Published on February 14, 2014
NASSCOM Session XIII-A The Digital Enterprise and the Changing Role of IT François Pereira Carrefour Multichannel IT VP & Deputy Group CIO 1
Consumerization: Customer experience is no longer linear. Our Brand Our customers Be attracted Discover Choose Buy Be satisfied Share Attract Inform / advise Drive Sell Keep loyal Involve Stores Digital Competitors Our associates 2
Consumerization: the « How To » for IT 1 customer = 1 id Track, Measure all you can, An integrated Omni Channel means omniMultichannel connected. Adopt an governance integrated governance Enabled Digital Innovation Recruit innovators, Learn, fail or succeed, but capitalize and repeat … Know all about your Customers 3 4 Be agile on project delivery. New systems & process implementation Be Agile 2 Omnicanal Driven Retailer 1 5 6 A welldesigned Architecture Add your DNA Be strong on basics. Modular and robust IT system. Add your special ingredient in this recipe … stay yourself ! 3
Transformation through Technology François Pereira Carrefour ... NILF 2014: The Digital Enterprise ... The Digital Enterprise and the Changing Role ...