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Neva AG Cosmetic Portfolio Presentation 2014

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Information about Neva AG Cosmetic Portfolio Presentation 2014
Marketing

Published on February 19, 2014

Author: neva2014

Source: slideshare.net

Description

Neva is the leading producer of cosmetic products in Croatia. Neva produces toothpastes, skin care products, lip balms, men's cosmetics, repellents, antiseptic wipes, etc.

NEVA was founded in 1918 in Zagreb, Croatia as a small pharmaceutical laboratory called RAVE. The first factory was built in 1930 as a direct result of business success with cosmetics and pharmaceutical products.

In 1947, RAVE merged with the Croatian affiliate of Beirsdorf AG (BDF) into a new company called NEVA. At that time, NEVA started licensed production of BDF’s wide portfolio of products. Furthermore, the production of products from well-known companies like L’Oreal, Odol, Helena Winterstein, Sara Lee, Woltz, Mäurer & Wirtz etc. is a significant part of NEVA’s history.

In 1978 PLIVA, the largest pharmaceutical company in the region, acquired NEVA. Therefore, NEVA’s products benefited from implementation of pharmaceutical procedures for the next 25 years.

In 2000, NEVA started private label projects that replaced almost 50 years of cooperation with BDF. NEVA's new private label products benefited greatly from co-operation with BDF as well as from the experience in production according to pharmaceutical standards, with special focus on R&D and QC.

In 2003, NEVA became a part of ATLANTIC GRUPA, one of the largest and fast growing business system in Croatia and abroad in SEE region. This change enabled NEVA entry into new markets and provided a possibility for further growth. That growth resulted in a new, cutting edge factory in 2009.
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