New Vertical Relationships

100 %
0 %
Information about New Vertical Relationships
Business & Mgmt

Published on July 3, 2009

Author: arno75

Source: slideshare.net

Description

While relationships between customers and brands evolve. brands does not necessarily set-up new vertical relationship. The level of response of brands depends particularly on the level of overlap of their targets with influencers...

new vertical relationships a point of view by arnaudhuet july 2009 © 2009 Arnaud Huet 1

Type of relationship Customer expectations Main guideline new vertical relationships « influence the influencers » engagement brand-2-customers-2-customers vertical relationships « satisfycustomers » recognition brand-2-customers customers-2-brand horizontalrelationships « allowusers to discussfreely » involvement customers-2-customers © 2009 Arnaud Huet 2

Whilerelationshipsbetweencustomers and brands evolve. brands does not necessarilyset-up new verticalrelationship. It depends on the level of overlapof theirtargetswithinfluencers Collaborative discussions “Influencers” and target overlap High Empowered marketing New vertical relationship LEAD New vertical relationship INFLUENCE ANSWER ANALYZE Vertical marketing LISTEN Low © 2009 Arnaud Huet 3

In order to develop new vertical relationships, Brand Marketing aimatinfluencing influencers by creatingpartnershipswithsome of them. Brand Marketing Partnerships Vertical Communication, Entertainment, Brand Content… Direct influence Information, Opinion, Advice… Indirect influence Influencer Non-influencer © 2009 Arnaud Huet 4

In the future, collaborative platformsrisk to loosespontaneity and activity due to the development of behaviorsbased on return on investment. This ROI willbeconsidered as a justifiedrewardregarding the monetization of audience generated by contents posted. Bloggers Blogs  Generate value-added and trafic by contributing Propose a platform of self-expression and discussion Contribution  Monetization of audience and valuation of the model Return on investment Valuation This trend is the opportunity for Brands to attractinfluencerswithrewards and facilitate the creation of partnerships.© 2009 Arnaud Huet 5

This trend is the opportunity for Brands to attractinfluencerswithrewards and facilitate the creation of partnerships.

contact details & comments professional background arnaud huet

Add a comment

Related presentations

Canvas Prints at Affordable Prices make you smile.Visit http://www.shopcanvasprint...

30 Días en Bici en Gijón organiza un recorrido por los comercios históricos de la ...

Con el fin de conocer mejor el rol que juega internet en el proceso de compra en E...

With three established projects across the country and seven more in the pipeline,...

Retailing is not a rocket science, neither it's walk-in-the-park. In this presenta...

What is research??

What is research??

April 2, 2014

Explanatory definitions of research in depth...

Related pages

Vertical relation - definition of vertical relation by The ...

Define vertical relation. vertical relation ... Switch to new thesaurus . Noun: 1. relation ... He finds it very difficult to form lasting relationships ...
Read more

What Are the Differences Between Vertical & Horizontal in ...

What Are the Differences Between Vertical & Horizontal in ... both their companies and industries in terms of vertical and horizontal relationships.
Read more

bcg.perspectives - The New Vertical Integration

The New Vertical Integration ... The new vertical integration does not involve ownership or exclusive relationships. ... The new integration starts by ...
Read more

What Are 'Verticals' in Business? | Chron.com

The term "verticals" in business refers to a vertical market. ... New Car Search; ... What Are 'Verticals' in Business?
Read more

The Difference Between Vertical & Horizontal Business ...

There are a number of considerations, including advantages and disadvantages, to make when choosing between a vertical and horizontal business organization.
Read more

DPM - USA : Covenant Relationships are Horizontal Too

Covenant Relationships are Horizontal, Too In my talks last week, I dealt with personal relationships. I explained that these are in two directions, like ...
Read more

The Latest in Relationships | Psychology Today

Being rejected is particularly painful for people with borderline personality disorder as shown by new research on emotional ... closest relationships.
Read more