Published on March 11, 2014
with Michele Neylon
New TLDs Challenges and Opportunities In Europe Michele Neylon
Who am I? Michele Neylon - Founder / CEO Blacknight - http://mneylon.tel - @mneylon - http://michele.me/blog - Chair RrSG - Winner IIA Net Visionary 2013 - @mneylon on most other social networks ..
Topics - Current landscape - New TLDs - Opportunities - Challenges
European ccTLDs • 65.5 million domains across all extensions • 15.6 million .de • 10.6 million *.uk - 5.4 million .nl - 3.7 million .eu - 2.7 million .fr (all numbers from CENTR report) - 1.2 million .se (https://www.iis.se/english/domains/ )
ccTLD vs gTLD • National identity? – Yourshop.se – local? – Co.uk trusted AND used by UK business – Yourbusiness.com – global? • gTLD -> global business? cheaper? (depends .. ) Easier to register? Is it trusted?
Things are going to go CRAZY! (that’s just 136 extensions)
It looks more like
NOOO! What are we going to do?
Customer wants a domain
They hit your site
500+ item dropdown?
What results do you show?
Maybe Geo IP is a solution?
Relative to the customer (an opportunity!) .se .stockholm .helsinki … .bayern .cologne .hamburg …
ccTLD vs gTLD vs New TLD? • Average business / user won’t want 20 domains • Will they switch to a new TLD? • Is the ccTLD “easy” to register? • Is there a gTLD that’s more “appropriate”?
.com is still king…
Which extension? .camera .photo .photos .photography .pics .pictures .studio
What we don’t want do Confuse the customer & our staff / partners / channel
Things we can do TLD Recommendation Engine
Context relative extensions
EU Law vs US contract • EU data privacy law • ICANN’s contracts • Whois policy – .cat + .tel got it changed Regisrars vs ICANN re: data retention waiver
Want to find me? Michele Neylon - Founder / CEO Blacknight.com - http://mneylon.tel - @mneylon - http://michele.me/blog - http://www.internetnews.me - @mneylon On most other social networks ..
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