Published on March 1, 2014
BizzComm: [build your own brand] WHAT: • Keynote • Networking • Free Dinner • Hands-On Workshop Uncovering Experiences Discovering Passions Gaining SelfAwareness Realizing Potential Jess Tang: BCom 2013 RSVP on COOL!
Networking & Info Interviews Critical tips to making valuable connections based on authenticity and focus COMM 202 – Please take out your Namecards
agenda • Networking basics – Why bother? – Who is in your network? Who should be? – Tools of the trade • Informational Interviews – How to follow up with connections you meet – How to prepare for and conduct a successful information interview • Thursday’s Practice Session details – Assignment Matrix
Skills Matrix Feedback • Your job description – Choose one that has a match of 60-70% • Take time to read through your posting for skills and attributes to add to your skills matrix • Feedback so far: – I vs. we – Lessons/linking
What skills are CEO’s looking for?
Career Research • What are the main products or services the company offers? • In what locations do they operate/ how many employees/annual revenues? • How would you describe the organizational culture? • What are the values and/or mission statement? • What are the names of the top local executives/recruiters? • Who are the primary competitors? • Briefly give an analysis of the industry (SWOT) • What is the topic of a recent media article? Please summarize the main points. • Are there any open postings of interest to you? • What is the company’s social media presence? Facebook? LinkedIn? Twitter? Have you “liked” them? • Overall, what in your research piqued your interest in this company?
what is networking? Interact with other people to exchange information and develop contacts, especially to further one’s career. “Real networking is about finding ways to make other people more successful.” -Keith Ferrazzi, Never Eat Alone
expectation Internship Option BCom UBC Dream Job
reality Volunteer work Networking Academic Courses Job Opportunities Work Experience Major Selection Mentors
How Employers Hire Internal candidates Employer Calls Networking Networking Target Companies HR postings Online Databases Agencies Ads (Monster, Workopolis, COOL) Company Ads and Job Postings How Job Seekers Look
network brainstorm Sauder Family Work You Extra Curricular Professional Friends
At the end of the day… Transaction vs. Relationship Networking is about building relationships NOT about transactions
Networking for introverts Introverts Extroverts • Think to talk • Talk to think • Go deep • Go wide • Energize alone • Energize with others • Inner directed • Outer directed • Enjoy few stimuli • Enjoy simultaneous stimuli • Need concentration • Need diversions • Focus on thoughts and ideas • Focus on people and events • Prefer one-on-one discussion • Prefer group discussion • Value privacy • Value public sharing
Networking preferences Introverts Extroverts • Listening • Speaking • Calm • Activity • One-on-one • Groups
Networking Strategy Introverts / Centroverts Extroverts 1. Pause (Research) 1. Patter (Discuss) 2. Process (Focus) 2. Promote (Self) 3. Pace (Restore) 3. Party (Socialize)
Business Cards vs. Networking Cards A networking card has a number of advantages in job hunting: • Shows you area of expertise/interest • Lists your ideal job type • Shares your personal branding statement (more on this later) • Provides your contact information
After the event • The follow-up: – – – – Did you take good notes? Good. Research. Can you email that evening? Mention what you talked about or refer to your brand (they will meet 100’s of students in one day) • Always keep in mind, “How am I adding value to this contact?” • No response…don’t take it personally. • Make sure they can find YOU! LinkedIn
Take Control of Your Career Path “The best way to predict your future is to CREATE it.” ~Peter Drucker
Informational Interviews work! Informational interviewing is talking to people about their work and career path and hearing their advice on getting started in a field. It’s a great way to learn about careers and begin to build a network. It works! Most people enjoy talking about themselves and offering advice. Informational interviewing centers on learning about someone’s experience, not asking for a job.
Approach email Dear Mr. Business, I am a third year BCom student at the Sauder School of Business, specializing in Finance. One area that has been of interest to me is Insurance, and ING has an outstanding reputation as a leading innovator in this field. My particular interest lies in the risk management area and I would like to find out more about the work, trends and opportunities in this field as I move toward launching my career. I would like to research and gather as much information as I can so that I can make an informed career choice upon graduation. Any insight and experience you can share would be greatly appreciated. I would appreciate the opportunity to meet for a 20 minute meeting to discuss your career path, risk management and any advice you might have to share with a Commerce student. I am available to meet next week Tuesday or Thursday anytime after 2:00pm. I look forward to speaking with you. Best regards, Sam Student BCom Candidate, Class of 201X
Know Your Contact Do your Research Know their major skill sets Work history Accomplishments Associations How to find it: Internet search LinkedIn Twitter Ask mutual contacts! Find 5-6 points of commonality and connection
Show Your Professionalism What to do Dress the part Pay attention to body language! Respect their time Who pays??? How to do it Don’t be casual! Eye contact, smile, hand shake, thank you Take notes Offer your expertise/opinions Look and Act in Charge. You called this meeting.
Setting the Stage Be Gracious Thank them for their time Let them know you have prepared questions 15 mins in ask if they are ok to continue Start by layering your questions, let them tell you what’s most important to them. Respect their time.
Plan Out Your Conversation What to find out (in their words) Professional history Expertise Beliefs Missing Pieces How to ask it Give to Get How did you get into the industry? What is your specialty? What do you believe is most important to consider in this profession? What challenges do you see and how should they be resolved?
Generic vs. Great Questions Add more focused questions to these general ones based on your background research: • Can you describe a typical day or week? • What do you like most about your job and/or your field? • How did you learn how to do your work? If you were starting out now, would you train in the same way? • What makes someone successful in your field? • How would you describe the culture at your organization? • As you look back, is there anything you wish you’d known or that you would do differently? • What are your field’s key professional associations? • How do you keep current in your field? What should I be reading? • What advice do you have for someone starting out? • Do you have any job or internship search strategies to share with me?
Tell Your Story Well What to say What do you LOVE to do for companies What problem have you identified that you want to work on in the industry Why you feel it is important to talk with experts in the field How to say it I love to… I believe… I think experts are important sources to me because… Keep it short, positive and focused
Just Some Advice Impressions Count “Do you know anyone I can connect • Staff • Faculty with for advice about _____________?” • Corporate Decision Makers • Influencers • Alumni • Fellow FT/PT Students
Show Your Professionalism What to do Offer your expertise Ask for a referral Request networking protocol The Magic IOU How to do it “How can I help you?” “Based on my goal to learn more, who do you thing would be an exceptional person for me to interview?” “How would you prefer I touch base with you to keep you posted on my progress and share occasional info I come across?”
Maintaining your Connections • • • • • • Share an article Update them on Life Changes Spread Holiday Cheer Introduce a connection Simply say Hello Share upcoming events of interest Four to Eight weeks apart = a year of follow up!
Maintaining Your Connections • Make goals around building your network, schedule time • Keep organized records of all your contacts • Use social media to stay in touch • Contacts are not your friends • Let them know if you are applying for roles in their organization before you apply • Mind your manners • Keep your promises
Building Your Professional Reputation Remember how you build your network is just as important as building it. • Authentic • Polite • Personal
Thursday’s Goal: S T R E T C H
How to Win Friends… “You can make more friends in 2 months by being interested in other people then you can in 2 years by trying to get other people interested in you.” ~Dale Carnegie How to Win Friends and Influence People
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