NET Mediatama core concept, an abstract on New Media Company at Indonesia.

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Information about NET Mediatama core concept, an abstract on New Media Company at Indonesia.
Entertainment

Published on March 8, 2014

Author: raiyanlaksamana

Source: slideshare.net

Description

This is a core concept for NET Mediatama in Indonesia, in which we outlined their concepts of strategy, from launching to operating. We also laying out their technology core and roadmap.
Some language is in Indonesian.
We are sharing it to make the media industry much more livelier and encourage all sorts of media entrepreneur (local, regional, international) to make similar and better media company. Feel free to contact us for more details.

v  RAIYAN LAKSAMANA" NET 3.0!

BASIC CONCEPT!

CAUSE! &! MEDIA REVOLUTION!

INDONESIAN ! TRULY UNDERSTAND ! THE LANGUAGE OF!

EXPERIENCE v  PART OF SOMETHING BIG, SECRET & EXCITING : ILLUMINATI, DA VINCI CODE, etc. v  PERGERAKAN / CONSPIRACY YANG SUDAH ADA SEJAK DAHULU, MENJADI SEBUAH RANGKAIAN BESAR PERUBAHAN.

v  Konsep “Causes & Revolution” ini yang menjadi dasar bagi setiap blueprint, desain, konten dan activity NET platform ini.

ESSENTIALS" v  Bagaimana NET memposisikan diri sebagai ‘Media With a Cause’. Memfasilitasi berbagai cause publik, selain menjalankan berbagai cause dari internal NET sendiri. v  Bagaimana engage audience sebagai bagian dari sebuah pergerakan dengan ikatan emosional yang kuat. v  Keyword : Pergerakan, Kolektif, Jaringan/Net, ‘We Are You’, ‘We Are Part of You’, Revolusi Media.

VISION!

NET merupakan media company yang bergerak dalam memberikan konten dan service informasi digital, dimanapun & kapanpun, menggunakan berbagai layar/gadget/ medium : Terrestrial, Mobile, Desktop, Augmented Reality dan teknologi komunikasi lainnya di masa kini maupun masa yang akan datang."

•  Saat evolusi company media nasional lain baru menapaki Media 1.0 dan baru sedikit memasuki Media 2.0, maka NET harus mulai dari 3.0 dan menapaki kearah 4.0 sebagai masa depan." •  Advantage : sebagian besar media company dan advertising masih terlalu terikat dalam comfort zone industri 1.0 dikarenakan model bisnis yang sudah lama berjalan disitu. Sehingga sebagian besar masih memakai strategi 1.0 yang sebenarnya sudah semakin tidak relevan lagi : Rating Nielsen, Strategi Konten berdasarkan metoda rating yang bias, pola produksi dan distribusi konten konvensional."

ULTIMATE GOAL & DREAM! ! INTEGRATING MEDIA SEAMLESSLY ! INTO THE LIFE & MOVEMENT OF AUDIENCE!


 
 ESSENTIAL
 MARKET INSIGHT!

MEDIA SIDE!

STAGNASI INTERNAL INDUSTRI MEDIA v  Media company Indonesia masih belum bisa menemukan model monetisasi konten new media yang efektif bagi market Indonesia. Industri ini masih berlomba memerah pasar konvensional yang semakin sempit dan mengering. v  Advertiser mulai menyadari bahwa media saat ini seperti ATL dan BTL masih belum efisien dan efektif, karena masih sedikit yang menyediakan integrasi menyeluruh dengan berbagai media

STAGNASI INTERNAL INDUSTRI MEDIA v  Belum ada teamwork yang integrated dan solid antara pelaku industri konten, teknologi, finance, riset & pengembangan, serta audience sendiri. v  Belum ada ekosistem media yang sehat di industri media Indonesia. Artinya hubungan yang sehat antara produsen konten dan distributor. Seperti dalam case Konten-Telco dan TV-PH. v  Audience masih dipandang sebagai massa yang pasif dan cenderung homogen. Padahal audience memiliki kompleksitas preferensi dan niche tersendiri yang perlu diakomodasi.

STAGNASI INDUSTRI MEDIA v  Sebagian Media Companies memiliki pencitraan yang justru menghambat peluang monetisasi langsung ke audience. Audience masih memandang sebagian besar media sebagai over profit seeking company, ketimbang sebuah media yang bisa mereka dukung langsung v  Trend konten semakin dibayangi oleh disruptive media development dari luar : mobile & web, game, dsb. Dan seluruh trend tersebut masih sangat sedikit yang dibidani oleh konten lokal.

AUDIENCE METRIC TRADISIONAL v  Audience metric masih dimonopoli oleh Nielsen. Dengan metoda sampling yang masih memiliki berbagai bias data dan akurasi aktual audience. v  Rating Nielsen masih tetap dipegang karena memberikan sebuah ‘convenience’ bagi advertising untuk mengukur secara terbatas campaign mereka. v  Tidak ada inovasi konten,baik dari segi konsep maupun kualitas produksi. Karena sebagian besar saling mengekor konten berdasarkan interpretasi rating semata.

TELCO INDUSTRY INSIGHT!

Telco Industry Related to Media Main Issues : BANDWIDTH CAPEX 70 % Capex for Data only Contribute to 20% Rev. CONTROL REVENUE Currently Telco’s Have no Control Over OTT Player or Content that Pass Through Their Network AFFORDABILITY PENETRATION Currently Broadband Still ‘Expensive’, Many Subscribers but Low BW Low BW means cannot have a good Experience in using online media

ABOUT BANDWIDTH Mobile Data Explosion Effect : Telco Race for FO Infrastructure and High Capacity Radio (LTE) For Media : Bandwidth soon will have no Issue For Both : Telco will seek more ‘pocket’ to increase ARPU = Content

ABOUT CONTROL Birth of CCN (Content Centric Network) Effect : Telco will be able to Control Content Pass Through Their Network For Media : Strongly have to consider cooperation with Telco in the Future, For Both : Revenue from Content Have to Be Shared with Telco (Lower Margin) * Before CCN : Already Present Content Aware Network Gateways

ABOUT AFFORDABILITY World Benchmark Published : Intel Effect : Telco will after very low income segment for broadband users (0 - 2 USD /month), war on quantity of broadband users acquisition For Media : Broadband Penetration will be massively growing soon For Both : Telco will cut off margin from basic data package, looking for more shares in Content (possible with CCN or Content Controlling Software)

Possible Anticipation v  Built a New Media Platform that is : v  Relatively Low Cost v  Easily Integrated with other systems (such as telco billing in the future) v  Easily Expandable and Scalable v  Hidden Cost Minimum - To anticipate need to share revenue v  Problem with using off the shelf (even cloud based) Media Platform : v  Relatively High Cost for both Capex and Opex (sometimes due to Licensing Model) v  Difficult to Map or Identify Hidden Cost in term of Customized Integration, Expansion and Scalability v  Positive side : Faster Implementation v  Using Self Developed Platform : v  Relatively Lower Cost - More margin if revenue is shared due to low CAPEX & OPEX v  Predictable Cost for Expansion, Integration and Scaling v  Drawback : Longer time to develop

USER BEHAVIOR PER MONTH

YEAR 1!

YEAR 1 EXTERNAL STRATEGY v  Positioning NET sebagai sebuah media pergerakan dengan cause. Dan menggalang audience melalui berbagai media dan aktifitas untuk menyokong cause ini.

YEAR 1 EXTERNAL STRATEGY v  Membentuk komunitas kemitraan dengan pembuat konten. Artinya saling membuka market bagi developer sekaligus memperkuat base market NET.

YEAR 1 EXTERNAL STRATEGY v  Membentuk komunitas kemitraan dengan strategic partners : Google/Youtube, Yahoo, VC, dsb. v  Membangun hubungan dengan advertiser dengan membangun channel , engagement dan platform baru yang mampu mengakomodasi kemitraan ini. v  Membangun jaringan pondasi dasar audience metric sebagai komparasi Nielsen. Melalui desain engagement audience dan implementasi platform second screen dan multiscreen yang diintegrasikan dengan social media. v  Membangun pergerakan sebagai proof-of-concept bagi industri advertising, untuk memperlihatkan pada brand owner bahwa NET mampu menggalang sebuah engagement audience yang signifikan.

YEAR 1 INTERNAL STRATEGY v  Implant secara internal NET , bahwa NET adalah sebuah pergerakan dengan cause. “Not just another media company”. v  Membangun kultur inovasi perusahaan yang fluid, akomodatif dan responsif bagi individu dan team. A la Facebook Hackathon. Hasilnya menjadi milestone pengembangan tahun berikutnya

YEAR 1 INTERNAL STRATEGY v  Membangun library konten : FTA, ‘second screen’, dan meletakan pondasi produksi library multiscreen dalam format digital untuk rilis di akhir tahun pertama.

YEAR 1 INTERNAL STRATEGY v  Membangun Research & Development Division yang kuat, untuk riset teknologi, konten, platform monetisasi, audience metric, strategic development, business model, dsb.

YEAR 1 LAUNCH STRATEGY v  Membangun basic / temporary sistem streaming untuk handle live streaming pada bulan Mei 2013, sementara main system dibangun. Memakai berbagai turn key system yang available 5 Month Plan For ‘Soft Launch’ white label cloud video platform Manual Upload Android Devices IOS Devices Web Portal

YEAR 1 LAUNCH STRATEGY v  Pembangunan platform multiscreen delivery NET. Dengan agenda tahun pertama sebagai ‘second screen experience’ bagi main screen FTA sambil mematangkan platform dan network hingga siap sesuai dengan milestone pembangunan sistem. Web, IOS & Android. Long Term Plan for The Complete Platform Android Devices Team Recruitment System Requirement Formation and Gathering Consolidation 1 - 2 Month 3 - 3.5 Month System Development Alpha Testing IOS Devices 6 - 8 Month Web Portal Cycle

High Level Platform ‘Complete’ Architecture Concept Draft INTERNAL Feed-back / Dash-board Web based Collaborative Knowledge Management Web based Collaborative Re-programming Re - purposing Workflow Content Delivery Transmit / Upload Transmit / Upload Transmit / Upload Media Asset Management Ingest Integration Platfotm Content Delivery News Crawler Rating System Smartphones / Tab Apps Publishing Engines News Filtering Curatory Engine / Platform / Interface Ad Insertion 3rd Party Integration Sample web Customer Profiling Analytic Engine Content Delivery Freelance Contrib. or UGC Marketing FTA Programs Content Owner Ad Agency EXTERNAL Dashboard 3 Screen Social Network Web Publishing Web Portal Online Store Gaming Others Commercial Platform Ad Counting Smart TV / FTA w/ Return Channel Billing Payment Other Devices

SALES & MARKETING! PROGRAMMING! CONTENT TEAM! WORKFLOW INTERNAL! ACTION !"

Implementation Roadmap Stage 1 INTERNAL Feed-back / Dash-board (Basic) Web based Collaborative Customer Profiling Analytic Engine Transmit / Upload Ingest Media Asset Management Re-programming Re - purposing Workflow (Basic) Content Delivery Ad Insertion Integration Platfotm Content Delivery 3 Screen Web Publishing Commercial Platform Ad Counting web Smartphones / Tab Apps Publishing Engines News Filtering Curatory Engine / Platform / Interface News Crawler Web based Collaborative Content Delivery Freelance Contrib. or UGC Marketing FTA Programs Web Portal

Device Integration Development Roadmap Android Devices Samsung Blackberry Devices Other Mobile Devices IOS Devices LG Windows Mobile Devices Web Portal 1st Stages Home Appliances Panasonic - Others TV with OTT Set Top Boxes 2nd Stages Gaming Platform 3rd Stages Smart TV Augmented Reality 4th Stages Later Stages

YEAR 2!

YEAR 2 EXTERNAL STRATEGY v  Rolling out : v  Implementasi sistem multiscreen delivery NET Stage 2. v  Rolling out Komunitas Content Developer NET. Organisasi, Aktifitas Monetisasi, Lobby Governmental, Standarisasi (Iteration over time). v  Rolling out sistem NET Audience Metric pertama, sebagai alpha & beta launch pertama. Proof-of-concept bagi advertising industry.

Implementation Roadmap Stage 2 INTERNAL Feed-back / Dash-board (Enriched) Freelance Contrib. or UGC Marketing Web based Collaborative Knowledge Management Web based Collaborative Trial Smartphones / Tab Apps Publishing Engines Transmit / Upload Transmit / Upload Transmit / Upload Ingest Media Asset Management Integration Platfotm Content Delivery Ad Insertion Content Delivery Content Delivery News Crawler Rating System Analytic Engine News Filtering Re-programming Curatory Re - purposing Engine / Platform / Interface Workflow (Improved) 3rd Party Integration Sample web Customer Profiling FTA Programs Content Owner Ad Agency EXTERNAL Dashboard 3 Screen Social Network Web Publishing Web Portal Commercial Platform Ad Counting Billing Trial

YEAR 2 EXTERNAL STRATEGY v  Setting new industry standard dalam multiscreen delivery content Indonesia. (format, durasi, engagement, monetisasi, dsb). v  Membangun extension platform multiscreen delivery NET. Dalam platform Windows Mobile& Blackberry.

YEAR 2 INTERNAL STRATEGY v  Membangun library tahun ketiga dengan upgrade experience, competitive edge dan strategi engagement baru. v  Implementasi atau mulainya hasil dari hackathon tahun pertama.

YEAR 3 AND ON!

YEAR 3 AND ON EXTERNAL STRATEGY v  Implementasi sistem multiscreen delivery NET Stage 3 dan selanjutnya. v  Rolling out sistem audience metric V1.0 , yang akan dipasarkan menjadi dashboard bagi advertiser secara langsung menggantikan Nielsen rating. v  Membangun extension platform multiscreen delivery NET. Dalam platform Smart TV, Set Top Box, etc. v  Membangun dan implementasi riset teknologi Augmented Reality dan lainnya.

YEAR 3 AND ON INTERNAL STRATEGY v  Implementasi Sistem inkubasi internal untuk berbagai ide services & product baru yang berpotensi. v  Riset & Setting up crowdfunding & startup investment untuk komunitas & inkubasi internal.

Implementation Roadmap Stage 3 INTERNAL Feed-back / Dash-board (Advanced) Freelance Contrib. or UGC Marketing Web based Collaborative Knowledge Management Web based Collaborative Smartphones / Tab Apps Publishing Engines Transmit / Upload Transmit / Upload Transmit / Upload Ingest Media Asset Management Integration Platfotm Content Delivery Ad Insertion Content Delivery Content Delivery News Crawler Rating System Analytic Engine News Filtering Re-programming Curatory Re - purposing Engine / Platform / Interface Workflow (Complete) 3rd Party Integration Sample web Customer Profiling FTA Programs Content Owner Ad Agency EXTERNAL Dashboard 3 Screen Social Network Web Publishing Web Portal Online Store Commercial Platform Ad Counting Billing Payment Trial Smart TV / FTA w/ Return Channel

Implementation Roadmap Stage 4 INTERNAL Feed-back / Dash-board (Complete) Freelance Contrib. or UGC Marketing Web based Collaborative Knowledge Management Web based Collaborative Smartphones / Tab Apps Publishing Engines Transmit / Upload Transmit / Upload Transmit / Upload Ingest Media Asset Management Integration Platfotm Content Delivery Ad Insertion Content Delivery Content Delivery News Crawler Rating System Analytic Engine News Filtering Re-programming Curatory Re - purposing Engine / Platform / Interface Workflow (Complete) 3rd Party Integration Sample web Customer Profiling FTA Programs Content Owner Ad Agency EXTERNAL Dashboard 3 Screen Social Network Web Publishing Web Portal Online Store Gaming AR & Other Commercial Platform Ad Counting Smart TV / FTA w/ Return Channel Billing Payment Other Devices

NET LAUNCH!

v  10-15 Desember : Print ad recruitment. Web & Viral In- Production & Ready some. v  January (full) : 4 Kota besar, Surabaya, Jogja, Bandung, Jakarta. = Tiap weekend test & interview. Activity menjaga momentum supaya ambient tetap terjaga v  February : pengumuman penerimaan. No more HR. Membuat activity. v  Feb – May : TBA v  25 May : Big Launch. H-7 & H+7 membangun ambient full force. And launching multiplatform pertama.

November – December v  Print ad & viral recruitment 10 Dec 2012 v  Web & mobile flash ad viral first launch. 10 Dec 2012 v  Viral youtube video ad. 10-15 Dec 2012 v  Facebook Viral ad production & launching : production team, shooting, post & programming. 10-15 Dec 2012 launch. v  Recruitment Website & Mobile Launch.

PRINT CONCEPT

Print Ad v  Recruitment for a “Game Changing Media” : v  “Media yang akan mengubah Indonesia” v  Rise ! v  Bangkit ! v  Membawa ambient : Revolusi, Perubahan, V for Vendetta, Provokatif. Art dan eksekusi harus terasa “activist made” tapi credible di mainstream. v  Link menuju viral website desktop & mobile. Login dengan email, facebook dan twitter.

MASA SELEKSI
 DECEMBER - JANUARY!

Web & Mobile

v  Merupakan landing pertama dari setiap user yang melihat ad dan virals. v  Dimulai dengan media untuk memancing keterlibatan audience : Video mengenai revolusi media. v  login menggunakan e-mail, facebook , atau twitter. Login ini untuk mengumpulkan seluruh data dan kontak potential recruit, sekaligus setup sistem komunikasi via e-mail, facebook dan twitter. Di saat setelah launching , data bisa di-convert menjadi setting up content developer community.

BERBICARA MENGENAI MASA DEPAN MEDIA INDONESIA, CAUSE & PERUBAHAN

JOB OPENING & QUIZZES

v  Di saat user diminta submit, ada quiz kecil yang dipakai untuk menseleksi individu tertentu. Quiz ini berisi pertanyaan dengan jawaban simple yang hanya diketahui oleh individu dengan skill tertentu. v  Bagi yang bisa menjawab, maka resume-nya akan di-tag sebagai ‘Priority’, dengan kesempatan untuk diterima lebih besar. Sementara yang memilih tidak menjawab atau salah akan masuk ke queue normal.

MASA PENERIMAAN
 FEBRUARY!

WELCOMING THE NEW MEMBER OF THE REVOLUTION

MASA JEDA ANTARA
 PENERIMAAN & LAUNCHING
 (FEBRUARY MAY)!

BERISI KONTEN VIRAL DAN SNEAK PREVIEW NET

BERISI KONTEN VIRAL DAN SNEAK PREVIEW NET

LIVE STREAMING LAUNCH
 MAY 25th!

IMMERSIVE MEDIA IMPLEMENTATION

LIBRARY OF LIVE EVENTS!

Video Platform Needs v  Video Server Infrastructure & Data Centre for Stream v  Dedicated clear channel connection. v  Streaming Infrastructure & Post Integration v  Software Platform for streaming & future VOD

Human Resource Needed v  Software Architect v  System Analyst v  Video/Media v  Project Manager v  v  System Engineer v  v  Network Engineer v  v  Senior Programmers v  v  Junior Programmers v  Lead Programmers v  Web/UI Designers v  Specialists Engineers Compression Security / Encryption Datamining - SEO Social Media Web Monetization

High Level Stages 5 Month Plan For ‘Soft Launch’ Recruitment Portal (Basic) Welcome Video Login and Register Review and Notif. Select Job Posting Simple Screening Test 2 3 Screen Demo white label cloud video platform Bio/ Basic Profile CV Upload Android Devices Manual Upload 1 IOS Devices Web Portal Cloud Talent Management Platform Long Term Plan for The Complete Platform Android Devices Team Recruitment System Requirement Formation and Gathering Consolidation 1 - 2 Month 3 - 3.5 Month System Development Alpha Testing IOS Devices 6 - 8 Month Cycle Stages (Features Upgrade) Web Portal

High Level Platform ‘Complete’ Architecture Concept Draft INTERNAL Feed-back / Dash-board Web based Collaborative Knowledge Management Web based Collaborative Re-programming Re - purposing Workflow Content Delivery Transmit / Upload Transmit / Upload Transmit / Upload Media Asset Management Ingest Integration Platfotm Content Delivery News Crawler Rating System Smartphones / Tab Apps Publishing Engines News Filtering Curatory Engine / Platform / Interface Ad Insertion 3rd Party Integration Sample web Customer Profiling Analytic Engine Content Delivery Freelance Contrib. or UGC Marketing FTA Programs Content Owner Ad Agency EXTERNAL Dashboard 3 Screen Social Network Web Publishing Web Portal Online Store Gaming Others Commercial Platform Ad Counting Smart TV / FTA w/ Return Channel Billing Payment Other Devices

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