Published on March 7, 2014
New User Interfaces & Channels for the Enterprise
Covered Topics • Responsive Design for the Enterprise • Mobile Enterprise Apps • Zühlke Emerging Technology Centre
Responsive Design for the Enterprise
Why Responsive Design? Simple Answer • Get More – With Less Effort • Reduce • Answer Fragmentation of Technology Device & Platform Fragmentation for Desktop, Tablet & Mobile Applications
Why Responsive Design? More Aspects of the Value Proposition • Less different technology stacks to maintain • More focused know-how provision in IT • More cost-efficiency and less complexity due to a common denominator for core business applications • Easier integration of new platforms, devices and channels • Great UX with interactive UI design contributes to the total customer experience with your business
Adaptive User Interfaces & Experience • UI elements adjust their size, breadth and height • Flexible • Level layout of content and navigation elements of detail is adapted to available screen size
Project Reference Swisscom Responsive «Kundencenter» Desktop Mobile Tablet
Transformation to Responsive Enterprise Applications Business Case & Requirements Proof-ofConcept (PoC) Construction Kit & UX Design Iterative & Incremental Implementation
Multi- & Cross Channel Orchestration • Interact with your customers on several, physical and digital channels (multi) • Allow users to switch channels seamlessly (cross) • Be prepared to serve customers with new touchpoints and channels • Align your business processes and the organization to deliver great experiences
Innovation Infrastrcuture Mobile Cloud Big Data «Ubiquitous Cross-Channel Experience» «Infrastructure for Smooth UX Everywhere» «Intelligence to Deliver Smart Applications»
Responsive meets Mobile • Responsive design is a top strategic investment • But: don’t stop to deliver native UX for most relevant mobile use cases! • Thoughtfully consider where to plugin responsive content to your native App • Benefit both from native and responsive technology in your strategy
Properties of Enteprise Mobile Apps • Emotional • Great product display • Appealing design • Integrate smoothly with enterprise infrastructure • Automatic • Highly testing efficient UX • Reserve to scale and extend to user needs http://blogs-images.forbes.com/connieguglielmo/files/2012/09/iphone5.jpeg
App Lifecycle Model Ideation & Experience Design Application Management Agile User-centered Development
Ideation & Experience Design Bring Innovation «From Stars to Road» with Zühlke
Agile User-centered Development Mobile User Experience • Project Management with Scrum • User-centered • User Requirements Engineering Experience and Design Thinking Methodology • Prototyping • Usability for Rapid Feedback Testing • Corporate Style Guides
Project Reference Windows 8 Comparis App – Winner of «Best of Swiss App Award 2013» http://placeit.breezi.com/
Project Reference Swiss Life App (2013) http://placeit.breezi.com/
Application Management Continuous Delivery Regular Releases, Improvements & Maintenance, Consider New Devices & OS Updates
Elements of a Mobile Enterprise Strategy Mobile Business Goals Business Case Roadmap & Priorities Multi- und CrossChannel Management Use Cases, Scenarios & Hardware Platforms & Devices Mobile Application Development Plattform Mobile Style Guide & UX Design Expert Resources
Don’t Leave your Strategy to Chance Define your Strategy with Zühlke
Emerging Technologies Center
Multivariate control processes Facility Automation Connected Products Web 2.0 in Industrial Usage Semi-structured Data Microsystemtechnology Flexible Production Adaptable Hardware Flexible in Context Learning Systems Factory in the basement Heterogenous Multicores Distributed Data-Mining Multi-Media-Broadband Robotics-HMI Embedded Reality Infrastructure as Code 3D Telecommunication Continuous Delivery Deklarative Programming Lean DSL New Pogramming Cloud to Earth Grafical Programming 2.0 Haptical Interaction Multimodale HMI Augmented & Embedded Facial expression Displays Everywhere recognition Multimodal UX Programming for Endusers Usability of Programming languages
Zühlke Engineering. Empowering Innovation. Our Emerging Technologies Center is one step ahead – to make sure that future technology is ready for your business tomorrow.
ETC-Prototyp: Professionelle Anwendungssteuerung mit der Kinect New Ways of User Interaction Kinect Prototyping
New Ways of User Interaction Leap Motion Controller
New Ways of Communication NFC Showcase: Cinema Tickets • Buy a cinema ticket with Google Wallet • Check in to the movie using your NFCenabled phone
Zühlke. Empowering Ideas. Let’s talk about the Future User Interface of Your Enterprise!
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