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New Media, New Stage: Taking The Second City Online by Tom Yorton, Second City Communications

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Information about New Media, New Stage: Taking The Second City Online by Tom Yorton,...

Published on October 5, 2008

Author: summit08

Source: slideshare.net

Description

The Second City is the original interactive company: creating memorable characters and biting sociopolitical satire based on audience input for nearly fifty years. Second City Communications, the corporate services arm of the legendary theater, has leveraged SC's core comedic beliefs, philosophies and methodologies to create insightful, hilarious and effective video, animation and web design for its many corporate clients. Come learn how SCC is porting the laughs from the stage to the web page.
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New Media, New Stage Taking The Second City Online or Late to the party, looking for a drink

 

The Second City—More Than a Stage Multi-faceted entertainment & learning company Theatres in Chicago and Toronto Four Touring Companies Training Centers: over 10,000 students/year Fast growing TV & Digital business Corporate group: 400+ engagements/year with F1000 companies Create content and develop talent Web has become our next stage

Multi-faceted entertainment & learning company

Theatres in Chicago and Toronto

Four Touring Companies

Training Centers: over 10,000 students/year

Fast growing TV & Digital business

Corporate group: 400+ engagements/year with F1000 companies

Create content and develop talent

Web has become our next stage

We know short form comedy Interactivity and audience co-creation core to our brand and improv Another outlet for our people Why Second City in this Space?

We know short form comedy

Interactivity and audience co-creation core to our brand and improv

Another outlet for our people

Creating our own properties Quarantine: Second City branded comedy site Developed with Media Rights Capital (MRC) Ad/sponsor driven model Q4 launch

Quarantine: Second City branded comedy site

Developed with Media Rights Capital (MRC)

Ad/sponsor driven model

Q4 launch

Creating content for others Online marketing campaigns for blue chip clients Web development Short form videos Interactive games, satiric quizzes User generated elements Clients include: McDonald’s The Economist Motorola Careerbuilder.com Norwegian Cruise Lines

Online marketing campaigns for blue chip clients

Web development

Short form videos

Interactive games, satiric quizzes

User generated elements

Clients include:

McDonald’s

The Economist

Motorola

Careerbuilder.com

Norwegian Cruise Lines

 

 

Creating new teaching tools Bringing humor to corporate training and internal communications Using the media and tone that younger employees value

Bringing humor to corporate training and internal communications

Using the media and tone that younger employees value

Creating business intelligence tools Partnered with Northwestern Technology Labs to create “The Intelligence Engine” an online consumer insights tool Finds, filters and organizes consumer stories Tells us what people like, hate and want Digital version of an “audience suggestion” that informs the content we create for clients

Partnered with Northwestern Technology Labs to create “The Intelligence Engine” an online consumer insights tool

Finds, filters and organizes consumer stories

Tells us what people like, hate and want

Digital version of an “audience suggestion” that informs the content we create for clients

What we’re learning It’s not a lay-up Online audiences are fickle and bore easily What works on stage won’t work online Funny videos aren’t enough…it’s noisy out there What we don’t know could fill volumes We can’t do it alone—partners will be key Our best attributes play well: authenticity, satiric sensibility, willingness to co-create with audiences, ability to find the funny

It’s not a lay-up

Online audiences are fickle and bore easily

What works on stage won’t work online

Funny videos aren’t enough…it’s noisy out there

What we don’t know could fill volumes

We can’t do it alone—partners will be key

Our best attributes play well: authenticity, satiric sensibility, willingness to co-create with audiences, ability to find the funny

 

 

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