Published on March 30, 2014
Company profile Nestlé is a Swiss company. Nestlé has around 450 factories, operates in 86 countries, and employs around 328,000 people. It is one of the main shareholders of L'Oreal, the world's largest cosmetics company.
Line of products
Competitors Nestlés competitors may be categorized in two main types: *Packaged food companies (Unilever NV, Kraft Foods, (Cadbury), Hershey Foods,etc.) *Store brands from retailers (Safeway, Wal-Mart Stores, Hypermarkets, etc.)
It falls under Infant Nutrition department of Nestlé Nutrition. It is a premium whey predominant starter infant formula which is nutritionally complete and specially formulated for healthy infants from birth up to 12 months
Product Product variety- Nan Pro 1: 0 – 6 months Nan Pro 2: 6 – 12 months Nan Pro 3: 10 months & older
Price Product Quantity Price Nestle Nan Pro 1 400gms Rs 380.00 Nestle Nan Pro 2 400gms Rs 368.00 Nestle Nan Pro 3 400gms Rs366.00
Place Malls Super markets Retails
Promotion TV Newspapers Magazines Doctors
Strength Brand Image Marketing Strategies established by the company are innovative Customers More than 140 years in the industry World biggest brand, top brand in Fortune 500 list Strong marketing and advertising power Strong brand loyalty
Weakness The target market of Nestlé Nan Pro is upper middle class & high class because of its premium price Being a big global brand, Numerous controversies in different countries of operation can cause issues. Strong competition by other brands
Opportunities To expand the baby food range, Nestle Nan Pro GOLD is the latest addition to this product. Introduce more health based food products to tap the health consciousness amongst consumers Expand with focus on developing economies Try to capture the rural markets
Threats From the competitors The present economic crisis in the world can lead to decrease in sales. Stiff competition in all product segment
Channels Online Chemists/ Medical shops Super-Markets/ Hyper- Markets Direct retailing through Nestlé
Geographic Country Metro(city) Town Population Density
Demographic Age Income Level
Psychographic Class Consciousness Level of Education
Behavioural Benefits. Attitude towards product.
Targeting Quality Health
Positioning Premium product with a premium price
4 O’s Object of Purchase (What) Objective of Purchase (Why) Organization of Purchase (Who)- a) Initiator b) Influencer c) Decider d) Buyer e) User Operation of Purchase (How)
Philosophy that will sustain THE Product Brand name Quality Value
“ OUR OBJECTIVE IS TO BE THE RECOGNISED AND TRUSTED LEADER IN NUTRITION, HEALTH AND WELLNESS , AND THE INDUSTRY REFERENCE FOR FINANCIAL PERFORMANCE”
Brands are more invested today than ever before on curating and distributing paid,...
Marketers need to be creating and publishing original content across many differen...
As content marketing continues to increase in popularity in every industry, more m...
Il Direct Email Marketing (DEM) è una tipologia di marketing diretto che usa la po...
This presentation contains all 120 rules from Part 1 of the 2nd edition of "Email ...
Nestlé is the world's leading nutrition, health and wellness company. Good Food, Good Life is the promise we commit to everyday, everywhere – to enhance ...
Nestle NAN® OPTIPRO® 2 . ... NESTLÉ Baby Club is meant for babies after 6 months of age. Do not show again. I have read the Important Notice . Print page.
NAN Pro 1 Gold – 800g. NAN Pro 1 Gold is a premium starter infant formula that is nutritionally complete and specially designed for healthy infants, from ...
Mr. Henry Nastie, spoof marketing guru (played by Baby Milk Action's Mike Brady), explains how Nestlé is marketing baby milk with the claim it ...
I will like to receive a weaning bag consisting of Nestlé NAN PRO 2 ... and marketing messages from Nestlé ... Nestle Baby Club is meant ...
Marketing. Customer and Sales. Engineering and R&D. ... Nestlé Careers Nestlé Insights. Nestlé on Flickr. Nestlé Corporate Nestlé Investors Creating ...
Nan-Produkte online bestellen und von Farmaline, nach Hause liefern lassen. Die vollständige Nan-Produktlinie können Sie hier kaufen. Schnell, sicher und ...
Unsere Markenwelt. Nestlé ist die Heimat vieler attraktiver Marken. Gemäß unserem Motto „Good Food. Good Life“ stellen wir Produkte her, die das ...
Hier finden Sie Informationen zu Nestlé© Marken, Produkten und Karrieremöglichkeiten - Good Food, Good Life - Nestlé© Deutschland AG