Newton Teaches Recruitment Marketing

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Information about Newton Teaches Recruitment Marketing

Published on July 23, 2009

Author: vedavyasa

Source: slideshare.net

Description

Marketing and Physics. The twain shall never meet ? Think not. Marketing and Physics are so intertwined with life that it is easy to apply one to the other. After all, each consumer is a marketeer. Then why not apply it to recruitment marketing.

An Apple

And a Scientist

3 Laws emerge

Newton’s Laws of Physics A body persists its state of rest or of uniform motion unless acted upon by an external unbalanced force Force equals mass times acceleration ( F  =  m a ) To every action there is an equal and opposite reaction

Where does Recruitment Marketing come in ?

Does it?

Think about it…

Law 1: A body persists its state of rest or of uniform motion unless acted upon by an external unbalanced force

Ved’s Gyaan on Recruitment Marketing: A prospective employee (or candidate) persists in a state of rest (passive candidate) or of uniform motion (job jumper) unless acted upon by a convincing employer proposition

A prospective employee (or candidate) persists in a state of rest (passive candidate) or of uniform motion (job jumper) unless acted upon by a convincing employer proposition

Law 2: Force equals mass times acceleration (F =  m a)

Result of conversion of a prospect (candidate) is dependent on the ‘force’ of recruitment proposition which equals employer offering multiplied by candidate need Ved’s Gyaan on Recruitment Marketing:

Result of conversion of a prospect (candidate) is dependent on the ‘force’ of recruitment proposition which equals employer offering multiplied by candidate need

Law 3: To every action there is an equal and opposite reaction

To every action of the recruiter (or employer) there is an equal and opposite reaction by the candidate(or prospect). Wisdom lies in trying to control or drive the reaction in a desirable manner. Ved’s Gyaan on Recruitment Marketing:

To every action of the recruiter (or employer) there is an equal and opposite reaction by the candidate(or prospect).

Wisdom lies in trying to control or drive the reaction in a desirable manner.

Candidates and Prospects are individual minds which do not follow any rules other than needs and aspirations being met by offering Ved’s Gyaan on Recruitment Marketing:

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