New Year's Resolution: Smarter Campaigns-Better Results

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Information about New Year's Resolution: Smarter Campaigns-Better Results

Published on January 16, 2014

Author: pardot



In these current competitive B2B markets, the marketing and sales teams who can work together successfully in campaign execution will build stronger, better and faster results for their companies. And campaign automation can help achieve this.

Join Sangram Vajre, Director of Marketing at Pardot, a company, as he helps us gain early ground in the New Year, and walks us through:

- How marketing and sales teams can use multi-channel campaign automation to establish a plan
- How to focus campaign efforts for agreed-upon results
- How to use campaign results to effectively improve and continue building on campaign successes

New Year’s Resolution Smarter Campaigns – Better Results Sangram Vajre Director of Marketing Pardot, a company @sangramvajre

Safe Harbour Safe harbour statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available., inc. assumes no obligation and does not intend to update these forward-looking statements. #PardotWebinar

Who am I and what do I do? Marketing Director #PardotWebinar Pipeline Driver? #PardotWebinar

Poll Do you currently use marketing automation? - Yes - No #PardotWebinar #PardotWebinar

Evolution of Technology #PardotWebinar #PardotWebinar

Evolution of Marketers #PardotWebinar

Evolution of Sales #PardotWebinar

Elements of a Marketing Campaign #PardotWebinar #PardotWebinar

Elements of a Marketing Campaign #PardotWebinar #PardotWebinar

Elements of a Sales Campaign #PardotWebinar #PardotWebinar

All Elements of a B2B Campaign #PardotWebinar #PardotWebinar

#PardotWebinar #PardotWebinar

#PardotWebinar #PardotWebinar

#PardotWebinar #PardotWebinar



So, how do you align sales and marketing campaigns? #PardotWebinar #PardotWebinar

1 Set a meeting with your sales counterpart on a mini-campaign #PardotWebinar #PardotWebinar

2 Find out what elements of your overall messaging can be leveraged by sales for that campaign #PardotWebinar #PardotWebinar

3 Set a mutual goal and ways to accomplish it #PardotWebinar #PardotWebinar

4 Do regular check-ins and reports to share success or improvements needed #PardotWebinar #PardotWebinar

5 Repeat it and win by collaboration #PardotWebinar #PardotWebinar

Takeaways •  Look at campaigns holistically and not in parts or individual assets •  A success campaign needs to bring both marketing and sales together •  A campaign should be continuum of things and center around your key message #PardotWebinar #PardotWebinar

Questions #PardotWebinar

Sangram Vajre Director of Marketing @sangramvajre #PardotWebinar


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