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New gTLDs are coming! - ResellerClub Webinar

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Information about New gTLDs are coming! - ResellerClub Webinar
Technology

Published on November 25, 2013

Author: Resellerclub

Source: slideshare.net

Description

ResellerClub held a Webinar explaining what the new gTLD program is about and understanding the different new gTLDs.

Agenda:
• Overview of the new gTLD program
• Understanding the various types of TLDs
• Major registries and platforms
• What's different?
• When will the new gTLDs go live?
• What we're doing about it
• What you should do next
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NEW gTLDs ARE COMING! Gearing up for exciting changes in the domain name business Abhijit Relekar Product Manager, Domains ResellerClub

Agenda • Overview of the new gTLD program • Understanding the various types of TLDs • Major registries and platforms • What’s different? • When will the new gTLDs go live? • What we’re doing about it • What you should do next

New gTLDs: An Overview What is the newgTLD program all about?

About the New gTLD Program The need • 22 generic TLDs, 200 million registered domains • Nearly 60% .COM, renders naming convention meaningless • Greater diversity to promote choice for domain name buyers The solution • Thousands of new extensions will be created • Variety of commonly used terms to have their own TLD • Non-latin extensions (.IDN) will also be allowed

Where the program stands now • Nearly 2000 applications initially received, ultimately reduced to under 1300 • Each application goes through multiple evaluations before the TLD can be delegated • Large number of TLDs have multiple applications (contested), will go through auction • Evaluations based on assigned priority number • Uncontested TLD applications with low priority number most likely to be delegated sooner – First of such TLDs being delegated as of Nov 2013

A deeper look into new gTLDs Understanding various types of new gTLDs

A broad classification of new gTLDs Brands Generics • Representing a particular brand • Closed operation • e.g. .APPLE, .SAMSUNG, .BESTBUY • General purpose names with wide usage possibilities • Open or restricted operation • e.g. .CAR, .FILM, .SPORT Geographic • TLD for a specific geographical area • Open or restricted operation • e.g. .NYC, .BERLIN, .SYDNEY Community • Intended for specific communities • Open or restricted operation • e.g. .LGBT, .ISLAM IDN • Non-latin characters in the TLD • Intended for internationalized usage and acceptance • e.g. .‫( ﺷﺒﻜﺔ‬Shabaka)

A deeper look into new gTLDs Major Registries and Platforms

Notable new gTLD Registry Applicants • Donuts – Applied for 307 TLDs – All generic strings, 149 uncontested include .bike, .camera, .guru, etc. – Developed their own registry back-end • Top Level Domain Holdings – Applied for 92 TLDs – Generic and some geo strings. 13 uncontested include .london, .beer – Developed their own registry back-end • Famous Four Media – Applied for 57 TLDs – Mostly generic strings, 10 uncontested include .bid, .date, .men – Using Neustar (or ARI in some cases) as Registry back-end • UniRegistry – Applied for 54 TLDs – Only generic strings, 9 uncontested include .sexy, .link, .photo – Developed their own registry back-end

Notable new gTLD Registry Applicants • Radix Registry – Applied for 29 TLDs – Generic strings, 4 uncontested - .press, .space, .host, .website – Registry back-end to be confirmed • United TLD (Demand Media) – Applied for 26 TLDs – 16 uncontested strings include .army, .dance, .ninja, .social – Developed their own registry back-end • Google – Applied for 101 TLDs – Mix of brand and generic TLDs, 43 uncontested include .eat, .fly, .new – Developed their own registry back-end

A deeper look into new gTLDs What’s different about these gTLDs?

Trademark Clearing House (TMCH) • Simplify registration process for trademark holders • Additional oversight to ensure trademarks are not misused • TMCH Sunrise Registrations process – Trademark holder must register mark with TMCH – Will be allotted an SMD file – SMD to be used for any newgTLD Sunrise registration • TMCH Claims process – Applicable for 90 days post Sunrise – Any domain registration request matching a TMCH mark must be alerted – Registrant can still register, mark holder is notified

Landrush Registrations • Implementation will depend upon Registry – may not have any Landrush period at all – may have a shortened early-access program • Auctions vs. Buy-it-now • May have a significant application fee along with registration cost • May also have higher renewal and transfer price than domains registered under general availability

Premium Name Registration • Premium status for specific names designated at registry level • Premium pricing may be applicable for registration, renewals as well as transfers • Registration may be offered directly, or through service providers like Sedo, AfterNIC • Multi-tiered pricing models being adopted by Registries – E.g. Donuts

Gearing up for new gTLDs When will these new gTLDs go live?

Launch Timelines • Launch timeline may range from few weeks to few years, depending on ICANN approval and Registry plan • Uncontested gTLD applications likely to launch sooner • First newgTLD: .‫.( ﺷﺒﻜﺔ‬shabaka, Arabic for Web), Sunrise now underway • Generic TLDs to launch in batches starting late November – early December • 40+ new gTLDs expected to launch over the next 6 months

Launch Process for each new gTLD • Launch Notice – 30 day notice before Sunrise • Sunrise period – 30 or 60 day Sunrise depending on Registry • Landrush period – On discretion of registry – TMCH Claims process may apply – Buy-it-now, or auction process depending on Registry • General Availability – All names become available – TMCH Claims process may apply

Gearing up for new gTLDs What we’re doing to bring newgTLDs on to the platform

Pre-ordering New gTLD Domain names • Available through Supersite 2 and API • No need to track launch plans of your desired TLD • Give customers the ability to pre-order their domain name, for free • Give resellers insight into what their customers are looking for • Easily convert pre-orders into registrations when the TLD goes live • Expected launch: 2-3 weeks

Registry Integration • Aim to make all notable and desirable gTLDs available to our Resellers • Integrate with technology platforms of all major new gTLD Registries – Donuts – Radix Registry – Famous Four – Demand Media – Minds + Machines – Google – UniRegistry, and several others

Trademark Clearing House Integration • Available through Supersite and API • Trademark SMD engine for Sunrise registrations • Trademark holder supplies SMD file, we provide a list of names they can register • TMCH database integration to comply with claims process • Expected launch – December 2013

Revamped Check Availability Flow • Traditional check availability not ideal with vast array of available options • Customer only needs to suggest keyword • Check availability engine suggests ideal options on both sides of the dot! • Ultimate aim to increase value of shopping cart • Available through Supersite 2 and API • Expected Launch – Q1 2014

And more! • DNSSEC • Profit % based pricing • Premium domain support • Revised invoice structure

Gearing up for new gTLDs What you should do next

Our recommendations • Supersite users: Upgrade to Supersite 2 • API users: develop ability to take newgTLD pre-orders • Review TMCH – http://www.trademark-clearinghouse.com/ • Reach out to customers and resellers to explain upcoming changes

Questions? Contact your Account Managers, or support@resellerclub.com

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