New Year, New You: Search Advertising to Capture New Year's Resolution

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Information about New Year, New You: Search Advertising to Capture New Year's Resolution

Published on December 6, 2013

Author: bingads

Source: slideshare.net

Description

The New Year rings in tremendous opportunity for search marketers – to the tune of $5.6 billion each year.1 Nearly half of Americans make New Year’s resolutions, and nearly 40% of resolutions are focused on health and wellness. Bing connects advertisers to customers when they’re actively seeking health and wellness-related information. Check out the Bing Ads insights for health and wellness industry trends as well as consumer behavior during the New Year’s season as you prepare for an outstanding 2014.

1Social Vibe, New Year’s Resolutions Study, 2013

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