummingbird effects search today? • New Search Engine Algorithm • Match the meaning of search query • Mobile Device Driven
Hummingbird Strategies Create Content that responds to what you customer may be asking Make Sure Your Website Has: FAQs How To’s Should Ask Questions If Your Customers Are Asking For It – Your Website Better Say It
Hummingbird Strategies Industry/Business Updates Eliminate using shorthand & abbreviated phrases. Stick to Natural Language
Think Outside Your Site Think topics rather than keywords What questions does the page answer? What synonyms can be used? Optimize for multiple keywords on same page Make every piece of content stand on it’s own Repurpose content from older blogs with links
Formula For A Successful Online Marketing Presence
Strong Optimized Website No Template Built Sites Like Godaddy, 1 & 1, Wix Optimize Images for size and keyword Check site for valid links and content Avoid pages of duplicate or low quality content.
Quality Content Blog or complete Web site – Google Loves WP Google + - The Quickest Route to Ranking Attributes credit to the originator of content and passes the benefit on to their web site
Synergy Between Social and Search Social Signals have more impact on search Increase engagement on Twitter can improve search ranking Google +is a must Make it easy to share your content
Another Facebook Change Post from pages don’t show up as often (if any) in Timelines Embedding Links into posts instead of sharing content is disappearing BOTTOM LINE – If no one engages with your content, your social media is useless.
7 Tips To Gain FB Reach • • • • • • • Focus on Engagement Analyze Why Fans Click the Like Button Avoid overusing strong calls to action Avoid Using Memes Analyze Outbound links to determine which source is most well received Increase Post Frequency Test different times of day for different types of content.
Ninja Marketing Dojo Webinar Based Training Master the Basics and Build Upon Those Skills Covering Everything Online Marketing Including Strategies & Tricks to Use Efficiently & Effectively: •Google +Local •LinkedIn •Email Marketing •Keyword Research •YouTube •Article Marketing •Google + •Twitter •Public Relations •Facebook •Tools •Community Sites •Blogs •Content Marketing
www.ninjamarketingdojo.com Become a Master of Online Marketing •Improve Search Engine Ranking •Increase Traffic To Your Website •Convert More Browsers Into Buyers Live Class, Streaming Video or Video Recording Fridays 1:30 – 3:30 Fronimos Greek Restaurant 3242 E. Speedway (Speedway/Country Club) Guests $25 / Members $75 per month (4 classes)
800biz Online Marketing • • • • Website Design Search Engine Optimization Social Media Marketing Social Media Coaching – Group, One on One or Online www.800biz.com
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