Network tv vs cable tv ad spend by augustine fou

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Information about Network tv vs cable tv ad spend by augustine fou
Marketing

Published on March 18, 2014

Author: augustinefou

Source: slideshare.net

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network TV ad spending vs cable TV ad spending in the U.S.

In 2011 TV advertising was $39.6 billion Digital marketing was $36.6 billion Cable TV advertising was $32.5B Network TV vs Cable TVAd spending in the U.S. Augustine Fou- 1 - Source: IAB Full Year 2012 report

Broadcast TV $20 cpm Cable TV $18 CPM Radio $5 cpm Magazines $20 Newspaper $35 Out of Home $4 Internet $11 Direct mail $40 CPM Comparative Media Costs Cost per Thousand (CPM): Cost to reach 1,000 users or impressions Source: OAAA, 2011 Augustine Fou- 2 -

Dr. Augustine Fou – Agency Czar “I advise clients on optimizing ads and ad spend across all channels – offline and online.” FORMER CHIEF DIGITAL OFFICER, HCG (OMNICOM) MCKINSEY CONSULTANT CLIENT SIDE / AGENCY SIDE EXPERIENCE PROFESSOR AND COLUMNIST ENTREPRENEUR / SMALL BUSINESS OWNER PHD MATERIALS SCIENCE (MIT '95) AT AGE 23 ClickZ Articles: http://bit.ly/augustine-fou-clickz Slideshares: http://bit.ly/augustine-fou-slideshares LinkedIn: http://linkd.in/augustinefou

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