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Nielsen - Global ad view pulse lite: Connection to global advertising trends - Q3 2013

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Information about Nielsen - Global ad view pulse lite: Connection to global advertising...
Business & Mgmt

Published on November 21, 2013

Author: GaldeMerkline

Source: slideshare.net

Description

Nielsen - Global ad view pulse lite: Connection to global advertising trends - Q3 2013

Marketers continue to gradually increase their global ad spending, as expenditures grew 3.5 percent in the second quarter of 2013 and 3.5 percent on a year-over-year basis for the January-June periods of 2013 and 2012. Although many marketers remain conservative with advertising budgets, those in Latin America continue to buck the norm, increasing their expenditures by 13.1 percent (to $13.5 billion) for the January-June period.
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