Published on November 7, 2008
NEXT GEN INTERACTION PARADIGMS: USEFUL OR NOVELTY? Prepared by: Amy Cueva – Founder and CXO 603.436.7177 May 28, 2008
My Objective Chat next gen. Introduce process. Show some samples.
What is a Next Gen Interaction Paradigm? What is a Next Gen Interaction Paradigm?
What is a Next Gen Interaction Paradigm? A notably new or uncommon approach within a given domain Quack.
Next Gen Examples: Common News Browsing
Next Gen Examples: Un-common News Browsing – Useful or Novelty? common
Next Gen Examples: Common Coffee Shopping
Next Gen Examples: Un-common Coffee Shopping - Useful or Novelty? common
Next Gen Examples: Common Shoe Shopping
Next Gen Examples: Un-common Shoe Shopping - Useful or Novelty? common
What’s the Difference? The design is nice on all. The creativity behind the interaction and the synchronization of visual design and technology is evident in the “un- “un-common” approaches.
Why Next Gen? Senior Leadership may be yearning for something different: Web 2.0 Bug. If you don’t do something different, you might die. Competitors may be dabbling. You want to create a buzz. Creativity, Innovation, and/or Experience are your brand.
Useful or Novelty? Did the innovation improve usefulness or ease of use? Did it create “stickiness”? Did it create value for the business? Did it help with viral referrals?
How is Next Gen Interactions Born? Getting to the quack. Quack. What is creativity? I define creativity is the act of turning new and imaginative ideas into reality. Creativity involves two processes: thinking, then producing. Innovation is the production or implementation of a creative idea. If you have ideas, but don't act on them, you are imaginative but not creative. Creativity is a core competency for leaders and managers and one of the best ways to set your company apart from the competition. Creativity is characterized by the ability to perceive the world in new ways, to find hidden patterns, to make connections between seemingly unrelated phenomena, and to generate solutions. Linda Naiman
Experiment in Connecting the Un-Related: And why I enjoy Next Gen Related: How’s my da lookin’? lookin’?
Experiment in Connecting the Un-Related: And why I enjoy Next Gen Related: Wow, that’s pretty.
Experiment in Connecting the Un-Related: And why I enjoy Next Gen Related: Should Microsoft shift it’s focus into life enjoyment or stick with productivity? This connection could change the way people look at business systems (in a good way). Or It could make people angry and nauseous.
Experiment in Connecting the Un-Related: And why I enjoy Next Gen Related: Design is Human Expression. Next Gen interfaces have freedom to find and exploit both random and meaningful connections a little more.
How are Next Gen IP’s Created? Suggested Process: - Business Objectives Refresher - Focus on Key Flows & Metrics - Determine Propensity for Next Gen - Cross Industry/Medium Research - User Research - Multi-Disciplinary Team Collaboration - Multiple Approaches - Narrowing & Evaluation - Sell It - Measure Success
How are Next Gen IP’s Created? Business Objectives Refresher: This [project] will be successful if… Get a strong indication of desired results from core team.
How are Next Gen IP’s Created? Focus on Key Flows & Metrics: - What flows will help meet objectives? - What user behaviors are we trying to change? - What metrics will indicate success?
How are Next Gen IP’s Created? Determine Propensity for Next Gen: Propensity Scale: In the box or miles from the box? - How will a new approach be received? - Who are your allies? Users, Design, Tech, Biz? - Plan for the risk.
How are Next Gen IP’s Created? Cross Industry/Medium Research: Go for a complete change of scenery. - In insurance? Look at shoes. - In shoes? Look at mobile. - In mobile? Go to the movies. - In movies? Go to church.
How are Next Gen IP’s Created? User Research: Determine what they want to get out of the experience. - What are users expecting? Not expecting? - My experience will be a good one if…
How are Next Gen IP’s Created? Multi Disciplinary Team Collaboration: Who will come? User Participants come prepared. Brainstorm protocol. Sketch approaches to flows. Business Design Whiteboard frenzy. Candy given for ideas. Technology
How are Next Gen IP’s Created? Multiple Approaches: Don’t put all of your creative eggs in one basket. - Explore variations inside and outside of your propensity range. - Waste little time on fidelity.
How are Next Gen IP’s Created? Narrow & Evaluate: - Narrow, then walk through. (JS) - Or walk through, then narrow. (BB)
How are Next Gen IP’s Created? Sell It (But not too much): - Words Count. - Build a Business Case. - Partner with Design. - Partner with Technology. - Cite User Research. - Start Small.
How are Next Gen IP’s Created? Measure Success: - How is the Next Gen Paradigm doing? - How can the process be improved? - Do any project scraps have potential for the future?
How are Next Gen IP’s Created? What could happen? - Your propensity scale could be wrong. Wanted -> Don’t Want [or] Didn’t Want -> Want [or or] - People could become insane with desire. - Risks & unknown factors could bubble up. - Time, budget, or technology could be unavailable. - The process could yield a small change, perhaps setting the stage for a next gen future.
Next Gen Samples: Aetna SmartSource Project Goal: Provide a central point of access to Aetna’s health management tools and information. Bubble up relevant programs and cost savings information.
Next Gen Samples: Aetna SmartSource Next Gen Propensity: High - wanted to exploit the capabilities of the technology, and were open to exploration.
Next Gen Samples: Aetna SmartSource Target Audience: Those recently diagnosed with a chronic health condition. Those preparing for surgery.
Next Gen Samples: Aetna SmartSource Key Flows: Explicit: Search and browse health information. Implicit: Become aware of topics that you didn’t “think” to search for.
Next Gen Samples: Aetna SmartSource Method: - Review of health searches - Review of info and geo map UI’s - Contextual inquiry - Different approaches - Options narrowed with the core team - Usability testing
Next Gen Samples: Aetna SmartSource Difference Inspiration: - Users need to understand the breadth and depth of information. - They need context. - Informational map could function like geographic map.
Next Gen Samples: Aetna SmartSource Surprises & Challenges: - Less web savvy users used map faster. - Map couldn’t be too large. - Text on map had to be legible.
Next Gen Samples: Aetna SmartSource Results: - Increase in health info and program views. - Good PR. - Competitive differentiation, enhanced sales story.
Next Gen Samples: Aetna SmartSource Was Next Gen Useful? “Newness factor” helped: - Win budget - Enhance sales story - PR interest - Usability issues were overcome. - Technology will be enhanced.
Next Gen Samples: Timberland Global Creative Services Portfolio Project Goal: Feature Timberland GCS work in an easy to navigate, visually compelling fashion.
Next Gen Samples: Timberland Global Creative Services Portfolio Next Gen Propensity High – This piece was to represent the department’s creative and innovative capabilities.
Next Gen Samples: Timberland Global Creative Services Portfolio Target Audience: Timberland Sr. Creative Leadership and employees
Next Gen Samples: Timberland Global Creative Services Portfolio Key Flows: - Present best work. - Select portfolio samples most relevant to the conversation. - Find past works. - Find inspiration.
Next Gen Samples: Timberland Global Creative Services Portfolio Method: - Review of Portfolio sites, Music Sites, and Timberland’s work. - Multiple approaches - Options were narrowed with the core team, and refined into storyboards.
Next Gen Samples: Timberland Global Creative Services Portfolio Difference Inspiration: - Visual display of search results. - Communication of range, depth, history and quality. - Power in numbers. - “Page-less Design”
Next Gen Samples: Timberland Global Creative Services Portfolio Surprises & Challenges: - Visual display of search results has many applications elsewhere. - Internal tools can be a “safe” place to innovate.
Next Gen Samples: Timberland Global Creative Services Portfolio Results: - Timberland’s GCS team has a piece which does their creative justice. - Users are able to use the tool with only very little interface exploration.
Next Gen Samples: Timberland Global Creative Services Portfolio Was Next Gen Useful? Yes, Next Gen was truly the only option, but couldn’t be so far out that people couldn’t intuitively use the tool.
Next Gen Samples: Autodesk Green Build Demo
Next Gen Samples: Autodesk Green Build Demo Project Goal: Demonstrate the potential for green building innovation in a futuristic fashion. Product is concept only and is not planned to be produced.
Next Gen Samples: Autodesk Green Build Demo Target Audience: - Politicians - Green architects - Press
Next Gen Samples: Autodesk Green Build Demo Key Flows: Scripted flows: - Predict a building’s energy efficiency in certain categories. - Test how the introduction of different products will effect efficiency .
Next Gen Samples: Autodesk Green Build Demo Next Gen Propensity: Off the charts - Wanted the demo to be built on a large multi touch screen the size of a whiteboard.
Next Gen Samples: Autodesk Green Build Demo Method: Multi-disciplinary team collaboration. Options narrowed with core team and refined into a storyboard.
Next Gen Samples: Autodesk Green Build Demo Difference Inspiration: Minority Report, iPhone, Mac, Mash Ups.
Next Gen Samples: Autodesk Green Build Demo Inspiration: Minority Report, iPhone, Mac, Mash Ups.
Next Gen Samples: Autodesk Green Build Demo Surprises & Challenges: - Screen res and information density. - Height of the people. - Multi-touch whiteboards and meeting software convergence will be super cool.
Next Gen Samples: Autodesk Green Build Demo Results: Standing Ovation Industry Notice
Next Gen Samples: Autodesk Green Build Demo Was Next Gen Useful? Yes. The interaction paradigm not only helped sell the idea of green building innovation, it almost became the idea itself.
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Questions? Questions, comments, war stories, and verbal tomatoes are all welcomed.
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