NILF 2014: Reading the mind of today’s consumer: How to effectively target them: Daniel Sieberg, Author, The Digital Die

A Digital Diet for Business Managing technology in a connected world and understanding your consumer’s behavior

10% of people under 25 say: it’s OK to be interrupted during sex

90% of our media consumption happens through a screen Mobile phones & tablets account for growing amount of internet traffic Sequential usage requires that businesses enable seamless crossdevice experiences Don’t limit conversion goals to one place

LG STUDY LOOKING AT DEPENDE NCE

LG STUDY LOOKING AT DEPENDE NCE

LG STUDY LOOKING AT DEPENDE NCE

LG STUDY LOOKING AT DEPENDE NCE

1: Phone stack

2: Device-free meetings

3: No smartphone bedroom

Insomnia can cost $2,280 in lost productivity per American worker each year Screen’s blue light can interfere with sleep receptors and interrupt circadian rhythms

Love your technology … just not unconditionally!

thedigitaldietbook.com daniel.sieberg@gmail.c om +danielsieberg @siebergd