New Media Institute Presentation

50 %
50 %
Information about New Media Institute Presentation
Technology

Published on March 3, 2009

Author: dazework

Source: slideshare.net

Description

A presentation made to the 2008 New Media Institute fellows to help content makers understand social aspects of the web and how to approach user generated content.

Understanding the Web as a “ Social ” Tool TIME Dec, 2006

Web as a Tool for … Transaction Organization Promotion Communication Socialization Intimacy

Web as a Tool for …

Transaction

Organization

Promotion

Communication

Socialization

Defining the "social" web: Technologies that facilitate both human communication and the interactive sharing of information through computer networks. - Dr. G. Kirwan, CyberPsychology Program IADT

E-mail Mailing list / listservs / Discussion groups Forums / Bulletin Board Systems (BBS) / Newsgroups IRC / web-based chat IM Blogs Webpages / RSS feeds VoIP Wikis/Collaborative Virtual Environments/ Communities of Practice Social Networking Websites Video conferencing / teleconferencing SMS / MMS / Bluetooth MUDs/MOOs/Online gaming & Communities

E-mail

Mailing list / listservs / Discussion groups

Forums / Bulletin Board Systems (BBS) / Newsgroups

IRC / web-based chat

IM

Webpages / RSS feeds

Wikis/Collaborative Virtual Environments/

Communities of Practice

Social Networking Websites

Video conferencing / teleconferencing

SMS / MMS / Bluetooth

MUDs/MOOs/Online gaming & Communities

WHY do YOU use the internet? ( motivation ) HOW do YOU use the internet? ( ability ) &

Email (most common and accessible) Instant messenger (non-obtrusive, real-time communication for "free“) Looking at things friends recommend (photos, videos, websites, jokes, links, etc.) Shopping and browsing (when you know what you want to do) Wimsy - surfing - curiosity - complaining (when you don't know exactly what you want, but you have time to find it)

Email

(most common and accessible)

Instant messenger

(non-obtrusive, real-time communication for "free“)

Looking at things friends recommend

(photos, videos, websites, jokes, links, etc.)

Shopping and browsing

(when you know what you want to do)

Wimsy - surfing - curiosity - complaining

(when you don't know exactly what you want, but you have time to find it)

Internet is authentically participatory … it never comes to you… you must always approach it with a plan - search it, find it, read it, source it, discover it, share it...

… search , find … http://www.flock.com http://www.copernic.com … more personalized

… read , source … http://www.pageflakes.com

… discover , share … http://www.stumbleupon.com http://www.utterli.com

Internet IS user generated … from early days of make-your-own webpage to the current phase of slick web 2.0 or 3.0 or 4.0 and cool mobile…

http://www.mymorningjacket.com/gogo/video LINK: Example of authentically participatory, user generated content… UGC + me, me, me Viral marketing

UGC + me, me, me

Viral marketing

A social tool based on personal hierarchy "I get what I want" and/or "I get what I need" Maslow’s Hierarchy of Needs

Sharing vs Marketing … you’ve built it, will they come? “ Hey! Check out this link…” how to get the word out about yourself and your creation “ Long time listener, first time caller” - user groups, message boards, niche groups, supporters

“ Hey! Check out this link…”

how to get the word out about yourself and your creation

“ Long time listener, first time caller”

- user groups, message boards, niche groups, supporters

http://tinyurl.com/3sgk8q LINK: Example of the power of sharing versus online marketing… Tweet-ups Google + SEO

Tweet-ups

Google + SEO

You are the content. Links of Interesting Web 2.0 sites

Add a comment

Related presentations

Related pages

Will Richardson Keynote Presentation at UPEI's New Media ...

Will Richardson Keynote Presentation at UPEI's New Media Institute September 29, 2007 Presentation NotesWeblogg-ed.com Breaking New Media: Will's Ustream ...
Read more

Presenter Media - PowerPoint Templates, 3D Animations, and ...

Download unlimited PowerPoint Templates, Presentation Clipart and 3D Animations. Create stunning PowerPoint presentations and graphics.
Read more

Presentation Training Institute

Presentation Skills and Public Speaking Training Courses from the Presentation Training Institute. Contact us at 1-800-501-1245
Read more

OTITIS-MEDIA--New-York-Institute-of-Technology--PPT ...

Presentation Title: OTITIS MEDIA - New York Institute of Technology. Presentation Summary : OTITIS MEDIA By: Anitha Jacob PA-S November 8, 2000 OTITIS ...
Read more

New Media Institute - Internet Facts, Statistics, Research ...

The New Media Institute, Inc. (NMI) was founded to educate and inform the general public about new media communications and the Internet. It serves as a ...
Read more

Will Richardson Keynote Presentation at UPEI's New Media ...

Will Richardson Keynote Presentation at UPEI's New Media Institute ... Also available on video was the new media panel, which was a highlight for me.
Read more

NewMediaStudies.nl - Home | NEWMEDIA_ studies

Welcome to the MA program New Media & Digital Culture at ... The fifth edition of the Newmediastudies.nl magazine ... Summer 2014 Institutes in ...
Read more

Will Richardson Keynote Presentation UPEI New Media Institute

Media from A Living Archives Project Launch & New Media Literacies Institute at UPEI September 28-30, 2007 http://livingarchives.ca/ More at ...
Read more

Digital Brown Bag: 4220 Presentations | New Media ...

Social Media Info Career Workshops ... On the last Digital Brown Bag class of the semester, students got to hear some more cool presentations from 4220.
Read more