New TLDs - Challenges and Opportunities in Europe

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Information about New TLDs - Challenges and Opportunities in Europe
Technology

Published on March 11, 2014

Author: blacknightsolutions

Source: slideshare.net

Description

Presentation on New TLDs in Europe given at the NetNod meeting in Stockholm, March 11, 2014.

with Michele Neylon

New TLDs Challenges and Opportunities In Europe Michele Neylon

Who am I? Michele Neylon - Founder / CEO Blacknight - http://mneylon.tel - @mneylon - http://michele.me/blog - Chair RrSG - Winner IIA Net Visionary 2013 - @mneylon on most other social networks ..

Topics - Current landscape - New TLDs - Opportunities - Challenges

European ccTLDs • 65.5 million domains across all extensions • 15.6 million .de • 10.6 million *.uk - 5.4 million .nl - 3.7 million .eu - 2.7 million .fr (all numbers from CENTR report) - 1.2 million .se (https://www.iis.se/english/domains/ )

ccTLD vs gTLD • National identity? – Yourshop.se – local? – Co.uk trusted AND used by UK business – Yourbusiness.com – global? • gTLD -> global business? cheaper? (depends .. ) Easier to register? Is it trusted?

Things are going to go CRAZY! (that’s just 136 extensions)

It looks more like

NOOO! What are we going to do?

Customer wants a domain

They hit your site

Limited space

500+ item dropdown?

What results do you show?

Maybe Geo IP is a solution?

Relative to the customer (an opportunity!) .se .stockholm .helsinki … .bayern .cologne .hamburg …

ccTLD vs gTLD vs New TLD? • Average business / user won’t want 20 domains • Will they switch to a new TLD? • Is the ccTLD “easy” to register? • Is there a gTLD that’s more “appropriate”?

.com is still king…

Which extension? .camera .photo .photos .photography .pics .pictures .studio

What we don’t want do Confuse the customer & our staff / partners / channel

Things we can do TLD Recommendation Engine

Context relative extensions

Other challenges…

EU Law vs US contract • EU data privacy law • ICANN’s contracts • Whois policy – .cat + .tel got it changed Regisrars vs ICANN re: data retention waiver

Questions?

Want to find me? Michele Neylon - Founder / CEO Blacknight.com - http://mneylon.tel - @mneylon - http://michele.me/blog - http://www.internetnews.me - @mneylon On most other social networks ..

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