Network Service Business

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Information about Network Service Business
Technology

Published on March 20, 2014

Author: Ericsson

Source: slideshare.net

Bala Thekkedath Director of Product Marketing @balathekkedath network Service business Transformation With service provider sdn, nfv and cloud

© Telefonaktiebolaget LM Ericsson 2014 | MPLS SDN World Congress & NFV/SDN Summit 2014, Paris | Commercial in confidence | 2014-03-18 | Page 2 (23) 1. What is on the consumer’s mind 2. How does that change what the networks need to do 3. How do we enable that

© Telefonaktiebolaget LM Ericsson 2014 | MPLS SDN World Congress & NFV/SDN Summit 2014, Paris | Commercial in confidence | 2014-03-18 | Page 3 (23) What do the customers of the network want … The Network Performance Personalization Consumers & Enterprises Experience Assurance Avenues for Innovation Application Ecosystem

© Telefonaktiebolaget LM Ericsson 2014 | MPLS SDN World Congress & NFV/SDN Summit 2014, Paris | Commercial in confidence | 2014-03-18 | Page 4 (23) The network enabled app

© Telefonaktiebolaget LM Ericsson 2014 | MPLS SDN World Congress & NFV/SDN Summit 2014, Paris | Commercial in confidence | 2014-03-18 | Page 5 (23) It changes what is on the network operator’s mind… EFFICIENCY AGILITY INNOVATION

© Telefonaktiebolaget LM Ericsson 2014 | MPLS SDN World Congress & NFV/SDN Summit 2014, Paris | Commercial in confidence | 2014-03-18 | Page 6 (23) SDN enabled NFV & Cloud infrastructure Virtualizing Network Functions Scaling Network Functions to the Cloud for Optimal Deployment SDN for Cross Domain Control, Orchestration & Management NFV CLOUD SDN Virtualize Scale Control

© Telefonaktiebolaget LM Ericsson 2014 | MPLS SDN World Congress & NFV/SDN Summit 2014, Paris | Commercial in confidence | 2014-03-18 | Page 7 (23) Service provider sdn, NFV & Cloud How the network evolves VNFVNFVNF Relocation with preserved identity VNF + Virtual Networking Virtualization & Abstraction SDN Controller Cross-Domain Orchestration, OSS/BSS APIs, Exposable Services & Assets, Analytics Product / Service Management CRM & CEM Charging & Billing Integrated Network Control Cloud Management Access Mgmt & Control IP & Transport Mgmt & Control Service Mgmt & Control Policy Control Network Data Center

© Telefonaktiebolaget LM Ericsson 2014 | MPLS SDN World Congress & NFV/SDN Summit 2014, Paris | Commercial in confidence | 2014-03-18 | Page 8 (23) create highly personalized network slices Network Slices Real time cloud Network Slices – The best thing since sliced bread !

© Telefonaktiebolaget LM Ericsson 2014 | MPLS SDN World Congress & NFV/SDN Summit 2014, Paris | Commercial in confidence | 2014-03-18 | Page 9 (23) It is going to take time …

© Telefonaktiebolaget LM Ericsson 2014 | MPLS SDN World Congress & NFV/SDN Summit 2014, Paris | Commercial in confidence | 2014-03-18 | Page 10 (23) Virtualizing the network functions Immediate Values › TTM for new services › Elasticity and scalability › Improve operational efficiency Media Distribution Network Gateways Home Appliance OSS and BSS Edge Routers Core Routers Control Plane Access Virtualization – challenge versus value High LowChallenge Value High

© Telefonaktiebolaget LM Ericsson 2014 | MPLS SDN World Congress & NFV/SDN Summit 2014, Paris | Commercial in confidence | 2014-03-18 | Page 11 (23) But NFV is more than Virtualizing ,Resiliency Network Stability Service Continuity Elasticity Portability & Interoperability Management & Orchestration Migration & co-existence current technology Automation Performance Energy Efficiency It is about infrastructure meeting changing demands More to it than meets the eye ! › Open and horizontalized system with maintained Telco performance › Integrity and Security › Migration from existing environment

© Telefonaktiebolaget LM Ericsson 2014 | MPLS SDN World Congress & NFV/SDN Summit 2014, Paris | Commercial in confidence | 2014-03-18 | Page 12 (23) Forwarding Forwarding SDN, NFV & Cloud SDN Cloud SDN CTL SDN CTL SDN CTL Control NFV Control Forwarding VNF Managers VNF Managers VNF Managers Cloud Orch. Cloud Orch. Cloud Orch. NFV turns the SDN Controller – Cloud Manager relationship on its head !

© Telefonaktiebolaget LM Ericsson 2014 | MPLS SDN World Congress & NFV/SDN Summit 2014, Paris | Commercial in confidence | 2014-03-18 | Page 13 (23) Forwarding Cloud, SDN & NFV In a wide area context SDN CTL SDN CTL SDN CTL Control NFV Control Forwarding VNF Managers VNF Managers VNF Managers Cloud Orch. Cloud Orch. Cloud Orch. Control Forwarding OSS NMS/EMS OSS NMS/EMS OSS NMS/EMS PolicyPolicyPolicy Cross Domain Service Orchestration Service Catalogue, BSS interface,Subscriptions, near real time ~minute Service trigger, dynamic connectivity, service scaling, real time: ~second East/West signaling, Forwarding state control. High transaction rate & sub second domain

© Telefonaktiebolaget LM Ericsson 2014 | MPLS SDN World Congress & NFV/SDN Summit 2014, Paris | Commercial in confidence | 2014-03-18 | Page 15 (23) Engineering the transformation Drivers 81% Creating new services quickly 71% Optimizing the network in real time 67% Simplified provisioning Barriers 62% Knowledgeable engineers 62% Unclear cost benefits 57% Immature technologies Source: Infonetics Worldwide Survey of Operators, representing 50 percent of telecom capex and revenue How do we boost How do we mitigate

© Telefonaktiebolaget LM Ericsson 2014 | MPLS SDN World Congress & NFV/SDN Summit 2014, Paris | Commercial in confidence | 2014-03-18 | Page 16 (23) Use Cases Portfolio just the beginning… New Capabilities New Operational Tools

© Telefonaktiebolaget LM Ericsson 2014 | MPLS SDN World Congress & NFV/SDN Summit 2014, Paris | Commercial in confidence | 2014-03-18 | Page 17 (23) Business Cases Portfolio just the beginning…

© Telefonaktiebolaget LM Ericsson 2014 | MPLS SDN World Congress & NFV/SDN Summit 2014, Paris | Commercial in confidence | 2014-03-18 | Page 18 (23) Planning Transformation Solution ManagementDiscover , Document , DesignDiscover , Document , Design Process & Organization SDN/NFV Network Application Enablement & Orchestration Consulting, Strategy, System Integration Network & IT Infrastructure How do we execute the transformation

© Telefonaktiebolaget LM Ericsson 2014 | MPLS SDN World Congress & NFV/SDN Summit 2014, Paris | Commercial in confidence | 2014-03-18 | Page 19 (23) SDN is a “Means to a higher end” Time Service Provider SDN Contributiontosleeplessnights NFV

© Telefonaktiebolaget LM Ericsson 2014 | MPLS SDN World Congress & NFV/SDN Summit 2014, Paris | Commercial in confidence | 2014-03-18 | Page 20 (23) It takes three to tango .. NFV SDN CLOUD network Service business Transformation

Bala Thekkedath Balamurali.thekkedath@ericsson.com @balathekkedath Ericsson THANK YOU

© Telefonaktiebolaget LM Ericsson 2014 | MPLS SDN World Congress & NFV/SDN Summit 2014, Paris | Commercial in confidence | 2014-03-18 | Page 22 (23)

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