New actors in the post industrial global economy: Wal Mart

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Information about New actors in the post industrial global economy: Wal Mart
Business & Mgmt

Published on November 28, 2008

Author: antonio.maiuri

Source: slideshare.net

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Master IMC's final work presentation ENG

Rome, February 13 2008 Doc. Antonio Maiuri New actors in the post industrial global economy: Wal  Mart

Wal  Mart’s numbers: Operate in 15 foreign States under differents brands. 6500 stores spreaded around the world. 4000 of them in the US. 80% of the US population has a WM store in a range of 8 km from home. WM holds the 21% of toys’ US market share, 23% of cosmetics and 27% of home goods.

Wal  Mart’s numbers:

Operate in 15 foreign States under differents brands.

6500 stores spreaded around the world. 4000 of them in the US.

80% of the US population has a WM store in a range of 8 km from home.

WM holds the 21% of toys’ US market share, 23% of cosmetics and 27% of home goods.

Wal  Mart’s numbers: main competitors’ revenues 1.900.000 employees in front to the first competitor’s 355.000 employees source: the internet

Wal  Mart’s numbers: main competitors’ revenues

1.900.000 employees in front to the first competitor’s 355.000 employees

Augmenting end user’s value with the cost reduction of sought benefits, through to the following formula: Generate revenues accross the augmented storehouse’s supply rotation. Business model: Cost leadership

Augmenting end user’s value with the cost reduction of sought benefits, through to the following formula:

Generate revenues accross the augmented storehouse’s supply rotation.

Business model: Cost leadership

“ Productivity cycle” theory: Costs reduction Retail prices reduction Sales increase Revenues increase

“ Productivity cycle” theory:

Porter’s “5 forces model” Inner competitiveness Suppliers’ bargain power Buyers’ bargain power New entrants Substitutive products Pressure upon suppliers

Porter’s “5 forces model”

Strengthens: Economies of scale, huge catchment area, high brand equity. Weakness: Decentralized stores, staff reduced to the minimum. Opportunity: Foreign markets penetration and diversification. Threats: High competitiveness, clients’ unfaithfulness, “prices war”. SWOT analisys

Strengthens:

Economies of scale, huge catchment area, high brand equity.

Weakness:

Decentralized stores, staff reduced to the minimum.

Opportunity:

Foreign markets penetration and diversification.

Threats:

High competitiveness, clients’ unfaithfulness, “prices war”.

SWOT analisys

Influence on top of the supply chain: the suppliers accept.. to reorganize their costs structure. to decrease of 5% per year their products’ price. to bring modifies to existing products (packaging, product, etc) to finance marketing researches to improve products’ exposure through the store (e.g. category captain) to a Just in time logistics through each store.

Influence on top of the supply chain: the suppliers accept..

to reorganize their costs structure.

to decrease of 5% per year their products’ price.

to bring modifies to existing products (packaging, product, etc)

to finance marketing researches to improve products’ exposure through the store (e.g. category captain)

to a Just in time logistics through each store.

In conclusion: Controlling goods’ sell-out price, Wal  Mart determines de facto the sell-in price within the supply chain. Wal  Mart does not suffer , but exerts pressure upon suppliers which want to relate commercially with him, giving “less power”, in the specific case, to Porter’s theory.

In conclusion:

Controlling goods’ sell-out price, Wal  Mart determines de facto the sell-in price within the supply chain.

Wal  Mart does not suffer , but exerts pressure upon suppliers which want to relate commercially with him, giving “less power”, in the specific case, to Porter’s theory.

          Thanks for the attention!           Contact: antonio.maiuri@alice.it

         

Thanks for the attention!

         

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