News 2.0

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Information about News 2.0
Business & Mgmt

Published on March 6, 2009

Author: c.rajdeep

Source: slideshare.net

Description

Looking at emerging internet trends, as per our thinking this is the way forward for the publication and consumption of news online.

News 2.0

What is news … … politics, economics, terrorism, glamour, entertainment, scandal… everything

News is being provided to the consumer… … by an editorial to reader communication

However the web is moving towards…

Key Internet trends … Consumer impulses Voyeuristic / Exhibitionist Products Space creators are leaders Market behavior Publisher + user knowledge + interaction between all Markets are conversation

Thus main street is run by providers of platforms for creation and consumption

A news provider thus now needs to… Move from Singularity to Multiplicity of news reportage and discussion

From only editorial content to editorial + wisdom of the crowd content

News 2.0 is thus a movement from a one to many to a collaborative format

The News 2.0 cycle of collaboration … Editorial generated content User generated content User profile Journalist’s profile Editorial the arbitrator Murketing user News 2.0

Start point of the cycle of collaboration… Editorial generated content User generated content User profile Journalist’s profile Facebook Twitter Blogs IM Forwards Reportage (eagle’s view) Agenda setting Fixed sources Citizen Journalism (ant’s eye view) Real time news Multiple facets of the same story Free Syndicated source Fluid agenda Interaction between them provides credibility to both Canonized content Branded perspective Editorial the arbitrator Murketing user News 2.0

Facebook

Twitter

Blogs

IM

Forwards

Reportage (eagle’s view)

Agenda setting

Fixed sources

Citizen Journalism (ant’s eye view)

Real time news

Multiple facets of the same story

Free Syndicated source

Fluid agenda

Canonized content

Branded perspective

Interaction between the writer and the reader … Editorial generated content User generated content User profile Journalist’s profile Facebook Twitter Blogs IM Forwards Reportage (eagle’s view) Agenda setting Fixed sources Citizen Journalism (ant’s eye view) Real time news Multiple facets of the same story Free Syndicated source Fluid agenda Interaction between them provides credibility to both Canonized content Branded perspective Editorial the arbitrator Murketing user News 2.0

Facebook

Twitter

Blogs

IM

Forwards

Reportage (eagle’s view)

Agenda setting

Fixed sources

Citizen Journalism (ant’s eye view)

Real time news

Multiple facets of the same story

Free Syndicated source

Fluid agenda

Canonized content

Branded perspective

The reader contributes to the party… Editorial generated content User generated content User profile Journalist’s profile Facebook Twitter Blogs IM Forwards Reportage (eagle’s view) Agenda setting Fixed sources Citizen Journalism (ant’s eye view) Real time news Multiple facets of the same story Free Syndicated source Fluid agenda Aggregation from the web Interaction between them provides credibility to both Canonized content Branded perspective Editorial the arbitrator Murketing user News 2.0

Facebook

Twitter

Blogs

IM

Forwards

Reportage (eagle’s view)

Agenda setting

Fixed sources

Citizen Journalism (ant’s eye view)

Real time news

Multiple facets of the same story

Free Syndicated source

Fluid agenda

Aggregation from the web

Canonized content

Branded perspective

Editorial provides the learned point of view … Editorial generated content User generated content User profile Journalist’s profile Editorial the arbitrator Murketing user Canonized content Branded perspective Reportage (eagle’s view) Agenda setting Fixed sources Citizen Journalism (ant’s eye view) Real time news Multiple facets of the same story Free Syndicated source Fluid agenda Aggregation from the web Interaction between them provides credibility to both Facebook Twitter Blogs IM Forwards News 2.0

Canonized content

Branded perspective

Reportage (eagle’s view)

Agenda setting

Fixed sources

Citizen Journalism (ant’s eye view)

Real time news

Multiple facets of the same story

Free Syndicated source

Fluid agenda

Aggregation from the web

Facebook

Twitter

Blogs

IM

Forwards

Consumer becomes the marketer … Editorial generated content User generated content User profile Journalist’s profile Editorial the arbitrator Murketing user Canonized content Branded perspective Reportage (eagle’s view) Agenda setting Fixed sources Citizen Journalism (ant’s eye view) Real time news Multiple facets of the same story Free Syndicated source Fluid agenda Aggregation from the web Interaction between them provides credibility to both Facebook Twitter Blogs IM Forwards News 2.0

Canonized content

Branded perspective

Reportage (eagle’s view)

Agenda setting

Fixed sources

Citizen Journalism (ant’s eye view)

Real time news

Multiple facets of the same story

Free Syndicated source

Fluid agenda

Aggregation from the web

Facebook

Twitter

Blogs

IM

Forwards

The News 2.0 cauldron … Editorial generated content User generated content User profile Journalist’s profile Editorial the arbitrator Murketing user Canonized content Branded perspective Reportage (eagle’s view) Agenda setting Fixed sources Citizen Journalism (ant’s eye view) Real time news Multiple facets of the same story Free syndicated source Fluid agenda Aggregation from the web Interaction between them provides credibility to both Facebook Twitter Blogs Instant Messenger Forwards News 2.0 Single window for everything on one subject

Canonized content

Branded perspective

Reportage (eagle’s view)

Agenda setting

Fixed sources

Citizen Journalism (ant’s eye view)

Real time news

Multiple facets of the same story

Free syndicated source

Fluid agenda

Aggregation from the web

Facebook

Twitter

Blogs

Instant Messenger

Forwards

A typical story page would thus look like… Lead Story Comments on the story Uploader’s details Related Publisher (self) Video stories Comments to the editor & his response Twitter feeds on the story Tag cloud Related – Aggregated stories Related – User Story uploads Related Publisher (self) stories Response Links/stories Related Aggregated Video Related Publisher’s (self) Photo stories Related Aggregated Photo Related – User Video uploads Related – User Photo uploads

Cogito ergo sum Arvind Joshi [email_address] New media cowboys Lassoing for consumer insights Ride for hotklix.com Deepa Chaudhary [email_address] Rajdeep Chatterjee [email_address]

Arvind Joshi

[email_address]

New media cowboys

Lassoing for consumer insights

Ride for hotklix.com

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