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New TLDs - Challenges and Opportunities in Europe

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Information about New TLDs - Challenges and Opportunities in Europe
Technology

Published on March 11, 2014

Author: blacknightsolutions

Source: slideshare.net

Description

Presentation on New TLDs in Europe given at the NetNod meeting in Stockholm, March 11, 2014.
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with Michele Neylon

New TLDs Challenges and Opportunities In Europe Michele Neylon

Who am I? Michele Neylon - Founder / CEO Blacknight - http://mneylon.tel - @mneylon - http://michele.me/blog - Chair RrSG - Winner IIA Net Visionary 2013 - @mneylon on most other social networks ..

Topics - Current landscape - New TLDs - Opportunities - Challenges

European ccTLDs • 65.5 million domains across all extensions • 15.6 million .de • 10.6 million *.uk - 5.4 million .nl - 3.7 million .eu - 2.7 million .fr (all numbers from CENTR report) - 1.2 million .se (https://www.iis.se/english/domains/ )

ccTLD vs gTLD • National identity? – Yourshop.se – local? – Co.uk trusted AND used by UK business – Yourbusiness.com – global? • gTLD -> global business? cheaper? (depends .. ) Easier to register? Is it trusted?

Things are going to go CRAZY! (that’s just 136 extensions)

It looks more like

NOOO! What are we going to do?

Customer wants a domain

They hit your site

Limited space

500+ item dropdown?

What results do you show?

Maybe Geo IP is a solution?

Relative to the customer (an opportunity!) .se .stockholm .helsinki … .bayern .cologne .hamburg …

ccTLD vs gTLD vs New TLD? • Average business / user won’t want 20 domains • Will they switch to a new TLD? • Is the ccTLD “easy” to register? • Is there a gTLD that’s more “appropriate”?

.com is still king…

Which extension? .camera .photo .photos .photography .pics .pictures .studio

What we don’t want do Confuse the customer & our staff / partners / channel

Things we can do TLD Recommendation Engine

Context relative extensions

Other challenges…

EU Law vs US contract • EU data privacy law • ICANN’s contracts • Whois policy – .cat + .tel got it changed Regisrars vs ICANN re: data retention waiver

Questions?

Want to find me? Michele Neylon - Founder / CEO Blacknight.com - http://mneylon.tel - @mneylon - http://michele.me/blog - http://www.internetnews.me - @mneylon On most other social networks ..

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