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New mobile messaging opportunities

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Information about New mobile messaging opportunities

Published on July 13, 2007

Author: cflorin

Source: slideshare.net

Description

Presentation at IIR Mobile Instant Messaging Asia, 27 June 2007, Hong Kong
Diversifying Messaging Applications To Sustain Future Growth Beyond SMS: New Service Opportunities In Mobile IM
• Driving the demand for other mobile data services
• Allowing group communications with mobile and fixed terminals and richer content sharing
• Examining other forms of PC to mobile IM
• Assessing current and projected demand for messaging based m-commerce
• Examining 3G, IMS and instant messaging directions


www.iir-conferences.com/mimasia
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New messaging and communication services opportunities Claude Florin, Multimedia Marketing Manager © 2007 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice

New service opportunities : Enabling mobile communities New lifestyles New lifestyles New Infrastructure Group Richer content IMS and Web 2.0 communications sharing : video, Multitasking and social user picture, mobile and web experiences conferencing 2 HP OpenCall Instant Communication Claude - Florin - MIM Asia 2007

New lifestyles : Who are the early service adopters ? Exploration Young Ambitious Techies Adults Socials M1 S1 P2 P1 Sociables Pioneers Materialists Status M2 seekers Instant gratification Lasting benefits A1 Traditionalists Achievers 11% Status Seekers 28% 31% 19% 47% 20% 22% 22% Stability Source : C. Andersson et al., Ericsson consumer and enterprise Lab, Take Five segmentation; HP (video portal users) 3 HP OpenCall Instant Communication Claude - Florin - MIM Asia 2007

A day of the life of early adopters Three friends are looking for a place to organize a college reunion… Isabelle, an Mark, a Nick, a Achiever Pioneer Sociable 4 HP OpenCall Instant Communication Claude - Florin - MIM Asia 2007

Boost social communications He sends a picture to Mark and Isabelle 5 HP OpenCall Instant Communication Claude - Florin - MIM Asia 2007

A day of the life of early adopters … he replies with an instant message, asking for more information 6 HP OpenCall Instant Communication Claude - Florin - MIM Asia 2007

A day of the life of early adopters Nick decides to get his friends on a call. Mark is free … 7 HP OpenCall Instant Communication Claude - Florin - MIM Asia 2007

A day of the life of early adopters Nick: Nick: “I’m telling you, it’s perfect. Let me show you around.” 8 HP OpenCall Instant Communication Claude - Florin - MIM Asia 2007

A day of the life of early adopters Back at her desk, she catches up on her PC to see what she missed : Nick’s photo, Mark’s IM, their call and the video 9 HP OpenCall Instant Communication Claude - Florin - MIM Asia 2007

New services for today's lifestyles Instant messaging, voice • &video conferencing and multimedia sharing • One consistent experience • Nick, Mark and Isabelle can… − Communicate to the community or one on one − Multitask and switch services − Share with handsets and PCs Branded communities, • increase usage, cross- selling of data services 10 HP OpenCall Instant Communication Claude - Florin - MIM Asia 2007

IMS and Web 2.0 Infrastructures IMS brings … Web 2.0 brings … Framework for IP multi-media • Opening up mobile networks • • Session management control Flexibility and innovation • • Application server separated IP-Web tools : service chaining from network • Instant Instant Video Telephony Messaging Multimedia communication services Instant Instant Instant Instant Calls Group calls Gaming Video sharing 11 HP OpenCall Instant Communication Claude - Florin - MIM Asia 2007

HP OpenCall Instant Communication Service Architecture Device Content Sharing Customer Management Care XML Document & Mgt Server User Interface Provisioning OpenCall XDMS Group/Community Management IP Group Management NMS / Presence Server OSS IM Server Content Sharing Media Processing Conferencing OpenCall MRF Presence 3G Server Billing Communication Home Subscriber Control User Profile Server Management OpenCall HSS Identity Management Applications Management User Equipment IMS Service enablers 12 HP OpenCall Instant Communication Claude - Florin - MIM Asia 2007

HP OpenCall Instant Communication User clients • Rich multimedia communication • From any device • Regardless of network • Easy to use 13 HP OpenCall Instant Communication Claude - Florin - MIM Asia 2007

HP OpenCall 3G Video / MRF Architecture IT infrastructure Directory Database Authentication Greetings SQL LDAP RSA ACE HTTP Media streaming Service creation Media creation Applications Voice XML/ccXML browsers • Call flows • Text to .3gp • Menu layouts • Flash to .3g Media processing / mixing Video Messaging, Portal, Conferencing HTTP Call signaling .3pg Application server SIP/RIP SIP/RTP ISUP-ISDN/E1 Notification server 3G GW NGN 2-3G SMTP SMPP MM7 MMS e-mail SMS H.324M User Equipment 14 HP OpenCall Instant Communication Claude - Florin - MIM Asia 2007

HP OpenCall 3G Video / MRF Content sharing Share a video with friends and comment while it plays Browse personalized football clips using keywords PocketSport : Frost & Sullivan, Most innovative application of the year, May 2007, Malaysia. 15 HP OpenCall Instant Communication Claude - Florin - MIM Asia 2007

HP OpenCall 3G Video / MRF Content interaction Using a music service, Alice, a Materialist, can follow her favorite bands and get the inside scoop on special events. She watches the latest music videos from Sugababes and then shops for tickets to their upcoming concert—with the push of a button she can be sure to get the best seats. 16 HP OpenCall Instant Communication Claude - Florin - MIM Asia 2007

HP OpenCall 3G Video / MRF Service interaction Content discovery User content Music video Blogging & Sport Call completion Karaoke messaging On-line access Marketing Conference Monitoring Contact Center Advertising 17 HP OpenCall Instant Communication Claude - Florin - MIM Asia 2007

HP’s device management Service architecture Applications Handset Application Configuration Management Services Web Services Services Interface Management Subscribers / Groups Subscriber Management Devices / Capabilities Device Management Administration Packages / Settings Reporting Logs, Events, History Configuration Web Services OTA SMS / IP OMA SMS 2-3G protocols protocol Gateway services Devices Network 18 HP OpenCall Instant Communication Claude - Florin - MIM Asia 2007

Web service chaining Combine multiple Instant messaging XDMS Buddy list Video streaming Service control Conferencing SMS, MMS individual Network services Presence Location services to deliver a user experience Web Services Customization of service chaining Web service Context Service logic Repository Register delivery platform Service Orchestration Control Interface Device Phone PDA PC Set-top 19 HP OpenCall Instant Communication Claude - Florin - MIM Asia 2007

Web service example : Multimedia greeting card Alice creates multimedia cards : 1. Select photo 2. Add audio : background music from the portal and/or voice recording 3. Friend ‘s phone 4. Schedule the card send-date 20 HP OpenCall Instant Communication Claude - Florin - MIM Asia 2007

Web service directions : Integrate user experiences Impulse Buy Select new Promotion portal skin Book tickets User blogs Video on portal Concert booking on portal Video share call User Content Video notifications Location service Group list Personalized Portal Invite friends Generate calls, MMS 21 HP OpenCall Instant Communication Claude - Florin - MIM Asia 2007

HP OpenCall new service infrastructure directions User interfaces Multimedia; handset client development Services Managed service operation; content business management; service launch and marketing Subscriber management Distributed subscriber management (HSS, HLR); User profiles, preferences; Communities; Location; Analytics Content Metadata, recommendation, search; advertising; music, video, ring-back 22 HP OpenCall Instant Communication Claude - Florin - MIM Asia 2007

HP OpenCall Instant Communication HP’s differences Enabled Operations Services Devices Infrastructure Network & Billing HP Service HP Integrated HP OpenCall HP iPAQs, Delivery Service HLR & HSS Notebooks Platform, Management, HP Services & Digital Integrity & powered by powered by Marketplace Entertainment NonStop OpenCall OpenView revenue from communication, media & entertainment Media Storage •$9B •10% of total HP revenue 23 HP OpenCall Instant Communication Claude - Florin - MIM Asia 2007

Thank you! 24 HP OpenCall Instant Communication Claude - Florin - MIM Asia 2007

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