New audiences, new conversations: social media to engage communities with recording heritage

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Information about New audiences, new conversations: social media to engage communities...
Social Media

Published on March 12, 2014

Author: hscorley

Source: slideshare.net

Description

An overview of the work of the Historic Environment Records Office in Worchester Council to promote heritage using social media.

New audiences, new conversations:  social media to engage communities  with recording heritage Sheena Payne-Lunn, Worcester City Council

Traditional engagement

Community engagement: All or nothing?

Starting small

Entertainment and education: New audiences

Entertainment and education: New audiences Signposting to further information

Engagement and empowerment: New information

Engagement and empowerment: New information

Why this method? •No set-up costs •Pre-existing audience •Little time commitment (though some management is required) •No pressure to continually update as this is managed by others •Able to engage with a wider audience, in a more sustained way •New information Things to consider •Managing expectations •Try not to get side-tracked!

Social media as a tool for recording heritage

Social media as a tool for recording heritage Worcestershire Young Archaeologists’ Club

Social media as a tool for recording heritage Audio Boo & Tweetcaster apps were downloaded  onto mobile devices

Social media as a tool for recording heritage

Social media as a tool for recording heritage

Social media as a tool for recording heritage http://storify.com/wyaclub/wyac‐building‐recording‐march‐2012

Social media as a tool for recording heritage Alan Jacobs Young Archaeologist of the Year Award 2013 Winning entry:  http://www.youtube.com/watch?v=_gWMHLbFLmo

Social media as a tool for recording heritage Recording #HeritageatRisk on the Worcester to Birmingham Canal using Twitter  and AudioBoo

#WYACallotment

https://archworcester.wordpress.com/

Some lessons learned • Feeding into existing social media channels works in terms of enabling the HER to have a presence without the commitment of having to find regular content. It has given us the opportunity to build our presence gradually and therefore not be overwhelmed by the need to respond to hundreds of enquiries, or to simply lose followers by not providing content. • Content should always be illustrated by a photograph where possible. Our Facebook figures have shown that approximately double the number of people engage with content when there is an illustration. • Social media works as a tool for engaging young people, but also connects with new audiences, not previously engaged by the HER • The use of social media channels can generate or link to useful new sources of information which can be fed into the HER • There is a wide variety of social media applications out there – the key is to find the ones most relevant to your use and not to take on too much.

Next steps • Worcester City HER Twitter account  @WorCityHeritage • Incorporate Social Media into upcoming  engagement projects • A new Social Media & Young People  policy • Next WYAC event in March will be looking  at History Pin!

www.facebook.com/worcester www.storify.com/worcsyac www.audioboo.com www.historypin.com Further information https://archworcester.wordpress.com/ Twitter accounts: @worcityheritage @Worcsyac @sheenapaynelunn

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