Nestle Nan Pro Marketing

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Information about Nestle Nan Pro Marketing

Published on March 30, 2014

Author: ApurvaKavishwar


Company profile  Nestlé is a Swiss company.  Nestlé has around 450 factories, operates in 86 countries, and employs around 328,000 people.  It is one of the main shareholders of L'Oreal, the world's largest cosmetics company.

Line of products

Competitors Nestlés competitors may be categorized in two main types: *Packaged food companies (Unilever NV, Kraft Foods, (Cadbury), Hershey Foods,etc.) *Store brands from retailers (Safeway, Wal-Mart Stores, Hypermarkets, etc.)

 It falls under Infant Nutrition department of Nestlé Nutrition.  It is a premium whey predominant starter infant formula which is nutritionally complete and specially formulated for healthy infants from birth up to 12 months

Product Product variety- Nan Pro 1: 0 – 6 months Nan Pro 2: 6 – 12 months Nan Pro 3: 10 months & older

Price Product Quantity Price Nestle Nan Pro 1 400gms Rs 380.00 Nestle Nan Pro 2 400gms Rs 368.00 Nestle Nan Pro 3 400gms Rs366.00

Place  Malls  Super markets  Retails

Promotion  TV  Newspapers  Magazines  Doctors

Strength  Brand Image  Marketing Strategies established by the company are innovative  Customers  More than 140 years in the industry  World biggest brand, top brand in Fortune 500 list  Strong marketing and advertising power  Strong brand loyalty

Weakness  The target market of Nestlé Nan Pro is upper middle class & high class because of its premium price  Being a big global brand, Numerous controversies in different countries of operation can cause issues.  Strong competition by other brands

Opportunities  To expand the baby food range, Nestle Nan Pro GOLD is the latest addition to this product.  Introduce more health based food products to tap the health consciousness amongst consumers  Expand with focus on developing economies  Try to capture the rural markets

Threats  From the competitors  The present economic crisis in the world can lead to decrease in sales.  Stiff competition in all product segment

Channels  Online  Chemists/ Medical shops  Super-Markets/ Hyper- Markets  Direct retailing through Nestlé

Geographic  Country  Metro(city)  Town  Population Density

Demographic  Age  Income Level

Psychographic  Class Consciousness  Level of Education

Behavioural  Benefits.  Attitude towards product.

Targeting  Quality  Health

Positioning  Premium product with a premium price

4 O’s Object of Purchase (What)  Objective of Purchase (Why)  Organization of Purchase (Who)- a) Initiator b) Influencer c) Decider d) Buyer e) User  Operation of Purchase (How)

Philosophy that will sustain THE Product  Brand name  Quality  Value


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