newsletters

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Information about newsletters
Product-Training-Manuals

Published on October 5, 2007

Author: Mentor

Source: authorstream.com

Chapter Newsletters!:  Chapter Newsletters! Tom’s Ten Tips for Newsletter Excellence:  Tom’s Ten Tips for Newsletter Excellence news education writing splash layout editing timeliness topical events readability :  news education writing splash layout editing timeliness topical events readability N news E education W writing S splash L layout E editing T timeliness T topical E events R readability :  N news E education W writing S splash L layout E editing T timeliness T topical E events R readability News:  News A good newsletter should provide an informational service to chapter members about APICS and Resource Management. That is, the newsletter should provide new information. Educational:  Educational This is one of the newsletters primary purposes Future happenings must be included Writing:  Writing Headlines should be in present tense Articles should have good leads Writing should be lively and concise Splash:  Splash Add a little humor Add a special piece of art Add a letter to the editor column Layout:  Layout Should have APICS logo with tag Line Should have chapter name A word about the front page Should have compatible type faces Related material should be packaged Editing:  Editing Spelling Punctuation Grammar Typo’s Timeliness:  Timeliness Establish a timeline Be a pain Timeline Example:  Timeline Example Notify Date: 10-26-2003 To TAC Date: 11-05-2003 To Printer Date: 11-19-2003 Mailing Date: 12-10-2003 Meeting Date: 01-16-2004 Topical:  Topical Should have a president’s or officer’s column BOD news should be included Current meeting information is a must Events:  Events Be sure to have a Calendar of Events! Readability:  Readability Reproduction should be sharp and clear A word about color Related material should be packaged Type size should be no smaller than 9 point Should be ample white space One Copy of Your Newsletter Please! Send to: Tom Cooney, CPIM, CIRM 1921 Laurel Creek Drive Troy, OH 45373:  One Copy of Your Newsletter Please! Send to: Tom Cooney, CPIM, CIRM 1921 Laurel Creek Drive Troy, OH 45373 Fit to Print:  Fit to Print www.apics.org Choose Recognition then choose Fit to Print OR Check the Appendix in the C Manual for Fit to Print information Keep Mailing Addresses Current!:  Keep Mailing Addresses Current! Even though addresses are downloaded monthly from Society, if the information is outdated, you will receive wrong addresses month after month Post a notice in each month’s newsletter asking members to update their mailing address Slide19:  Include in each month’s newsletter the e-mail address where a member can notify Society of changes of address (mbchanges@apicshq.org) Be Careful of Newsletters Sent to Places of Employment:  Be Careful of Newsletters Sent to Places of Employment Many times a company’s physical address is different from it’s mailing address If a company has a Post Office Box as an address, it must have that address on the newsletter or it won’t be delivered Slide21:  Let members know of this situation Highlight it in the monthly newsletter Send Out Your Newsletters with “Address Service Requested”:  Send Out Your Newsletters with “Address Service Requested” Post Office will return the newsletter to you and will indicate the correct address (if known) Cost is $0.75 per returned newsletter The price would pay for itself with two wrong mailings Use APICS Titles on Mailing Labels:  Use APICS Titles on Mailing Labels Your members work very hard to earn their CPIM or CIRM designations Printing them after their names demonstrates pride in certification Remember, in most chapters, the newsletter is your primary means of communication Make sure your members receive them!!!

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