Nikki McNeil @ SeeMe7

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Information about Nikki McNeil @ SeeMe7
Presentations & Public Speaking

Published on October 3, 2014

Author: upartners



'You're way to music media' (PR and publicity for the music industry) – Nikki McNeil, Global Publicity, UK

1. You're way to music media...!

2. Overview…! • About Us! • Our Clients! • Festival PR! • Case Study: Snowbombing!

3. About Us…!

4. Our Clients…!

5. Festivals!

6. Industry Events…!

7. Artists!

8. European Festivals…!

9. Top 3 downers at UK festivals! … 1. Mud and wet weather 2. Clashing favourite bands 3. Price of food and drink Virtual Festivals Census 2011

10. Surveys and PR…! • People want to go to festivals! • Environment credentials of festivals ! • Video content – the aftermovie! • Male and female audience! • Weather!

11. What European Festivals Can Offer…! • Offer a festival and holiday experience! ! • Take place in unique locations! • Better weather than UK events! • Cheap food and drinks! ! • Tickets can often be much cheaper!

12. Targeting Media…! • Offer media press trips ! • Target media who write about other things than music, such as travel and lifestyle, as travelling abroad to a festival is an experience.! • Media like to write about alternatives to UK festivals, especially Glastonbury that are cheaper and have better weather! • Competitions to engage fans!

13. Competitons…

14. Media Coverage…

15. Media Coverage…

16. Tourist Boards…! • Tourist Boards can offer additional budget to bring media on press trips to reach a wider audience! • Must be travel aspect for coverage as well as the festival! • Tourist Boards can help arrange activities for journalists as well as visiting the festival! ! !

17. Media Coverage…

18. Case study: Snowbombing!

19. Snowbombing Plan…! • Overview! • Goals! • Target Audience! • Target media! • USPs / PR angles! • Strategies!

20. Overview…! • Big UK following and loyal customer base ! • introduce the festival to new audiences! • Europe’s largest snow and music festival - The biggest show on snow!! • Combines a winter sports holiday with a music festival. !

21. Goals…! • Grow international audience & media coverage! • Overcome challenges!

22. Target Audience! • 25 – 30 years old with high disposable income • Interested in music, travel and adventure. • Male - 55% Female - 45% • Neighbouring countries • Countries strong for electronic music

23. Target Media…!

24. USP / PR Angles…! • Unique venues! • Special events! • Combining a music festival with a luxury travel experience! • Snowbombing road trip! ! !

25. Strategies…! • Media Partnerships! • Advertising! • Press Releases! • Creative Pitches! • Press Trips! • Competitions! • Artist interviews ! • Artist mixes! • Video / digital content! • Promoting regional events! • Social Media!

26. Questions?!

27. Thanks for listening!! Nikki McNeill Global Publicity

28. Resources…! Sziget Fes*val Videos h#ps:// Tomorrowland A7ermovie h#ps:// Snowbombing h#p:// Amsterdam Dance Event h#p://­‐dance-­‐

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