Published on March 16, 2014
todaysgoal Learn and leverage next generation trends to thrive in tomorrow’s multi-generation marketplace.
theagenda 1) the millennial 2) culture shifts 3) corporate shifts 4) consumer shifts
THE MILLENNIAL #1
Age Numbers iGen < 14 50+ million Millennials 14-34 80 million Gen X 35-49 51 million Boomers 50-68 76 million Builders 69-89 56 million* G.I. Generation 90+ 60 million* thegenerations
36% 18% 30% 16% Builders (’25-’45) Baby Boomers (’46-’64) Generation X (’65-’79) Millennials (’80-’99) 2014workplace
25% 75% Millennials Other Generations 2025workplace
Millennials are a critical mass of early adopters.
CULTURE SHIFTS #2
50% of bloggers are Millennials.
of Millennials have a Bachelor’s Degree making them the most educated generation in American history.63%
of Millennials (vs 29% of non- Millennials) are engaged in uploading videos, images and blog entries. 60%
of Millennials have liked more than 20 brands on Facebook. 43%
of Millennials either want to start a business or already have started one. 54%
of bloggers are Millennials. 21% of freelancers are still enrolled in a university.
of Millennials would give away personal information to get more relevant advertising. 25%
of youth play computer and video games. 97%
Millennials will insist on a more tech dependent, engagement rich, reward based, & transparent culture.
CORPORATE SHIFTS #3
of Millennials would rather be mobile than static when working. 79%
70%of Millennials might reject traditional business to work independently.
of Millennials won’t accept jobs from companies that ban social media.56%
of U.S executives will be eligible to retire in the next 5 years. 63%
of Millennials want to work for companies that reward idea generation and creativity.39%
of Millennials prefer to be rewarded or recognized for their work at least monthly.41%
of Millennials will choose workplace flexibility over pay.45%
years is the average tenure for Millennials. 2
of iGen teens hope they will have a hobby that turns into a full- time job. 76%
Millennials will demand more entrepreneurial, project-based, remote & innovative work.
CONSUMER SHIFTS #3
is the year Millennials will have the most spending power of any generation. 2018
of Millennials have already made purchases with their smartphones. 41%
60% of millennials are engaged in rating products & services.
of Millennials stay updated on brands through social networks.63%
of Millennials report that user-generated content influences what they buy. :) :( 84%
of Millennials would share information with a company if they got something in return. 51%
are more likely to buy a brand they know supports a cause. 50%
Millennials desire a mobile, social conscious, and collaborative marketplace.
maintainperspective 1) constantly converse 2) closely listen 3) consume relevant content
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references The logos used in this presentation are the property of the respective third parties. disclaimer Bazaar, 2013, http://resources.bazaarvoice.com/rs/bazaarvoice/images/ 201202_Millennials_whitepaper.pdf Boston College Center for Work & Family, CreatingTomorrow’s Leaders: the Expanding Roles of Millennials in theWorkplace, Lauren Stiller Rikleen, 2011, http://www.bc.edu/content/dam/ﬁles/centers/cwf/pdf/BCCWF%20EBS-Millennials%20FINAL.pdf Forbes, May 2012, Generation Gap How Technology Has Changed How We Talk About Work, http://www.forbes.com/sites/ciocentral/2012/05/16/generation-gap-how-technology-has-changed-how- we-talk-about-work/ MrYouth, 2013, http://www.howcoolbrandsstayhot.com/2012/01/23/meet-the-class-of-2015/] Jason Ryan Dorsey, Y-SizeYour Business: How GenY Employees Can SaveYou Money and GrowYour Business (Wiley, 2009) Jeff Fromm & Christie Garton, MarketingTo Millennials: Reach the Largest and Most Inﬂuential Generation of Consumers Ever (NewYork: Barkley Inc, 2013) Barkley, The Boston Consulting Group (BCG), and Service Management Group (SMG), 2011-2013
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